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Is Press Release Distribution Still Good for SEO?

If you have a lot of releases in the past, you should consider removing or disavowing old links. They may be used in the wrong way for link-building and may still affect your SEO standing.

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SEO
If you have a lot of releases in the past, you should consider removing or disavowing old links. They may be used in the wrong way for link-building and may still affect your SEO standing. Pixabay

Is press release distribution still good for SEO? This is a common topic on PR websites, forums, and blogs.

 

Back in the days, releases are the cream of the crop when it comes to search engine optimization (SEO). And how about today? Is it still relevant?

 

The History of Press Release & SEO:

 

Let’s investigate and look back on the history of a release.

 

Earlier, releases used to be a way to announce anything about business. From the grand opening of a business, launching a new book, or achieving a company milestone.

 

Releases were sent to several media outlets in the hope that a journalist will have the interest to write it. It then gave birth to press release service distribution that syndicate news to tens of thousands of outlets, sites, and locations.

 

It was the beginning of information overload. Brands began writing about anything that is not even newsworthy at all. The key is to distribute releases as many as possible.

 

They believed that many releases are good for SEO. Brands thought that when they issue a release it earns them a link that is good for SEO.

 

Brands began fooling the search engines by manipulating the links. However, it was not so long when Google discovered it. It penalized sites that abuse the use of releases to earn backlinks.

 

Today, each time a company issue a release, the link should have a “no follow” attribute. It signals Google that the links will not be counted for SEO.

 

Are Press Release Still Relevant for SEO?

SEO
One common mistake among writers and marketers is writing a release for the sake of SEO. Focusing alone on this matter will make your content look boring, poorly-written and spammy. Pixabay

Yes and no. No, because it offers no direct SEO value anymore since Google changed its algorithm.  

 

Yes, it provides an indirect way to boost your SEO. When a major media outlet writes about you, it’s beneficial for your SEO.

 

But how? It’s the power of backlinks. Each time a news site writes your story, you’ll earn backlinks which gives you more power on the SERPs. It can place you on top of the SERPs.

 

The more sites publish your story, the better for your SEO. If you receive links from reputable and authority sites, the better.

 

All the natural links are good. Google will reward you instead of penalizing you.

 

Google’s New Guideline for Releases:

 

The guidelines restrict link building through releases. Google penalizes sites that produce releases that violate the rules.

 

Those sites use releases as a search engine ranking tool. Since a number of newswires broke this rule before, Google has become firm about it.

  1. Releases can still include links to attract site traffic.
  2. Releases must be detailed, informative, and analytical. It must consist of key information about your product or service.
  3. Include a relevant and appealing image in the content.
  4. Be aware of the rules in linking.

 

Include a keyword in your anchor text to signal Google and other search engines how to classify your that page on your site, and to give hints to the readers on what they are about to read on the page you are linking to.

 

Different press release directories have different rules on how many links you can include in a release. However, links must not exceed three. Otherwise, your content will look spammy.

 

Link to other pages on your site and not the homepage. Doing this helps drive traffic to particular pages and build their search engine rankings.

 

  1. Do not use repetitive keywords because it is considered spam.
  2. Make the release as interesting as possible to attract the media. When they think that it is relevant to their readers, they will write it on their publication and link it to you.
  3. Write a catchy and strong headline.
  4. Use social media to boost the distribution of release.
  5. Use visual content like the use of video and infographics.
  6. Links should have a “no follow” attribute.

 

How to optimize a Press Release

 

Instead of focusing that releases are still good for SEO, why not concentrate on enhancing your site, products and services, and business? Issue releases that are crafted intelligently to catch the media’s attention.

 

  • Search for the keyword before you start writing content.

 

You need to use keywords or search terms that your audience or customers are actually using to search for your products or services. Never guess or estimate that those keywords are what they are using.

 

There are several online keyword search tools available. List them up and use them in your release. There are free keyword research tools that you can use, such as Google Trends, Google Correlate, Keyword Shitter, AdWord & SEO Keyword Permutation Generator, Answer the Public, Google search Console, and more. Use keywords with high search volume and low search competition.

 

Use specific keywords and long-tail keywords. Your content should remain valuable for the readers and the search engines will automatically place it on the right ranking.

 

  • Position the keywords at the top.

 

One important thing about optimizing a release is the right position of keywords. Include the keywords at the top, such as the headline, subheading, and the first paragraph in order to boost the chance of ranking on top of the search engine result pages.

 

Use the primary keyword target in the anchor text of the first link. Hyperlink on keywords than catchphrases like “click here,” “learn more,” or “more information.”

 

The key is to never abuse the use of keywords. It sounds and looks awkward if it’s stuffed in a content. Keyword stuffing is a violation that can get you penalized by Google.

 

  • Write release naturally.

 

One common mistake among writers and marketers is writing a release for the sake of SEO. Focusing alone on this matter will make your content look boring, poorly-written and spammy.

SEO
Focus on writing interesting topics. Write like you are just talking to your friends and not a robot. Don’t forget to make it informative and insightful. Pixabay

Don’t be conscious about making your content optimized. Instead, write newsworthy and relevant releases all the time. Wait until something interesting and newsworthy comes along.  

 

  • Offer an interesting and unique angle of the story.

 

As mentioned, for your release to rank on the SERPs, you need to think of a unique and fresh angle of the story. This will encourage the media to write your story and link it back to you. You’ll earn backlinks which will naturally place you on the top rankings.

 

Focus on writing interesting topics. Write like you are just talking to your friends and not a robot. Don’t forget to make it informative and insightful.

 

  • Use anchor text backlinks.

 

It helps to attract traffic from the release to your site.

 

  • Include visuals.

 

Depending on the press release distribution site, make use of images, videos, infographics and other visual elements in your release. Including them on the content helps drive engagement. It also encourages readers to want more and visit your site, which helps boost more traffic.

 

There are also advisable in many ways. Multimedia like image or video breaks a heavy text article. It makes the content breathe a little and not tiring to read.

 

If you don’t include these elements, chances are people will get tired of your release. They will read one or two lines and leave.

 

Aside from that, these visual elements increase reads and shares. Google rewards sites that have more engagement by placing it on top of the SERPs.

 

  • Use newswires.

 

Use press release distribution platforms to distribute your content across various channels and locations. With more exposure, your content can have a better engagement that is good for your SEO. But make sure that they are using the “no follow” attribute on the link.

 

If you have a lot of releases in the past, you should consider removing or disavowing old links. They may be used in the wrong way for link-building and may still affect your SEO standing.

 

The best way is to remove those links from the internet or take those releases down. You may also use Google’s disavow tool to avoid the old links from harming your site.

 

Focus on writing releases that matter. When you write, think of an interesting angle that will drive readers in. Don’t write it for the sake of submitting it because you have a monthly quota.

 

Don’t use many distribution sites even they are irrelevant for you. Use only a few but meaningful and trusted press release sites. There are sites that are suited for your target audience, location, and geographic.

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The best way is to remove those links from the internet or take those releases down. You may also use Google’s disavow tool to avoid the old links from harming your site.
Pixabay

Distributing releases is still a useful tool to connect to the media and influencers. It is still a perfect method to encourage them to write your story.

 

Releases are still effective to drive awareness. However, it must not be used in the link-building strategy.

 

Distributing releases are still good if done the right way. Releases can still earn you media coverage and high ranking on the SERPs. But don’t forget to always produce newsworthy and relevant content that will drive the audience to read it.

Also Read: Novel ECG Method That Can Predict Heart Rhythm Using Ears

In summary, releases offer an indirect SEO value. If you make it valuable, unique, and attention-grabbing, then a journalist, a columnist, a blogger, a media outlet, or a newspaper is going to write it. When they picked up your story, you get the buzz, mention, citation, link, referral traffic, and more.

 

With proper distribution, you gain a number of SEO benefits: natural links from external sources, referral traffic, brand recognition or brand awareness, and brand visibility. 

Next Story

Three of the Most Important SEO Strategies for Your Business’ Website

These are just three Search Engine Optimization strategies you have to implement in order for your site to rapidly rank in SERP

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SEO
Below, you can find three pieces of SEO advice that are crucial if you what to grow your business in Google.

Nowadays, building a digital business means knowing what Search Engine Optimization (SEO) tactics to implement first. Regardless of what people want to buy online, they will first head towards search engines. For this reason, the best strategy in order to boost the traffic and sales of your site is to build it while having both search engines, as well as visitors in the back of your mind.

Today, Search Engine Optimization is the most effective process of directing traffic to your site without paying for ads, and for small businesses, it can be a real opportunity, especially if they are in competition with stronger brands. 32% of users click on the first result in Google`s page, so being there is mandatory for every digital business.

Below, you can find three pieces of SEO advice that are crucial if you what to grow your business in Google:

  1. Monitor all changes. Regardless of the SEO strategy you implement and the changes you decide to make first, the most important thing is to monitor them, in other words, to see what impact they have. Otherwise, you will never know if you took the right decision and if you should focus in the same direction or not. 

On this line, you have to choose a metric in order to monitor traffic, whether it is the number of newsletter subscribers, products bought, Google rankings on certain keywords or the percentage of returning visitors. Another important tip is to implement changes one at a time so you can observe their individual impact on your site. 

One common mistake among writers and marketers is writing a release for the sake of SEO. Focusing alone on this matter will make your content look boring, poorly-written and spammy. Pixabay
  1. Create a clear structure of the site. It doesn’t matter what Search Engine Optimization strategy you use if the structure of your site is not coherent. After all, both humans and search engine spiders appreciate an orderly site. Therefore, when you create the site’s architecture, you have to structure it in categories, subcategories, and internal links (which reinforce the structure).

A clear structure will ensure you a double success: the Google crawlers will easily find all the content on your site and will show it in SERP, while users will have a positive experience on your site. Actually, this is one of the most important criteria which should be taken into consideration during the Search Engine Optimization process. 

  1. Build internal, as well as inbound links. Building internal and inbound links is an ongoing process, which has to be taken care of every day. Any new content on your website has to be immediately linked with the rest of the pages because otherwise, it will become “orphan” and it will be much harder to find both for Google crawlers and users. 

Also Read: US Regulator Identifies New Risk on Grounded Boeing 737 Max

As for inbound links (backlinks), they are a key factor through which Google evaluates sites and ranks them in SERP. Nowadays, quality is ahead of quantity, that`s why is important to create backlinks only on strong and relevant sites for your business (this strategy comes with quality content, of course).

These are just three Search Engine Optimization strategies you have to implement in order for your site to rapidly rank in SERP. Of course, there are other strategies as well, which involve creating quality content, favoring the mobile version over the desktop one, as well as eliminating all elements which make your site load slower (this is another key factor taken into consideration by Google).