Never miss a story

Get subscribed to our newsletter


×
FILE - The Facebook app icon is shown on an iPhone in New York. VOA

Political parties and their affiliates ramped up spending on social media ads ahead of the third phase of Lok Sabha elections, scheduled for Tuesday, show data released by Facebook Ad Library.

Indians spent around Rs 7 crore for running political ads on Facebook and Instagram in the first 20 days of April, while the amount spent on these platforms in February-March was about Rs 10 crore.


Facebook’s Ad Library, a searchable database, includes ads related to politics and issues of national importance run on Facebook or Instagram.

The Bharatiya Janata Party (BJP) and its affiliates continue to lead the ad spending on Facebook. The official BJP page took the top spot in the list of spenders on social media platforms. Of the Rs 1.3 crore that it spent on Facebook, Rs 44.32 lakh was spent during the week ending April 20.

The official Congress page on Facebook spent Rs 56.69 lakh during February-April 20.

However, supporters and affiliates of political parties account for most of the spending on the social media platforms.


FILE – An Indian man surfs a Facebook page at an Internet cafe in New Delhi, India, Feb. 9, 2016. VOA

For example, the pro-BJP pages — Bharat Ke Mann Ki Baat (Rs 2.23 core), My First Vote For Modi (Rs 1.08 crore) and Nation with NaMo (Rs 1.20 crore) among others — spent much more than the Congress.

Similarly, the pro-Congress page “Bande Mein Hai Dum” spent Rs 2.59 lakh for drumming up support for the grand old party on Facebook and the Indian Youth Congress spent Rs 6.52 lakh on the social media platform.

Among the regional parties, the Biju Janata Dal (BJD), the YSR Congress and the Telugu Desam Party (TDP) lead the spending table on Facebook.

Also Read- Warning for WhatsApp Users in UAE Issued: Report

On Twitter, the accounts spending over $100 during the past week belonged to BJP MLA from Mandawa Narendra Kumar, Mumbai Congress unit chief Milind Deora, Congress leader and former Union Minister Subodh Kant Sahai, BJD President Naveen Patnaik and the TN Youth Party.

The 2019 Lok Sabha election is being held in seven phases from April 11 to May 19. (IANS)


Popular

Wikipedia

Even free VPNs can do as much, as long as you go with a trustworthy provider such as those linked at the start.

By- Tejas Maheta

Free VPNs tend to get a bad rap (and often for good reasons, which we'll discuss in a second). Still, there are some safe and free VPN services recommended by expats - just click the link for some solid options. Next, scroll on to see how you can put them to good use while you're abroad.

Keep Reading Show less
Photo by Sirisvisual on Unsplash

This update provides important security updates and is recommended for all users.

The Cupertino-based tech giant Apple has started rolling out iOS 12.5.5 to older models of the iPhone and iPad. "This update provides important security updates and is recommended for all users," Apple said in the release notes for iOS 12.5.5.

The update is available for the iPad Air, the iPad mini 2, and iPad mini 3, as well as the 6th gen iPod touch, iPhone 5s, iPhone 6, and iPhone 6 Plus. All of these devices were dropped from support with iOS 13. The iOS 12.5.5 update addresses issues related to maliciously crafted PDFs, web content, and apps.

ALSO READ: The September Event Of Apple Inc.

Apple had previously rolled out iOS 12.5.4 in June with security fixes for WebKit vulnerabilities and other issues. Apple has also started seeded the first betas of iOS 15.1 as well as iPadOS 15.1. After removing SharePlay in iOS 15 beta 2, Apple has re-enabled the feature in the iOS 15.1, iPadOS 15.1, and tvOS 15.1 betas. Apple decided to pull SharePlay from the iOS 15 launch because it was not properly functioning and was still riddled with issues.

It adds features to the Health app like support for storing health-related data for Covid-19 immunisations and test results. With the latest iOS 15.1 Beta, one can now add vaccination cards to the Apple Wallet application. (IANS/ MBI)

Keep Reading Show less
Flickr

The National Basketball Association (NBA) and Lakme Fashion Week, announced a collaboration to celebrate "NBA 75"

The National Basketball Association (NBA) and Lakme Fashion Week, announced a collaboration to celebrate "NBA 75" the leagues landmark 75th Anniversary Season in 2021-22. As part of the collaboration, the NBA and Lakme Fashion Week will offer fashion designers from across India the opportunity to submit designs for an "NBA 75" collection. Select designs will be evaluated by a panel comprised of fashion designers, industry experts and local influencers, with the winning designer announced at the upcoming October edition of Lakme Fashion Week.

The winner will then be mentored by a leading fashion expert and will work alongside the NBA on a capsule collection to commemorate NBA 75. The NBA 75 range, which will include jerseys, t-shirts, headwear, sweatpants, hoodies, jackets and other apparel, will be unveiled at Lakme Fashion Week in March 2022.

"We are excited to collaborate with Lakme Fashion Week and offer Indian designers the chance to express their vision in celebration of NBA 75," said NBA Asia Executive Vice President & Managing Director Scott Levy. "The NBA and its players are synonymous with fashion and culture, and this friendly competition will showcase the talent and passion that Indian designers have for basketball and the NBA during our landmark 75th Anniversary Season." The collection will be available for purchase after the event on the NBAStore.in and at select retail destinations. (IANS/ MBI)


Keep reading... Show less