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BY SALIL GEWALI
Nothing has defiled this mother Earth but our lifestyles. Our excessive greed has long rendered its lungs sluggish and its heart weak. With each passing year, our planet is getting more feverish and paler. She often sneezes, coughs up and convulses. Therefore, I consider ones’ efforts to “decontaminate” Her is akin to an act of worshiping the Almighty. I am very much with the Hon’ble Prime Minister – Narendra Modi, for his all efforts to clean India and reduce the environmental hazards. PM Modi has very humbly requested each citizen of India to stop using plastics. We should all support him and bring it into our day to day practice. This way only our down-to-earth Prime Minister will be encouraged and we shall be blessed with a good environment.
Of course, as citizens, we must change our lifestyles. We need to realize that all our beautiful streams, rivers, seas and oceans are as alive as our body parts. They are exactly like our blood vessels, or like our ceaselessly throbbing heart, kidneys and lungs. Let’s imagine a little seriously as to what will happen if all our blood vessels “continuously” carry impure blood. Will we be able to stay healthy? No, we shall not. We shall surely develop various kind of fatal sicknesses then finally we shall die. Exactly in the same manner, if we pollute “all” our streams, rivulets, rivers, and sea they will adversely impact the whole ecosystem. Of course, in the subtle and deeper dimension all our mountains, hills, streams, rivers, vegetation are amazingly interrelated, and interdependent too. Now modern science has logically concluded that we human beings, and all our plants, animals, birds and so on are uncannily interconnected and interdependent. There is also underlying interconnection even in the “spiritual level” which the Indian ancient sages realized thousands of years ago in their intensely deep meditation.
Probably I was not even 10-year-old when I felt a sting of pain when I suddenly noticed people dumping garbage in a gently following river. My inner being immediately pronounced it as an “unpardonable sin”. It also occurred to me that the river must be an inseparable extension of us all. My intuition was right. I encountered similar ideas in environmental studies and ancient Indian text pretty much later. What is very disgusting is that people “even now” mindlessly dump their garbage in such drains and rivulets. Is this not a big blow to the modern civilization about which we often brag at full throttle? Undoubtedly, dumping hard and soft garbage in the river is far “more dangerous” and more threatening to the environment than the use of plastics. What a disgrace that a person holds I-phone in one hand and a bucket full of trash in another and throw that in a drain/ rivulet. Is it not the heights of insanity? In fact, it should have been a serious criminal offence.
So, keeping in view this blot of the modern civilization, it must be brought to the attention of all the concerned Ministers and higher authorities to address this serious issue. People of the country are already beaming with joy in anticipation and full of praise for PM Modi for his country-wide ban on plastic use. The “legislation is a must” to deal with such mindless folks who consider the drains and rivers as their dustbins. We already have “mountainous hazards” caused by this disgusting practice. Therefore, our dynamic leaders and conscious civil societies, and more importantly, each citizen should come together to fight the evil. The environment should not be choked by the menacing habit of idiotic people. Let’s wake up before the digital civilization goes down the drain.
Salil Gewali is a well-known writer and author of ‘Great minds on India’. Twitter: @SGewali.
The Reformation in England is notorious for the religious impact it had on the countries of the world, and the current ongoing dispute among the various factions of Catholicism and Protestantism. Three Blind Mice, a rhyme that emerged in 1609, roughly a few years after the death of Queen Elizabeth I, is somewhat a dark reminder of the Dark Ages.
The Reformation began in England when King Henry VIII broke away from the Catholic church because he wanted to divorce his wife, to marry another woman who would bear him a male heir. His wife was a devout catholic and refused to give up her crown to another. The king decided to break away from the Papacy, from Rome, where the Catholic church reigned from. He created the Church of England, and put himself as the legal head. England broke into two factions based on religion, and after Henry's death, the country was plunged in war.
Henry's eldest daughter, Queen Mary I took the throne after her father, and propagated Catholicism, as taught by her mother. Henry's other daughter, through his second wife, Queen Elizabeth I embraced the Protestant faith. Queen Mary was always paranoid of losing her throne to Elizabeth, and she hated the Protestants because of what happened to her mother. She set about ruthlessly persecuting anyone who openly professed their faith, which led to her being known as 'Bloody Mary'.
Illustration of Christian protestants being burned at the stake Image source: wikimedia commons
History has recorded the death of three Bishops, Ridley, Lattimer, and Crammer, known as the Oxford martyrs. They were burned at stake for teaching the Protestant doctrine. The rhyme Three Blind Mice is believed to be an allegorical allusion to the incident of the bishops' execution. They are called 'blind' because of their refusal to recant their confession. Queen Mary is said to have "cut off their tales with a carving knife" and is referred to as a farmer's wife to lighten the scene for children; perhaps to also reduce the ruthlessness of the act.
Three blind mice. Three blind mice.
See how they run. See how they run.
They all ran after the farmer's wife,
Who cut off their tails with a carving knife,
Did you ever see such a sight in your life,
As three blind mice (Modern version of the rhyme, Wikipedia)
Three Blind Mice is sung widely in nurseries of the world by little children, often innocent of the true story behind it.
Keywords: Three Blind Mice, Nursery Rhymes, Reformation, Persecution, England, Queen Mary
The pandemic brought about a global boom of entrepreneurship in 2020. Thousands of small businesses launched in the UK last year, and many were very successful. Some businesses started as passion projects, while others aimed to fill a hole in the pandemic market. Services and products, like at-home workouts, popped up all over social media from new and exciting businesses. The pandemic left many Brits financially unstable and scared for the future of their career. Launching their own business gave them something to focus on again and a small amount of income.
The Financial Times reported that the number of registered companies in the UK increased by 30% in 2020. As the world returns to normal, it will be interesting to see how these new businesses approach the post-pandemic world.
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If you have just set up a new business, here are some essential marketing tips to get the ball rolling:
Exploit social media
Social media is one of the most effective marketing platforms available. You can connect with a global audience for free and market your product or service to them. Post consistently and use high-quality imaging to catch your audience's attention. Engage with potential customers by replying to direct messages, comments, shares and likes. Use a few platforms to maximise your exposure and create a strong brand identity.
You can connect with a global audience for free and market your product or service to them. | Photo by Alexander Shatov on Unsplash
Network as much as you can
Networking is a vital part of business, and you can do it on and offline. Use sites like LinkedIn to connect with fellow entrepreneurs and those in different industries. Reach out to them directly and ask about their company or role. You might be surprised by how much you can learn from one conversation. Once in-person events return, you should look to make the most out of meeting people in your industry. You might find brands to collaborate with or a mentor to learn from. Make sure to hand out your business cards at the event so people can get in touch with you in the future.
Networking is a vital part of business, and you can do it on and offline. | Photo by Chris Montgomery on Unsplash
Create a blog
You need to be an expert in your industry. Create a blog and share your journey of learning to be a business owner. You can share your expertise and why you started the company, which other entrepreneurs can read and learn from. Your knowledge and experience might be extremely helpful for those just starting out. Use a range of marketing techniques to launch your business into the next phase.
Use a range of marketing techniques to launch your business into the next phase. | Photo by Sincerely Media on Unsplash
(Disclaimer: This article is sponsored and include some commercial links)
One of Indias fast growing Direct To Consumer (DTC) beauty and personal care brands, MyGlamm, launches its national TVC around the message 'All Natural #NoNasties today with actress Shraddha Kapoor, who is also an investor in the brand.
Kapoor who has a great millennial and Gen Z connect introduces 'My SUPERFOODS Kajal' which has No Parabens, No Mineral Oils, No Nasties while still being long-lasting and smudge-free and made with the goodness of nature. This is followed by many girls trying applying the kajal with confidence and while highlighting the ingredients Avocado Oil, Goji Berries, Vitamin E and Sunflower Seed Oil.
Commenting on the campaign, Apratim Majumder, CMO, MyGlamm says "Women have been telling us about what they want from their beauty products for a while now. Wikimedia Commons
The brand focuses on creating quality products that are high efficacy made with all-natural and no chemicals in the formulae. his campaign follows the #TellMyGlammWhatYouWant campaign where women logged in to tell the company what they wanted from their beauty products. It aims to establish a beauty democracy by giving consumers the power to tell the brand what they want thus changing the entire experience of how women buy beauty products in India.
Commenting on the campaign, Apratim Majumder, CMO, MyGlamm says "Women have been telling us about what they want from their beauty products for a while now. We have been innovating to serve those needs with products. When they told us that they want a kajal that is not only long-lasting and smudge-proof but also takes care of their eyes, we knew we had to do this. The campaign is about telling everyone out there who told us they need a kajal that cares, MyGlamm Superfoods Kajal is here for you! The campaign debued on MyGlamm's social channels- YouTube & Instagram on September 16. (IANS/ MBI)
Keywords: India, Direct beauty brands, My Glamm national, girls, kajal, confidence ingredients, Avocado Oil, Shraddha Kapoor