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The Ahimsa Trust launched a digital not-for-profit campaign called ‘Plants Are Power’ (www.plantsarepower.in) on World Environment Day, to educate people on the multiple benefits of a plant based (vegetarian/vegan) diet and to switch to plant-based living.
The initiative aims to inspire them to make a switch for a healthier, more sustainable and ethical living especially with the focus on environment due to the Covid-19 The star powered campaign features Bollywood celebrities, business leaders and sports stars to lend a helping hand. Kick-starting the movement are Lisa Haydon, Neha Dhupia, Kris Srikkanth, Naveen Jindal and Sunil Munjal who will soon be seen taking part in a series of interesting social media activities to encourage people’s participation.
Speaking from the heart, Lisa Hayden says, “If you agree that it is our responsibility as keepers of the Earth to protect our planet, then we must accept that waste, greed and over consumption are habits we can no longer indulge in. I believe my children deserve a healthy planet and so do yours. There is something we can do about this, right now – be more conscious in our consumption of animal products.”
Drawing attention to the urgent need of this campaign, the co-founders of Ahimsa Trust, Sethu Vaidyanathan and Parag Agarwal say: “The current health crisis due to Covid-19 is a stark reminder to us that we need to change our food habits. There are many myths around the food we eat. Most people believe that a plant-based diet does not provide adequate nutrients like protein and vitamins; there is also a mis-conception that we need to eat meat to build muscles and become stronger to do well in sports or to be healthy. This is untrue – some of the top sportspeople (and the world’s strongest person!) do not consume any animal products. People are not stupid, but these myths have been around for so long that we have started believing in them! This needs to change. Therefore, we have launched ‘Plants Are Power’ – a movement to remind all of us that plants have a power that other foods simply don’t have. This is to inspire Indians to change to a healthier lifestyle, and to help us realise that in doing so we make an immediate impact on the planet and the animals.”
Consumption of meat and other animal products is damaging our health slowly, and also the planet! Apart from raining unspeakable cruelty on the animals. By now, it is common knowledge that if we could see what happens in slaughterhouses, we would stop eating non-vegetarian food – it is cruel and unhealthy. Providing people with a promising solution, this campaign is here to bring the goodness of plant-based diet in the spotlight and debunk myths associated with consumption of animal products. It advocates the benefits of a plant-based diet for human health and its cascading effect on animal and environmental health. Emphasizing on this very notion the campaign goes by #ForYourBodyForEverybody.
To facilitate the switch to a plant-based diet, ‘Plants Are Power’ brings a 21-day Challenge, backed by the Federation of Indian Animal Protection Organizations (FIAPO), which urges people to sign up for a plant-based diet for 21 days. Participants can either go for their own dishes or can use the recipes provided on the campaign website and through emailers. This simple challenge can be the first step towards a healthier lifestyle, with a positive impact on our planet as well.
Do You Know?
70 percent of new infectious diseases are said to be zoonotic in origin. WHO has spoken about the potential for ‘spillover’ of viruses into human populations if people continue to eat meat.
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People who primarily eat plant based diets tend to have lower rates of obesity, cholesterol, heart disease and diabetes than those who eat meat.
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It takes 322 litres of water to produce 1 kilogram of vegetables – but it takes 1,020 litres of water to produce one litre of cow’s milk, 3,265 litres of water to produce a kilogram of eggs, and 15,415 litres of water to produce one kilogram of beef. Every year worldwide 72 billion land animals and 1.2 trillion aquatic animals are killed for animal food, i.e considering a stable population of 7 billion, over an average lifespan of 70 years – each person is responsible for the killing of nearly 12,600 animals! (IANS)
Heinz has just rolled out a new product that the condiment company says is the "biggest innovation in sauce since the packet itself." Earlier this month, the world's largest producer of ketchup announced the Packet Roller, a ketchup bottle-shaped gadget that allows users to squeeze the most out of a condiment packet, CNN reported.
"Do not click 'purchase' unless you are prepared to change everything about the way you sauce," the Heinz Packet Roller website says. The roller goes for $5.70. The roller is pocket-sized, can be added to a keychain, and features a packet corner cutter.
Heinz has just rolled out a new product that the condiment company says is the "biggest innovation in sauce since the packet itself | Flickr
This announcement could be part of the fast-tracked, "future-focused culinary and packaging innovations" that Steve Cornell, president of Kraft Heinz's US grocery business unit, hinted at earlier this year amid a shortage of ketchup. A surge in takeout and delivery food orders during the pandemic led to a scarcity of ketchup packets, the report said.
In April, Heinz pledged to increase production of ketchup by 25 per cent to 12 billion packets annually. "Gone are the days of fumbling with ketchup packets, pants ruined by mustard disasters, and minutes taken off your life trying to get to the bottom of that mayo packet. With the patent-pending Heinz Packet Roller, what was once taxing becomes simple -- just snip and roll to squeeze out every drop of your sauce of choice," the website says
Keywords: Heinz, Packet roller, sauce, company, ketchup
Swiss tennis ace Roger Federer, who is recovering from a right-knee surgery he underwent last month, said on Sunday that it was a difficult process to decide whether to undergo a third right-knee surgery after having two last year. But following Wimbledon, where he was "really unhappy" with his performance in reaching the quarterfinals, Federer opted to go through with it.
Federer, who made a late decision to attend this year's Laver Cup in Boston -- a tournament held between teams from Europe and the rest of the world -- said on the sidelines of the event that the recovery and rehabilitation are "going to take me a few more months and then we'll see how things are at some point next year". "The reception I've received, everybody is so upbeat that I'm here. They wish me all the best and they don't even see the crutches. They just want me to be good again and enjoy the weekend," Federer said in an interview for the event with former world No. 1 Jim Courier.
"I've seen some incredible tennis, some great matches and it's been wonderful. I'm really happy I made the trip," the winner of 20 majors was quoted as saying by atptour.com. On why he opted for a third surgery, the tennis ace said, "I was just nowhere near where I wanted to be to play at the top, top level. But I tried my best and at the end... too much is too much. Now I've just got to take it step by step," Federer said.
Federer received thunderous ovations inside Boston's TD Garden, where he has often been sitting in the front row watching the action or behind the scenes visiting with the players. | Wikimedia Commons
"I've got to first walk again properly, run properly and then do the sidesteps and all the agility work and then eventually I've got to be back on the tennis court. But it's going to take me a few more months and then we'll see how things are at some point next year. "I've got to take my time. I don't want to rush into anything at this point. This is also for my life. I want to make sure I can do everything I want to do later on. There's no rush with anything, so I'm actually in a really good place. I think the worst is behind me. I took the time and, I don't know, I'm just really in a good place. I'm really happy."
Federer received thunderous ovations inside Boston's TD Garden, where he has often been sitting in the front row watching the action or behind the scenes visiting with the players. The former world No. 1 has played in the first three editions of the Laver Cup. "I think Boston is a great city. The stadium is wonderful, the crowds have been incredible. Both teams are stacked with absolute quality and top players," Federer said. "That's what the idea was behind it: that everybody could come together, have the most incredible weekend, learn from one another and then hopefully that's going to inspire them, motivate them and get them going for the rest of this year, next year." (IANS/ MBI)
Keywords: Roger Federer, tennish, player, sports, knee, surgery
By Hitesh Rathi
Cleopatra, was regarded as a great beauty, to preserve her skin, she took her daily bath in donkey milk. Besides, Hippocrates, the father of medicine, prescribed donkey milk for various diseases including fever, wounds, etc. To add to these benefits, donkey milk has four times the amount of Vitamin C than cow's milk has. So, it's no secret that donkey milk is a powerhouse of nutrients for both the skin and body.
Used for Anti-Ageing and Healing
The milk contains essential fatty acids that work as powerful anti-ageing and healing properties. These fatty acids blur the wrinkles on the skin and help to regenerate damaged skin. Plus, donkey milk also contains anti-bacterial properties which are effective in healing skin irritation and redness.
The milk contains essential fatty acids that work as powerful anti-ageing and healing properties.| Flickr
Antioxidant and Nutrient-Rich
Known as a "natural elixir of youth", donkey milk is packed with antioxidants and nutrients. It contains vitamin E, amino acids, vitamins A, B1, B6, C, E, Omega 3, and 6. These properties together make it a rich ingredient when it comes to skin treatment. Moreover, vitamin D is another important ingredient for human skin, and the primary source to get it is through UV exposure. At the same time, too much of that leaves an adverse effect on the skin. Here is when donkey milk acts as a great substitute as it naturally contains vitamin D. All in all, if this milk is applied frequently, it brings a glowing effect while making the skin look brighter.
Known as a "natural elixir of youth", donkey milk is packed with antioxidants and nutrients.| Photo by Jernej Graj on Unsplash
Moisturizer and Softener
By now it's a well-known fact that this milk works as a powerful moisturizer for the skin. Besides, if donkey milk is used consistently, it acts as a great cleanser as well as helps in keeping the skin healthy, hydrated, and soft.
If donkey milk is used consistently, it acts as a great cleanser as well as helps in keeping the skin healthy, hydrated, and soft. | Photo by febri sym on Unsplash
Therefore, donkey milk with its healing, nutritional and rejuvenating properties for the skin is rapidly emerging as a key ingredient for skincare. These are also driving several leading players to roll out personal care products such as soap, cream, etc. manufactured using donkey milk. Moreover, the global donkey milk market is expanding rapidly with the market value projected to reach $68,139.0 thousand by 2027, registering a CAGR of 9.4 per cent from 2021 to 2027. And the growing use of donkey milk as an ingredient in cosmetic and personal care products will significantly contribute toward the growth of this market in the years to come. (IANS/ MBI)
Keywords: Skin, donkey milk, skincare, anti-ageing, soft skin, hydrate, antioxidant, healing