Tuesday March 19, 2019
Home Indian Diaspora Maria Qamar p...

Maria Qamar pop art twist appeals Indian diaspora

0
//

BY NewsGram News Desk

New Delhi: Comic stories and caricatures are one of the most fun paperbacks to read. What makes them more interesting is a touch of wit and humour.

Maria Qamar, 24-year-old Pakistani-Canadian, inspired by the aesthetics of Roy Lichtenstein, offers a satirical and unique insight into desi culture.Desi3

She is bringing in her sharp-witted tone as well as her local experiences of the “desi world” that is normally referred to as ‘aunties’ to the mainstream, through her art. Her satirical take is especially being appreciated by the young people from the Indian diaspora.

The Indian diaspora enjoys these comic strips as it takes them back to their desi experiences. The comic talks about local aunties and people, emphasising on their everyday conversations.

She is taking up, what already exists [in our culture] and laughs about it like an inside joke. She is highly inspired by Indian aunties and tries to draw more of them and seeks inspiration from Hindi daily soaps and Bollywood.

Qamar was speaking to a TV channel, BBC, when she pointed out some interesting tidbits about the women in her (and our) lives. She talked about women in our families who like to gossip about our lives for no logic or reasoning. She wondered why some of them would try to become her mom by trying to talk to her mother about several issues related to her._86384344_f4b15bab-645a-4133-b9c0-a7c4f50067f1

She said that the women would try to know some of the intimate things like “bowel movements or blood type.” Adding how it might trouble you at times, she said, “Sometimes they plot to get you in trouble. Some of them even say they can use black magic… They go to extremes to make your life difficult,” she added.

Qamar has now turned into an entrepreneur and sells her work in exhibiting through her Hatecopy brand. She said the snowballing interest in her cultural expression had compelled her to alter the way she works on her art. As per the artist, she now treated her innovativeness more like a business.

“However, I refuse to do straight up cultural appropriation e.g. making Marilyn Monroe into an ‘auntie’. I won’t take that step,” she was quoted as saying to the news channel.

Next Story

The Growing Of New-Age Baniya, Courtesy Digitally-Savvy Millennials (Tech Trend-Part I)

All of them have certain inherent skills in common: unwavering grip over "Hisaab-Kitab" (accounts) and a clear understanding of their "evolved" customers

0
successful people
Certain habits can make you achieve success. Pixabay

Born with business in their DNA, baniyas have written several success stories when it comes to traditional, brick-and-mortar industry. With the spurt in digital economy, the clan – be it a Bansal, a Goyal, a Gupta or an Agarwal – has now adapted to newer business models with ease, especially in the burgeoning digital space.

Online food delivery platform Zomato has a masterchef in Deepinder Goyal; Ola is riding on Bhavish Aggarwal; Sachin Bansal helped Flipkart deliver millions of packages; 24-year-old Ritesh Agarwal checked into the budget hotel chain OYO Rooms and Peyush Bansal, founder of Lenskart, has firmly set his eyes on becoming the leader in the eyewear segment.

Zomato has grown into a unicorn valued at $2.3 billion and recently raised $600 million in funding. Ola, India’s local rival to Uber and now present in over 125 cities, has seen its valuation jump to nearly $6 billion.

Zomato
Zomato has grown into a unicorn valued at $2.3 billion and recently raised $600 million in funding. Ola, India’s local rival to Uber and now present in over 125 cities, has seen its valuation jump to nearly $6 billion.

After selling his stake in Flipkart for nearly $1 billion following his ouster from the online retailer, Bansal has invested $100 million in Bhavish-owned Ola and is expected to invest more.

All of them have certain inherent skills in common: unwavering grip over “Hisaab-Kitab” (accounts) and a clear understanding of their “evolved” customers — most of whom are millennials and are spending most of their time on smartphones and Internet — from ordering pizzas to calling cabs, booking flights to shopping anywhere, anytime.

Baniyas, an occupational community of merchants, bankers, money-lenders, dealers in grains or spices, who have set up commercial enterprises, have fast reinvented themselves for the changing needs of over 400 million millennials which make up for 46 per cent of the country’s workforce, according to a latest Morgan Stanley report.

business
The rise of New-Age baniya, courtesy digitally-savvy millennials (Tech Trend-Part I),Pixabay.

“The Gen-Y of traditional business families have moved onto the e-commerce bandwagon and are successful due to their exposure to developed economies, newer business models and better education,” says Thomas George, Senior Vice President and Head-CyberMedia Research & Services Ltd. (CMR).

With over 400 million smartphone users and more than 500 million broadband users (nearly 97 per cent of them are on wireless connections), the baniya brigade has sensed their biggest-ever opportunity in the e-commerce and online space.

Zomato currently delivers 22 million monthly orders. The company has acquired a desi startup TechEagle Innovations for drone-based food delivery.

Also Read: Sony Pictures Brings ‘Escape Room’ Experience

According to Deepinder Goyal, Zomato is currently at the early stage of aerial innovations and are taking baby steps towards building a tomorrow wherein users can expect a drone to deliver the food they ordered online.

“We believe that robots powering the last-mile delivery is an inevitable part of the future and hence is going to be a significant area of investment for us,” he said, reflecting a clear baniya trait, to sense what the new-age customers want.

According to George, the baniya community is now fueled by evolving customer preferences centred around convenience. “Needless to say, the sunshine sectors have offered wider scope and better growth opportunities for them,” George told IANS. (IANS)