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Political ad Spend on Facebook Picks up in April

The 2019 Lok Sabha election is being held in seven phases from April 11 to May 19

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FILE - The Facebook app icon is shown on an iPhone in New York. VOA

Political parties and their affiliates ramped up spending on social media ads ahead of the third phase of Lok Sabha elections, scheduled for Tuesday, show data released by Facebook Ad Library.

Indians spent around Rs 7 crore for running political ads on Facebook and Instagram in the first 20 days of April, while the amount spent on these platforms in February-March was about Rs 10 crore.

Facebook’s Ad Library, a searchable database, includes ads related to politics and issues of national importance run on Facebook or Instagram.

The Bharatiya Janata Party (BJP) and its affiliates continue to lead the ad spending on Facebook. The official BJP page took the top spot in the list of spenders on social media platforms. Of the Rs 1.3 crore that it spent on Facebook, Rs 44.32 lakh was spent during the week ending April 20.

The official Congress page on Facebook spent Rs 56.69 lakh during February-April 20.

However, supporters and affiliates of political parties account for most of the spending on the social media platforms.

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FILE – An Indian man surfs a Facebook page at an Internet cafe in New Delhi, India, Feb. 9, 2016. VOA

For example, the pro-BJP pages — Bharat Ke Mann Ki Baat (Rs 2.23 core), My First Vote For Modi (Rs 1.08 crore) and Nation with NaMo (Rs 1.20 crore) among others — spent much more than the Congress.

Similarly, the pro-Congress page “Bande Mein Hai Dum” spent Rs 2.59 lakh for drumming up support for the grand old party on Facebook and the Indian Youth Congress spent Rs 6.52 lakh on the social media platform.

Among the regional parties, the Biju Janata Dal (BJD), the YSR Congress and the Telugu Desam Party (TDP) lead the spending table on Facebook.

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On Twitter, the accounts spending over $100 during the past week belonged to BJP MLA from Mandawa Narendra Kumar, Mumbai Congress unit chief Milind Deora, Congress leader and former Union Minister Subodh Kant Sahai, BJD President Naveen Patnaik and the TN Youth Party.

The 2019 Lok Sabha election is being held in seven phases from April 11 to May 19. (IANS)

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Political Ad Spend Hits Rs 27.7 cr on Facebook as Polls End

Facebook had said that it was removing 10 lakh fake accounts a day in India

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This photograph taken on May 16, 2018, shows a figurine standing in front of the logo of social network Facebook on a cracked screen of a smartphone in Paris. VOA

Led by the Bharatiya Janata Party, political parties in India spent a total of Rs 27.73 crore on Facebook for posting political ads on the platform as the seven-phase general election ended on May 19.

From February 19 to May 19, political parties posted 124,094 ads on Facebook to reach out to their audiences, showed the latest data on Facebook Ad Library for India.

On Facebook, the BJP alone spent more than Rs 4 crore – 200 per cent more than the Congress which spend about Rs 1.8 crore.

Other big spenders were regional parties such as the Telugu Desam Party (TDP), the YSR Congress and Biju Janata Dal (BJD).

Facebook’s Ad Library, a searchable database, includes ads related to politics and issues of national importance run on Facebook or Instagram.

facebook, iphone, new york
FILE – The Facebook app icon is shown on an iPhone in New York. VOA

Supporters and affiliates of political parties account for most of the spending on the social media platforms.

The Election Commission of India has announced that among the posts taken down by various social media platforms, Facebook took down 650 posts.

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Of the posts taken down by Facebook, 482 were political posts during the “silence period” – 48 hours prior to polling, 73 political ads during the silence period, two violations of the Model Code of Conduct, 43 cases of voter misinformation, 28 were against public morality and decency, 11 were exit polls, and 11 were related to hate speech and undue influence.

Facebook had said that it was removing 10 lakh fake accounts a day in India. (IANS)