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Facebook on Thursday announced it will show fewer political ads to people on its platform and Instagram, starting with the US which faces Presidential elections this year, but won’t ban or limit those as Twitter has already done and Google to some extent.
Targeting both Twitter and Google, the social networking platform said that while Twitter has chosen to block political ads and Google has chosen to limit the targeting of political ads, “we are choosing to expand transparency and give more controls to people when it comes to political ads”.
“Seeing fewer political and social issue ads is a common request we hear from people. That’s why we plan to add a new control that will allow people to see fewer political and social issue ads on Facebook and Instagram,” said Rob Leathern, Director of Product Management at Facebook.
The expanded transparency features will roll out in the first quarter of 2020 and will apply in all countries where Facebook facilitates “Paid for by” disclaimers on ads.
“We plan to deploy the political ads control starting in the US early this summer, eventually expanding this preference to more locations,” said the company.
The social networking platform said it is updating its Ad Library to increase the level of transparency.
“We are adding ranges for Potential Reach, which is the estimated target audience size for each political, electoral or social issue ad so you can see how many people an advertiser wanted to reach with every ad,” said Facebook.
The company said it is adding the ability to search for ads with exact phrases, better grouping of similar ads, and adding several new filters to better analyze results like audience size, dates and regions reached.
Later this month, it will begin rolling out a control to let people choose how an advertiser can reach them with a Custom Audience from a list.
These Custom Audiences are built when an advertiser uploads a hashed list of people’s information, such as emails or phone numbers, to help target ads.
“This control will be available to all people on Facebook and will apply to all advertisers, not just those running political or social issue ads,” said Facebook.
According to the company, when it comes to targeting, “our data actually indicates over 85 per cent of spend by US presidential candidates on Facebook is for ad campaigns targeted to audiences estimated to be greater than 250,000”. (IANS)
By Olivia Sarkar
Comforting Christmas cocktails help you enjoy the celebrations and get into the festive spirit. The Leela Palaces, Hotels, and Resorts offer distinctive cocktails ranging from Hot Toddies to Decadent Egg Nogs. Sit back and enjoy one martini at a time to make the festive season a little brighter.
Dirty Chai Eggnog:
30 ml Bourbon
30 ml Baileys
90 ml Hot milk tea
Sweet cream foam to top up
Cinnamon powder and star anise.
1. In a heavy bottomed med sauce pot, prepare tea with milk. Strain and let it cool.
2. In a cocktail shaker add egg white, Bourbon, Baileys with whole spices. Shake well.
3. Pour the tea in the glass followed by ingredients from cocktail shaker.
4. Garnish with nutmeg and cinnamon powder, whole star anise
Eggnog is a Christmas favourite that is accustomed to toasts for good health and prosperity.| Pikist
Inspired by the Christmas Spirits and holiday flavours is a wonderful concoction of warm whisky, sweet vanilla, and thick butter.
45 ml Butter fat washed Whiskey
20 ml Ginger bread syrup
15 ml Spiced Apple liquor
2 dashes of Bitters
1/2 teaspoon Vanilla extract
1. Pour all ingredients into a cocktail shaker
2. Shake well
3. Pour into an old-fashioned glass
4. Garnish with Gingerbread cookie
Inspired by the Christmas Spirits and holiday flavors is a wonderful concoction of warm whisky, sweet vanilla, and thick butter. | Flickr
(Keywords: Santa's Apple, Egg Nogs, December, Cocktail, Cocktail, Christmas, holiday, celebrations)
Probiotics may significantly improve the symptoms of pregnancy-related nausea, vomiting and constipation, finds a new study.
The study, published in the journal Nutrients, showed that nausea hours (the number of hours participants felt nauseous) were reduced by 16 per cent, and the number of times they vomited was reduced by 33 per cent.
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Probiotic intake also significantly improved symptoms related to the quality of life, such as fatigue, poor appetite and difficulty maintaining normal social activities, as scored by questionnaires.
"The cause of nausea and vomiting during pregnancy is unknown to this date. Various theories have been proposed, but none of them is conclusive," said lead author Albert T. Liu from the University of California, Davis.
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"Nausea, vomiting and constipation during pregnancy can significantly diminish the quality of patients' lives. Once nausea and vomiting during pregnancy progress, they can become difficult to control, and sometimes the patient even needs to be hospitalized," Liu added.
For the study, the team involved a small yet significant number of participants who took a probiotic capsule twice a day for six days and then took two days off. They then repeated the cycle.
The team found that probiotics were also found to reduce constipation significantly.Unsplash
The probiotics were available over-the-counter and mainly contained Lactobacillus., a type of good bacteria. Each capsule contained approximately 10 billion live cultures at the time of manufacture.
Participants kept 17 daily observations of their symptoms during the duration of the study, for a total of 535 observations for the researchers to statistically assess.
The team found that probiotics were also found to reduce constipation significantly.
Another finding was that vitamin E levels increased after taking probiotics. Higher levels of vitamin E were associated with low vomiting scores. (IANS/SP)
(Keywords : probiotics, pregnancy, nausea, vomiting, nutrients, symptoms, fatigue, appetite, constipation, vitamin.)
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By Olivia Sarkar
If the year 2020 appeared bleak for the world, the year 2021 served as a frightening reminder that it wasn't so much about the year as it was about the times we've come to live in. Every domain and industry has experienced seismic shifts, both for the better and for the bad. However, just a few fields have seen such a huge paradigm shift as online dating throughout the course of 2021.
It becomes critical to document and analyse the important observations in the year 2021's dating trends in order to determine where online dating stands and where it is headed. This is where a poll conducted by one of India's popular dating apps, QuackQuack, comes in handy. "The pandemic has undoubtedly thrown a few curveballs towards folks wanting to date," remarked Mr. Ravi Mittal, Founder and CEO of QuackQuack, in response to the survey report. Males and females, in my opinion, are fast coming to terms with a new universe of online dating every day, adopting more self-paced and healthier forms of dating, a growing process that will soon become the standard."
The key takeaways from the survey can be best summarized as below:
- Vaccination is a must: An overwhelming 8 out of 10 persons in the survey's sample size expressed support for mandatory vaccination as a prerequisite to a date. A considerable 65 per cent and 75 per cent of people in the 18-20 and 21-30 age categories, respectively, agreed on the same thing. The need of a double jab was consistently emphasized across the country's top cities and tier 2 cities, with 75 per cent and 70 per cent of the sample size in each believing that the first step toward a safe date would have to be complete immunization of the other.
An overwhelming 8 out of 10 persons in the survey's sample size expressed support for mandatory vaccination as a prerequisite to a date. | Photo by CDC on Unsplash
- Dating with a purpose: The poll revealed that, because of the Covid procedures in place, people have had little motivation to walk outside, leading them to think on the nature of the dates they've discovered on the dating app rather than searching for matches in a desperate manner. The survey found that 47 per cent of women and 35 per cent of men agreed with this behavioral change, and that the act of reflection and introspection allowed them to have healthier relationships than before.
The difference in deliberate dating trends between people who live in cities and those who live in rural or semi-urban settings was quite similar. While roughly 37 per cent of urban teenagers believed their dating experience had taken an intentional turn, 39 per cent of rural or semi-urban teenagers felt the same way.
The difference in deliberate dating trends between people who live in cities and those who live in rural or semi-urban settings was quite similar. | Photo by René Ranisch on Unsplash
- Location is pivotal: According to the survey, a whopping 58 per cent and 56 per cent of people between the ages of 18 and 20 and 21 and 30 preferred hooking up with someone from a different place to broaden their search for a potential spouse. This trend proved to be more prevalent among women, as 58 per cent of them were comfortable dating partners from foreign countries, compared to only 50 per cent of men. Further study into a demographic analysis of the sampled data found that 46 per cent of those living in major metro cities preferred dating outside of their home location, while 57 per cent of those living in smaller cities and towns favored the same.
According to the survey, a whopping 58 per cent and 56 per cent of people between the ages of 18 and 20 and 21 and 30 preferred hooking up with someone from a different place to broaden their search for a potential spouse. | Pixabay
- Video calling versus meeting in person: Due to the ongoing Covid problem across the country, a large majority of 56 per cent of 18 to 20-year-olds preferred having their first date on a virtual medium and were risk-averse, according to the survey. On the other hand, 43 per cent of persons aged 30 and up, who adhere to a more traditional approach, decided to meet in person while taking all essential safety steps.
43 per cent of persons aged 30 and up, who adhere to a more traditional approach, decided to meet in person while taking all essential safety steps. | Photo by Matt W Newman on Unsplash
According to the survey, a vast majority of 56 per cent of 18 to 20-year-olds preferred having their first date on a virtual medium and were risk-averse due to the ongoing Covid crisis across the country. In contrast, 43 per cent of people aged 30 and up who prefer a more traditional approach preferred to meet in person while following all necessary safety precautions according to the survey. (IANS/ MBI)
(Keywords: meeting, Video calling, Location, Vaccination, dating trends, 2021, Online Dating)