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Despite all the efforts put in place by social media companies to show who is paying for the political advertisements on their platforms, the users may not know the actual amount spent to run political campaigns on these websites.
Facebook has a searchable database for political ads which anyone can access. This Ad Library report from the social media giant shows that Indians have spent over Rs 6.5 crore in over 30,000 ads related to politics since February 2019 — in the run up to the general elections.
Similarly, Twitter also has an Ad Transparency Centre which allows one to search which account has spent how much in the past seven days.
While these efforts are being regarded as important steps towards bringing transparency in the political process, they may not reflect the complete picture of how the social media space operates, according to experts.
“Influencers play a very important role in political campaigns and 90 per cent of the transactions related to these campaigns are done through cash,” social media expert Anoop Mishra told IANS.
Knowing which party is spending how much on social media is important because much of what trends on Twitter or what becomes popular on Facebook – with potential to impact voter behaviour – may actually be due to the money and manpower of political parties while creating an illusion of organic support from hundreds and thousands of users in these platforms.
“Every political party including the BJP (Bharatiya Janata Party), Congress, Samajwadi Party and BSP (Bahujan Samaj Party) are trying to push their agenda on social media. But those parties with greater money, manpower and tech expertise are likely to win the social media war,” Mishra said.
He added that political parties were employing a large number of people to make their propaganda material viral on social media.
“In terms of political ads, social media companies should allow only certified agencies to post ads. This would make the monitoring process much easier for everyone. Allowing any individual to post political ads complicates the monitoring process. This is a big loophole,” he said.
“Encrypted platforms like WhatsApp could be used extensively to spread advertisements and propaganda, which could be difficult to be tracked,” added Prasanth Sugathan, Legal Director, Software Freedom Law Centre (SFLC.in), a Delhi-based not-for-profit legal services body.
Also Read: Report Claims, As Many As 1 Billion Indians Live in Areas of Water Scarcity
The Election Commission is in talks with the representatives of Internet companies, including social media platforms, on the use of social media for campaigning in the Lok Sabha polls while the Model Code of Conduct is in force.
But even as the Election Commission has made social media companies follow certain norms, such as pre-certification of political ads to prevent misuse of the platforms, such measures are unlikely to bring adequate transparency to the whole process. (IANS)
By Nimerta C Sharan
Exciting news for all handbag lovers, luxury fashion house Louis Vuitton recently launched their limited edition handbags 'Artycapucines - Chapter 3'. Six internationally -- acclaimed artists have transformed the black canvas of the timeless Capucines bag into beautiful art pieces. Each bag will be available in a limited edition of 200 and will be released worldwide at the end of October 2021.
Looking for a quick festive fashion fix for you and your loved ones? E-commerce giant AJIO has announced it's hottest fashion sale starting September 30, 2021. The shopping platform has roped in stylista Sonam Kapoor as the face of the sale that will offer more than 2500 brands at discounted prices.
The country's leading design house, Good Earth, in collaboration with textile designer Madeline Weinrib will present its collection of 'butah' motif dinnerware and home textiles at the Metropolitan Museum of Arts, New York. The 'Heirloom Project' that honours diverse Islamic design techniques will display curated products from across the globe.
Sweet dreams are made of this! Iconic French patisserie Laduree has opened its first Indian outpost at Delhi's upscale Khan Market. Spread over three floors, the bakery currently has twelve macaron flavours, their signature pastries and tea cakes and other brunch and high-tea items on the menu. Bon appetit.
Bright And Beautiful
Raw Mango's latest festive edit 'Moomal' goes live on their website on September 26, 2021. Inspired by the richness and diversity of Rajasthan, the collection consists of organza and silk saris and shararas, gota lehengas and kurtas and embroidered odhnis. The colours and silhouettes are just right for the upcoming festive season. (IANS/ MBI)
Keywords: Lifestle, AJIO, sale, Deepika PAdukone, saris, Motifs, artisan, art
She took to Instagram to share her experience, detailing that doing all that over the six months period left her with "permanent stretch marks". "Gaining 20 kgs in 6 months and loosing it all within 6 months that too in my thirties messed up many things in my bodya I also have permanent stretch marks as well but art comes to life with a price and more often than not price is the artist him/herself," she wrote.
"Thalaivii" showcases the varied aspects of Jayalalithaa's life, tracing her journey as an actress at a young age to becoming the face of Tamil cinema, as well as the rise of the revolutionary leader who changed the course of the state's politics. Talking about her upcoming works, Kangana currently has 'Dhaakad'.
She is also shooting for her next 'Tejas', where she plays a fighter pilot. The Indian Air Force was the first of the country's defence forces to induct women into combat roles in 2016. The film takes inspiration from the landmark event. 'Tejas' is directed by debutant Sarvesh Mewara. The film will be RSVP's second film which pays a tribute to the Indian military after the immensely successful film "Uri: The Surgical Strike" which was released in January 2019. (IANS/ MBI)
Keywords: Kangana Ranaut, Thalaivii, bollywood, stretc marks, actress, tamil cinema
The status website says the encrypted messaging app is "experiencing technical difficulties" and many people are also getting an in-app error message that says the same thing. Signal allows for secure and encrypted video, voice and text communication, but users are unable to send any messages.
According to Downdetector.com, users started reporting outages around 11:05 PM Eastern Standard Time and it appears to be affecting people around the world. Comments shared on Downdetector.com indicates that Signal was down for users from India, US, Germany, New Zealand, Netherlands, Australia, Brazil and many other countries.
"Down in Midwest USA. Signal was started by people connected to which secret 3-letter organization? (Look it up) Yep, that's right! An app disguised a privacy app to trick you into sharing more private information than you would with another messaging app," a user said. "I think Signal is having a rough day. Good luck, Team Signal. I'm sure you'll have it sorted out in a snap," said another. The encrypted messaging service has climbed to the top spot in the free apps category of the App Store in multiple countries, including India. (IANS/ MBI)
Keywords: Signal, app, encrypted, messages, outage, down