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Is press release distribution still good for SEO? This is a common topic on PR websites, forums, and blogs.
Back in the days, releases are the cream of the crop when it comes to search engine optimization (SEO). And how about today? Is it still relevant?
The History of Press Release & SEO:
Let’s investigate and look back on the history of a release.
Earlier, releases used to be a way to announce anything about business. From the grand opening of a business, launching a new book, or achieving a company milestone.
Releases were sent to several media outlets in the hope that a journalist will have the interest to write it. It then gave birth to press release service distribution that syndicate news to tens of thousands of outlets, sites, and locations.
It was the beginning of information overload. Brands began writing about anything that is not even newsworthy at all. The key is to distribute releases as many as possible.
They believed that many releases are good for SEO. Brands thought that when they issue a release it earns them a link that is good for SEO.
Brands began fooling the search engines by manipulating the links. However, it was not so long when Google discovered it. It penalized sites that abuse the use of releases to earn backlinks.
Today, each time a company issue a release, the link should have a “no follow” attribute. It signals Google that the links will not be counted for SEO.
Are Press Release Still Relevant for SEO?
Yes and no. No, because it offers no direct SEO value anymore since Google changed its algorithm.
Yes, it provides an indirect way to boost your SEO. When a major media outlet writes about you, it’s beneficial for your SEO.
But how? It’s the power of backlinks. Each time a news site writes your story, you’ll earn backlinks which gives you more power on the SERPs. It can place you on top of the SERPs.
The more sites publish your story, the better for your SEO. If you receive links from reputable and authority sites, the better.
All the natural links are good. Google will reward you instead of penalizing you.
Google’s New Guideline for Releases:
The guidelines restrict link building through releases. Google penalizes sites that produce releases that violate the rules.
Those sites use releases as a search engine ranking tool. Since a number of newswires broke this rule before, Google has become firm about it.
- Releases can still include links to attract site traffic.
- Releases must be detailed, informative, and analytical. It must consist of key information about your product or service.
- Include a relevant and appealing image in the content.
- Be aware of the rules in linking.
Include a keyword in your anchor text to signal Google and other search engines how to classify your that page on your site, and to give hints to the readers on what they are about to read on the page you are linking to.
Different press release directories have different rules on how many links you can include in a release. However, links must not exceed three. Otherwise, your content will look spammy.
Link to other pages on your site and not the homepage. Doing this helps drive traffic to particular pages and build their search engine rankings.
- Do not use repetitive keywords because it is considered spam.
- Make the release as interesting as possible to attract the media. When they think that it is relevant to their readers, they will write it on their publication and link it to you.
- Write a catchy and strong headline.
- Use social media to boost the distribution of release.
- Use visual content like the use of video and infographics.
- Links should have a “no follow” attribute.
How to optimize a Press Release
Instead of focusing that releases are still good for SEO, why not concentrate on enhancing your site, products and services, and business? Issue releases that are crafted intelligently to catch the media’s attention.
- Search for the keyword before you start writing content.
You need to use keywords or search terms that your audience or customers are actually using to search for your products or services. Never guess or estimate that those keywords are what they are using.
There are several online keyword search tools available. List them up and use them in your release. There are free keyword research tools that you can use, such as Google Trends, Google Correlate, Keyword Shitter, AdWord & SEO Keyword Permutation Generator, Answer the Public, Google search Console, and more. Use keywords with high search volume and low search competition.
Use specific keywords and long-tail keywords. Your content should remain valuable for the readers and the search engines will automatically place it on the right ranking.
- Position the keywords at the top.
One important thing about optimizing a release is the right position of keywords. Include the keywords at the top, such as the headline, subheading, and the first paragraph in order to boost the chance of ranking on top of the search engine result pages.
Use the primary keyword target in the anchor text of the first link. Hyperlink on keywords than catchphrases like “click here,” “learn more,” or “more information.”
The key is to never abuse the use of keywords. It sounds and looks awkward if it’s stuffed in a content. Keyword stuffing is a violation that can get you penalized by Google.
- Write release naturally.
One common mistake among writers and marketers is writing a release for the sake of SEO. Focusing alone on this matter will make your content look boring, poorly-written and spammy.
Don’t be conscious about making your content optimized. Instead, write newsworthy and relevant releases all the time. Wait until something interesting and newsworthy comes along.
- Offer an interesting and unique angle of the story.
As mentioned, for your release to rank on the SERPs, you need to think of a unique and fresh angle of the story. This will encourage the media to write your story and link it back to you. You’ll earn backlinks which will naturally place you on the top rankings.
Focus on writing interesting topics. Write like you are just talking to your friends and not a robot. Don’t forget to make it informative and insightful.
- Use anchor text backlinks.
It helps to attract traffic from the release to your site.
- Include visuals.
Depending on the press release distribution site, make use of images, videos, infographics and other visual elements in your release. Including them on the content helps drive engagement. It also encourages readers to want more and visit your site, which helps boost more traffic.
There are also advisable in many ways. Multimedia like image or video breaks a heavy text article. It makes the content breathe a little and not tiring to read.
If you don’t include these elements, chances are people will get tired of your release. They will read one or two lines and leave.
Aside from that, these visual elements increase reads and shares. Google rewards sites that have more engagement by placing it on top of the SERPs.
- Use newswires.
Use press release distribution platforms to distribute your content across various channels and locations. With more exposure, your content can have a better engagement that is good for your SEO. But make sure that they are using the “no follow” attribute on the link.
If you have a lot of releases in the past, you should consider removing or disavowing old links. They may be used in the wrong way for link-building and may still affect your SEO standing.
The best way is to remove those links from the internet or take those releases down. You may also use Google’s disavow tool to avoid the old links from harming your site.
Focus on writing releases that matter. When you write, think of an interesting angle that will drive readers in. Don’t write it for the sake of submitting it because you have a monthly quota.
Don’t use many distribution sites even they are irrelevant for you. Use only a few but meaningful and trusted press release sites. There are sites that are suited for your target audience, location, and geographic.
Distributing releases is still a useful tool to connect to the media and influencers. It is still a perfect method to encourage them to write your story.
Releases are still effective to drive awareness. However, it must not be used in the link-building strategy.
Distributing releases are still good if done the right way. Releases can still earn you media coverage and high ranking on the SERPs. But don’t forget to always produce newsworthy and relevant content that will drive the audience to read it.
In summary, releases offer an indirect SEO value. If you make it valuable, unique, and attention-grabbing, then a journalist, a columnist, a blogger, a media outlet, or a newspaper is going to write it. When they picked up your story, you get the buzz, mention, citation, link, referral traffic, and more.
With proper distribution, you gain a number of SEO benefits: natural links from external sources, referral traffic, brand recognition or brand awareness, and brand visibility.
By Prerana Agarwal Saxena
In all the wedding excitement, it's easy to overlook the impact a wedding has on the environment. While everyone is making their big fat Indian wedding dreams come true, they are also adding their carbon footprint and undue energy consumption. Modern couples are now looking for ways to have a wedding with a sustainably conscious mindset. It's become about incorporating less waste, locally sourced and seasonal food, natural materials over the use of plastic. Mindful wedding planning and decor includes the use of recycled paper and goods along with eco-friendly venue needs. Check out this quick guide to achieve a sustainably conscious wedding without compromising on luxury:
Choose locally sourced material to uplift artisans
Sustainable can be luxurious too, incorporate some native flavour into the decor and theme. With the use of locally sourced materials and local artisans coming into play, the wedding instantly becomes sustainable. Include the work of local vendors ensure minimal packaging requirements, thus saving on unnecessary plastic and lamination. It also decreases the need for transporting elements from other cities and hence lowers the carbon footprint. For instance, at one of our weddings, we made use of sand art for a setup in Jodhpur. This helped promote local work while also being environmentally friendly with zero wastage of other materials. In another instance from Rajasthan, the traditional glass-blown technique was used to build decor items while giving a cultural touch to the destination wedding.
Sustainable can be luxurious too, incorporate some native flavour into the decor and theme. | Photo by Jason Coudriet on Unsplash
Say yes to recycling
One should be mindful and avoid the use of plastic and other non-recyclable materials in decor wherever possible. It can be a small step such as making a conscious switch from plastic water bottles to copper jugs or glass bottles. Also use artificial floral decor thus minimising the wastage produced from real flowers. This recyclable decor is then donated to various NGOs, further ensuring sustainable use of resources. Such steps, however small they might be, keep the environment free from the release of any additional carbon footprint.
One should be mindful and avoid the use of plastic and other non-recyclable materials in decor wherever possible. | Photo by Ravin Rau on Unsplash
Go for zero-waste wedding decor
Make use of fabric as it enhances the elegance of the wedding while being sustainable. Include vibrant colours apt to the theme of the wedding and bring in bright sprightliness with breathable fabrics. Ensure to include LED lights for lighting. They can be incorporated as string lights or be used on passageways with innovative decor items. They also help conserve energy and bring in soulful energy for nighttime decor. Choose virtual invitations, keeping up with the digital times. Make a conscious choice of plated dinner menus rather than a buffet as they allow less wastage of food and ensure enough food for guests in attendance.
LEDs can be incorporated as string lights or be used on passageways with innovative decor items. | Photo by Annie Spratt on Unsplash
Include Sustainable Gifting
Gift sustainable wedding favours -- gifts that grow. Offering a plant or a succulent, is a great idea. One can also gift recycled organic fabrics and cutlery or zero-waste kitchen and bathroom essentials to use in their homes as some distinct gifting options.
Gift sustainable wedding favours -- gifts that grow. | Photo by Kira auf der Heide on Unsplash
Acting in the best interest of the environment and the society, Theme Weavers Designs has started a social cause, Weaving Hope, where a part of their earnings along with food and decor are donated to social communities. Royal Rendezvous, is an event started by us to put India on the Global Map, inviting international wedding planners to India to experience the rich culture and heritage, also employing and displaying the work of local artisans to this international audience.
By applying the values of sustainability, you can reduce the energy consumed and the resources used as much as possible. Go ahead and have a luxurious zero-waste wedding and navigate into the world of green living! (IANS/ MBI)
Keywords: Luxurious , Gift, sustainable, wedding favours, gifts that grow. Gifting, recycling, locally sourced, material. zero-waste
The Tamil Nadu health department has administered 16,43,879 lakh doses of vaccine in the second mega vaccination camp organised by it. The state public health department in a statement on Sunday said that this has taken the total vaccination to one crore since the beginning of September till date. The vaccination was administered from 7 a.m. till 7 p.m. and the compiled data was made available late at night.
The health department officials also said that as the state has almost exhausted its quota of vaccines, there would not be any vaccines on Monday. Regular vaccination will resume after the vaccine supplies arrive from New Delhi, officials said. The state health department had expected to vaccinate 15 lakh people on Sunday in 18,824 centres spread across primary health centres, anganwadis, noon meal centres, government hospitals, schools and some auditoriums.
The health department officials also said that as the state has almost exhausted its quota of vaccines, there would not be any vaccines on Monday. | Photo by Mat Napo on Unsplash
Of the 16,43,879 people who were inoculated, a total of 10,85,097 received their first dose and 5,58,782 their second dose of vaccine, the statement said, A total of 9,66,568 people in the age group of 18-44 were vaccinated on Sunday and vaccines were administered on 5,02,578 people aged between 45- 59 in the mega vaccine camps.
State health minister Ma Subramanian, who inaugurated the vaccination at Pollachi, also visited the centres in six districts -- Coimbatore, Erode, Namakkal, Tiruppur, Dharmapuri and Salem. The state government, according to the health minister, is to receive the next allotment of vaccines on September 21. Minister while speaking to IANS said, "We will be receiving the next allotment of vaccines on September 21 itself and we will resume vaccinations immediately. The state has already touched one crore vaccine-mark in the month of September till date." (IANS/MBI)
Keywords: COVID, vaccine, vaccination camp, Tamil Nadu, India, vaccinated, mega camp
Festivals are just around the corner and while you brainstorm about OOTDs (outfit of the day), don't forget the right makeup. Hanisha Kapoor, COO, ArchiesBeauty.com shares makeup trends experimented by these Bollywood divas throughout 2021 for inspiration. While some stuck to the classics, others mixed it up... take a look:
The Classic Red Lip
We don't see a future where classic red lips go out of fashion. The right way to achieve this celebrity look is to focus on accentuating your lips and keeping the rest of the face minimal. Give your lips a good scrub to plump them, moisturize and follow it up with a red lip liner to define the shape of your lips. Now go on with the perfect shade of red and finish your look with a slick of eyeliner, minimal concealer, and foundation.
We don't see a future where classic red lips go out of fashion. | Photo by Ina Garbé on Unsplash
No Makeup Look
Deepika Padukon is the perfect example of a no-makeup look. This natural beauty does a wonderful job of achieving the minimal soft look by softly cover any dark spots or blemishes and highlighting features she's most proud of. To achieve this start with concealer and use small dots to brighten your darker areas like under eye, corner of the nose or upper lip, and any visible spots, and set it up with loose powder. Apply a soft pink lipstick, light blush, and mascara.
Deepika Padukon is the perfect example of a no-makeup look | Wikimedia Commons
This look shouts pink. When it comes to rosy looks, Janhavi Kapoor does a phenomenal job. Everyone should try a rosy look once in a while. As we are focusing on only one shade, this look is pretty easy to achieve. Bring out your favourite pink lipstick, favourite pink blush, and a matching shade of eye shadow. Start with the base - concealer, and foundation and set it up with loose powder. Follow it up with eyeshadow, lipstick, and blush. Remember to draw a line by not using any pink mascara, eyeliner, or a bold shade of lipstick, as this is meant to be soft on the eyes.
When it comes to rosy looks, Janhavi Kapoor does a phenomenal job. | Wikimedia Commons
Glass Skin Makeup
The glass skin makeup is inspired by Korean skincare. This look is slightly complex with an equal focus on skin before makeup, so slather on those moisturizing serums and creams to prep your skin first. Start with a highlighting primer, keep your foundation and concealer minimal to avoid looking cakey. Follow it up with soft blush & nude lips and lots and lots of highlighter. Use the highlighter on the main points of your face, like upper cheekbones, the centre of the forehead, the tip of the nose, cupid bone, and chin. If you are feeling a bit extra, don't hesitate to put some on your shoulders and collar bones. This celebrity makeup look makes your skin glow without the need for a spotlight.
The glass skin makeup is inspired by Korean skincare. | Photo by 邱 严 on Unsplash
Pop It Up
Put a zing to your party look with the pop of funky colour. This look is meant to get you in the mood of partying all night. This works with your eye makeup while keeping the rest of the face minimal. Start with the base - concealer, apply a bit extra on your eyelids to make the colour pop. Don't mind going the extra mile and colour blocking your eyes with complementary colours on eyelids and under the eye. Apply nude lipstick and a soft blush to balance your look.
This look is meant to get you in the mood of partying all night. | Pixabay
(Article originally published by N. Lothungbeni Humtsoe) (IANS/ MBI)
Keywords: Celebrity, makeup, Deepika, Jhanavi, Korean, Red Lipstick, Glass Makeup, Pop makeup