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YouTube sensation and influencer Prajakta Koli, popularly known for videos she creates for her channel ‘MostlySane’, says that at no point would she want her viewers to put on their headphones or pause her videos if someone older walked into the room. The 27-year-old has become a top YouTuber with over 5.74 million subscribers as of October 1, 2020. In a candid interview with IANSlife, Koli shares more about her process of content creation and lockdown inspiration for her channel. Read excerpts:
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Q: What kind of content do you think works best with Indian viewers? Walking the tightrope between dumbing-down content and refining your content with time, how do you find a common denominator?
A: Any piece of content that people can relate and identify to is what works the best. It is not something you will get your pulse on from the moment you start creating content, however, through trial and error you will eventually get an understanding of content and how people will react to it.
Audience behavior is extremely dynamic in our country and you will never really know what is going to work for sure. Over time, however, you get a fair idea of what direction works best for your target audience.
Q: While we’re at it, please share how you shape your content keeping in mind the region since everyone from Mumbaikars to the Indian diaspora watches you?
A: I keep a diary with me where I add things that I find funny or humorous in everyday life situations and keep building on those ideas. When I usually script my videos I ensure I add instances and situations that happen to every family and not something that is region-specific. Also, the language of delivery plays a very important role when making content.
Q: If you had to name the three must-have ingredients in a Prajakta Koli video.
A: One thing I ensure is that I create content that you can watch with your family. At no point would I want my viewers to put on their headphones or pause it if their parents or someone elder walked into the room. Second, I like my videos to be as relatable as possible. And third, is to try and make new ideas come to life every week.
Q: You’re diversifying your mediums, and your audience is loving that. What are your plans ahead Koli?
A: I have been someone who has always made plans and stuck with it, but when my plan A didn’t work out and I took a leap of faith and started creating content I decided to go with the flow and take on each day as it comes. But there definitely will be more acting and writing in the future.
Q: The pandemic brought with it many hardships, but also a lot of content inspiration. Please share both in your work context.
A: When the lockdown started my biggest fear was how will I still keep putting out content as I was so used to working with my team and relied on them heavily. Luckily things worked out and I was able to maintain my weekly release schedule. With the lockdown, I got more time to think about new content and implement them which people loved so I am thankful in a way that the lockdown happened and I could churn out more content pieces than I would have otherwise.
Q: How has your audience changed during the lockdown, since most YouTubers registered a manifold increase in views.
A: Well, the audiences haven’t diversified that much since the lockdown; it is just the audience’s behavior has changed wherein the viewers have started consuming more content on the internet than compared to pre-lockdown.
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Q: Your thoughts on malpractices like buying views on YouTube, which must be a fair platform.
A: Major platforms like Instagram, Facebook, YouTube allow you to boost your posts and videos to reach a wider audience, this is legitimate and doesn’t violate any norms of social media, any other means of getting views should not be encouraged or indulged in. (IANS)
Hackers have stolen crypto tokens worth $120 million from Blockchain-based decentralised finance (DeFi) platform BadgerDAO. Several crypto wallets were drained before the platform could stop the cyber attack. In a tweet, Badger said it has received reports of unauthorised withdrawals of user funds. "As Badger engineers investigate this, all smart contracts have been paused to prevent further withdrawals. Our investigation is ongoing and we will release further information as soon as possible," the company said late on Thursday.
According to the blockchain security and data analytics Peckshield, the various tokens stolen in the attack are worth about $120 million, reports The Verge. According to reports, someone inserted a malicious script in the user interface (UI) of their website. Badger has retained data forensics experts Chainalysis to explore the full scale of the incident and authorities in both the US and Canada have been informed. "Badger is cooperating fully with external investigations as well as proceeding with its own," it said. DeFi is a collective term for financial products and services that are open, decentralised and accessible to anyone. DeFi products open up financial services to anyone with an internet connection and they are largely owned and maintained by their users. While the attack didn't reveal specific flaws within Blockchain tech itself, it managed to exploit the older "web 2.0" technology that most users need to use to perform transactions, according to reports. (IANS/ MBI)
(Keywords: crypto wallets, BadgerDAO, decentralised finance, Blockchain, 120 million, crypto tokens, Hackers)
A total of 120 top Bollywood and other celebrities are expected to attend the wedding of film stars Katrina Kaif and Vicky Kaushal which is scheduled on December 9 in Rajasthan, said Rajendra Kishan, the District Collector (DC) of Sawai Madhopur district of the state on Friday. The District Collector told mediapersons: "These 120 guests shall follow all COVID-19 protocols and fully vaccinated guests will get entry in the much-hyped celebrity wedding."
Kishan said that the organisers have been asked to strictly follow all Covid-19 protocols. Also, those who are not vaccinated, will not be allowed without the negative RT-PCR test report, he added. "We have been informed by organisers that a total of 120 guests are invited to the wedding and the events will take place between December 7 to December 10," he added.
Earlier at 10.30 a.m., Kishan called a meeting which was attended by administrative, police and forest department officials, hotel and event managers to ensure adequate arrangements for crowd control, smooth regulation of traffic, and law and order situation amid the VIP movement. The wedding venue Fort Barwara, that has been converted into a heritage hotel, is situated in the panchayat samiti Chauth Ka Barwara. The venue is around 22 km away from Sawai Madhopur and is around 174 km from Jaipur. Sawai Madhopur district is famous for the Ranthambore National Tiger Reserve and as per reports, the guests are likely to be taken for a tiger safari. (IANS/ MBI)
(Keywords: Rajasthan, December 9, Vicky Kaushal, Katrina Kaif, film stars, celebrities, Bollywood, Katrina-Vicky)
The National Centre for Biological Sciences (NCBS), which confirmed the first two cases of the Omicron variant in Bengaluru on Thursday, is continuously monitoring the situation in four cities - Bengaluru, Hyderabad, New Delhi, and Pune. The NCBS is a part of a consortium of national laboratories performing genomic surveillance across four city clusters. The consortium was established four months ago with support from The Rockefeller Foundation's Pandemic Prevention Institute, and is led by the Centre for Cellular and Molecular Biology (CCMB) in Hyderabad.
Dr Rakesh Mishra at the CCMB said on Friday that the consortium is continuously monitoring the situation in all the four cities and has upscaled its efforts to sequence as many samples as possible Apart from the CCMB and the NCBS, the consortium includes CSIR-Institute of Genomics and Integrative Biology - IGIB in New Delhi and the Pune Knowledge Cluster, Indian Institute of Science Education and Research (IISER), Pune, and CSIR-National Chemical Laboratory in Pune.
The first case of the Omicron variant was detected in South Africa and reported to the World Health Organization on November 24. | Unsplash
The consortium is focused on upscaling genomic surveillance as part of national efforts led by the INSACOG - Indian SARS-CoV-2 Genomics Consortium - to respond to the Covid-19 pandemic. The consortium intensified its sequencing efforts after the World Health Organisation announced Omicron as a Variant of Concern. Such an intensified effort enabled the Bengaluru team at the NCBS, a member laboratory of INSACOG, in collaboration with Strand Life Sciences and the Bruhat Bengaluru Mahanagara Palike (BBMP), to detect, rapidly sequence and verify the existence of the omicron variant in samples from two Covid-19 infected individuals.
They hope this will aid in a rapid response to contain the spread of variants of concern. Prof Satyajit Mayor from the NCBS conveyed the information to local and national authorities, and the Indian government released a statement on December 2, all within four days of receiving the samples. Both SARS-CoV-2 genomes have also been uploaded to the global repository for SARS-CoV-2 sequences, GISAID, so that they can be publicly available to the scientific community, the NCBS said. (IANS/ MBI)
(Keywords: Hyderabad, New Delhi, Pune, Bengaluru, The National Centre for Biological Sciences, Situation, NCBS, Omicron)