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Political Ad Spend Hits Rs 27.7 cr on Facebook as Polls End

Facebook had said that it was removing 10 lakh fake accounts a day in India

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This photograph taken on May 16, 2018, shows a figurine standing in front of the logo of social network Facebook on a cracked screen of a smartphone in Paris. VOA

Led by the Bharatiya Janata Party, political parties in India spent a total of Rs 27.73 crore on Facebook for posting political ads on the platform as the seven-phase general election ended on May 19.

From February 19 to May 19, political parties posted 124,094 ads on Facebook to reach out to their audiences, showed the latest data on Facebook Ad Library for India.

On Facebook, the BJP alone spent more than Rs 4 crore – 200 per cent more than the Congress which spend about Rs 1.8 crore.

Other big spenders were regional parties such as the Telugu Desam Party (TDP), the YSR Congress and Biju Janata Dal (BJD).

Facebook’s Ad Library, a searchable database, includes ads related to politics and issues of national importance run on Facebook or Instagram.

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FILE – The Facebook app icon is shown on an iPhone in New York. VOA

Supporters and affiliates of political parties account for most of the spending on the social media platforms.

The Election Commission of India has announced that among the posts taken down by various social media platforms, Facebook took down 650 posts.

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Of the posts taken down by Facebook, 482 were political posts during the “silence period” – 48 hours prior to polling, 73 political ads during the silence period, two violations of the Model Code of Conduct, 43 cases of voter misinformation, 28 were against public morality and decency, 11 were exit polls, and 11 were related to hate speech and undue influence.

Facebook had said that it was removing 10 lakh fake accounts a day in India. (IANS)

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Facebook Ready to Launch a Dedicated News Tab on its Platform

Zuckerberg last week stressed that his platform has now become a 'Fifth Estate' in the world alongside traditional news media and people no longer have to rely on traditional gatekeepers in politics or media to make their voices heard

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FILE - In this April 30, 2019, file photo, Facebook stickers are laid out on a table at F8, Facebook's developer conference in San Jose, Calif. The Boston-based renewable energy developer Longroad Energy announced in May that Facebook is building a… VOA

Calling itself a ‘Fifth Estate’, Facebook has reportedly entered into deals with prominent media houses to launch a dedicated news tab on its platform.

According to the Wall Street Journal, publications like News Corp, Dow Jones, New York Post, the Washington Post and others will help the social networking platform ramp up its ambition to become a news player.

“The New York Times has been in talks with Facebook, but a spokeswoman for the paper declined to comment on whether it had reached a deal,” the report said on Sunday.

Facebook CEO Mark Zuckerberg spoke about a news section on its platform in April.

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The section would reportedly be free for users, though Facebook might pay publishers whose work is featured.

Facebook is in talks with news publishers to offer as much as $3 million for the rights to publish content on its upcoming news tab.

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An iPhone displays the app for Facebook in New Orleans, Aug. 11, 2019. VOA

“It’s important to me that we help people get trustworthy news and find solutions that help journalists around the world do their important work,” Zuckerberg wrote in a recent post.

Facebook could “potentially have a direct relationship with publishers to make sure that their content is available, if it is really a high-quality content”, he added.

Algorithms and human editors will decide what new content will appear for the users.AThere will be a breaking news section with 10 of the “top” stories of the moment.

Facebook has announced other initiatives to support journalists, including a pledge to invest $300 million in local newsrooms and grants for people with ideas to improve the quality of news.

Zuckerberg last week stressed that his platform has now become a ‘Fifth Estate’ in the world alongside traditional news media and people no longer have to rely on traditional gatekeepers in politics or media to make their voices heard.

“People no longer have to rely on traditional gatekeepers in politics or media to make their voices heard, and that has important consequences,” he said. (IANS)