Never miss a story

Get subscribed to our newsletter


×
This photograph taken on May 16, 2018, shows a figurine standing in front of the logo of social network Facebook on a cracked screen of a smartphone in Paris. VOA

With the first phase of general elections now barely 10 days away, spending for political ads on social media platforms has soared, especially on Facebook where advertisers spent over Rs 1.5 crore during the March 17-March 23 period.

According to data available with the social networking giant’s Ad Library, which includes ads related to politics and issues of national importance that have been run on Facebook or Instagram, advertisers in India have already spent Rs 8.3 crore in less than two months.


The Bharatiya Janata Party’s “Bharat Ke Mann Ki Baat”, continues to lead the spending chart with over Rs 2.2 crore, which is more than one fourth of the total political ad spend on Facebook.

A pro-BJP Page, “My First Vote For Modi”, came second with an overall spending of Rs 61 lakh. This advertiser, which courted controversy for promising in its ads freebies in exchange for pledging “votes for Modi”, increased its spending in recent times, with Rs 46.6 lakh spent just in one week, during the March 17-March 23 period. The ads promising freebies to voters are still running on Facebook.

The data also show that it is the affiliates or supporters of political parties who are drumming up support on social media in favour of their parties. The Facebook page of the BJP, for example, spent just around Rs 9 lakh on ads since February.

The Facebook Page of the Indian National Congress spent around Rs 7 lakh since February, out of which more than Rs 5,40,000 was spent during the seven-day period from March 17- March 23.

It indicates that the Congress party is ramping up its spending on social media as the elections approach, although it lags far behind the BJP and its affiliates.


FILE – The Facebook app icon is shown on an iPhone in New York. VOA

Some of the regional parties are, in fact, spending more on Facebook than the Congress.

The Facebook Page of the Biju Janata Dal (BJD) President Naveen Patnaik has spent around Rs 35 lakh on ads.

Similarly, the political advocacy group “Indian Political Action Committee”, which is advertising for YSR Congress, spent close to Rs 33 lakh since February. Nearly half of the amount was spent in one week, during the March 17-23 period.

Also Read- China Launches a New Data Relay Satellite into Orbit

The trends so far suggest that the BJP is consistently leading the spending with a huge margin, while the Congress and other regional parties are trying to catch up.

The Twitter Ads Transparency Centre, on the other hand, on Saturday showed just five accounts that had spent on political ads on the platform in the past week.

Three of these five accounts have the “Chowkidar” prefix to their name and just two of the five accounts (including Mumbai Congress unit President Milind Deora) have spent over $200. (IANS)


Popular

IANS

In all the wedding excitement, it's easy to overlook the impact a wedding has on the environment.

By Prerana Agarwal Saxena

In all the wedding excitement, it's easy to overlook the impact a wedding has on the environment. While everyone is making their big fat Indian wedding dreams come true, they are also adding their carbon footprint and undue energy consumption. Modern couples are now looking for ways to have a wedding with a sustainably conscious mindset. It's become about incorporating less waste, locally sourced and seasonal food, natural materials over the use of plastic. Mindful wedding planning and decor includes the use of recycled paper and goods along with eco-friendly venue needs. Check out this quick guide to achieve a sustainably conscious wedding without compromising on luxury:

Choose locally sourced material to uplift artisans
Sustainable can be luxurious too, incorporate some native flavour into the decor and theme. With the use of locally sourced materials and local artisans coming into play, the wedding instantly becomes sustainable. Include the work of local vendors ensure minimal packaging requirements, thus saving on unnecessary plastic and lamination. It also decreases the need for transporting elements from other cities and hence lowers the carbon footprint. For instance, at one of our weddings, we made use of sand art for a setup in Jodhpur. This helped promote local work while also being environmentally friendly with zero wastage of other materials. In another instance from Rajasthan, the traditional glass-blown technique was used to build decor items while giving a cultural touch to the destination wedding.

sustainable sand art Sustainable can be luxurious too, incorporate some native flavour into the decor and theme. | Photo by Jason Coudriet on Unsplash

Keep Reading Show less
Photo by Hakan Nural on Unsplash

The vaccination was administered from 7 a.m. till 7 p.m. and the compiled data was made available late at night.

The Tamil Nadu health department has administered 16,43,879 lakh doses of vaccine in the second mega vaccination camp organised by it. The state public health department in a statement on Sunday said that this has taken the total vaccination to one crore since the beginning of September till date. The vaccination was administered from 7 a.m. till 7 p.m. and the compiled data was made available late at night.

The health department officials also said that as the state has almost exhausted its quota of vaccines, there would not be any vaccines on Monday. Regular vaccination will resume after the vaccine supplies arrive from New Delhi, officials said. The state health department had expected to vaccinate 15 lakh people on Sunday in 18,824 centres spread across primary health centres, anganwadis, noon meal centres, government hospitals, schools and some auditoriums.

person in white long sleeve shirt holding gray pen The health department officials also said that as the state has almost exhausted its quota of vaccines, there would not be any vaccines on Monday. | Photo by Mat Napo on Unsplash

Keep Reading Show less
IANS

Hanisha Kapoor, COO, ArchiesBeauty.com shares makeup trends experimented by these Bollywood divas throughout 2021 for inspiration.

Festivals are just around the corner and while you brainstorm about OOTDs (outfit of the day), don't forget the right makeup. Hanisha Kapoor, COO, ArchiesBeauty.com shares makeup trends experimented by these Bollywood divas throughout 2021 for inspiration. While some stuck to the classics, others mixed it up... take a look:

The Classic Red Lip
We don't see a future where classic red lips go out of fashion. The right way to achieve this celebrity look is to focus on accentuating your lips and keeping the rest of the face minimal. Give your lips a good scrub to plump them, moisturize and follow it up with a red lip liner to define the shape of your lips. Now go on with the perfect shade of red and finish your look with a slick of eyeliner, minimal concealer, and foundation.

Keep reading... Show less