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Is Press Release Distribution Still Good for SEO?

If you have a lot of releases in the past, you should consider removing or disavowing old links. They may be used in the wrong way for link-building and may still affect your SEO standing.

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SEO
If you have a lot of releases in the past, you should consider removing or disavowing old links. They may be used in the wrong way for link-building and may still affect your SEO standing. Pixabay

Is press release distribution still good for SEO? This is a common topic on PR websites, forums, and blogs.

 

Back in the days, releases are the cream of the crop when it comes to search engine optimization (SEO). And how about today? Is it still relevant?

 

The History of Press Release & SEO:

 

Let’s investigate and look back on the history of a release.

 

Earlier, releases used to be a way to announce anything about business. From the grand opening of a business, launching a new book, or achieving a company milestone.

 

Releases were sent to several media outlets in the hope that a journalist will have the interest to write it. It then gave birth to press release service distribution that syndicate news to tens of thousands of outlets, sites, and locations.

 

It was the beginning of information overload. Brands began writing about anything that is not even newsworthy at all. The key is to distribute releases as many as possible.

 

They believed that many releases are good for SEO. Brands thought that when they issue a release it earns them a link that is good for SEO.

 

Brands began fooling the search engines by manipulating the links. However, it was not so long when Google discovered it. It penalized sites that abuse the use of releases to earn backlinks.

 

Today, each time a company issue a release, the link should have a “no follow” attribute. It signals Google that the links will not be counted for SEO.

 

Are Press Release Still Relevant for SEO?

SEO
One common mistake among writers and marketers is writing a release for the sake of SEO. Focusing alone on this matter will make your content look boring, poorly-written and spammy. Pixabay

Yes and no. No, because it offers no direct SEO value anymore since Google changed its algorithm.  

 

Yes, it provides an indirect way to boost your SEO. When a major media outlet writes about you, it’s beneficial for your SEO.

 

But how? It’s the power of backlinks. Each time a news site writes your story, you’ll earn backlinks which gives you more power on the SERPs. It can place you on top of the SERPs.

 

The more sites publish your story, the better for your SEO. If you receive links from reputable and authority sites, the better.

 

All the natural links are good. Google will reward you instead of penalizing you.

 

Google’s New Guideline for Releases:

 

The guidelines restrict link building through releases. Google penalizes sites that produce releases that violate the rules.

 

Those sites use releases as a search engine ranking tool. Since a number of newswires broke this rule before, Google has become firm about it.

  1. Releases can still include links to attract site traffic.
  2. Releases must be detailed, informative, and analytical. It must consist of key information about your product or service.
  3. Include a relevant and appealing image in the content.
  4. Be aware of the rules in linking.

 

Include a keyword in your anchor text to signal Google and other search engines how to classify your that page on your site, and to give hints to the readers on what they are about to read on the page you are linking to.

 

Different press release directories have different rules on how many links you can include in a release. However, links must not exceed three. Otherwise, your content will look spammy.

 

Link to other pages on your site and not the homepage. Doing this helps drive traffic to particular pages and build their search engine rankings.

 

  1. Do not use repetitive keywords because it is considered spam.
  2. Make the release as interesting as possible to attract the media. When they think that it is relevant to their readers, they will write it on their publication and link it to you.
  3. Write a catchy and strong headline.
  4. Use social media to boost the distribution of release.
  5. Use visual content like the use of video and infographics.
  6. Links should have a “no follow” attribute.

 

How to optimize a Press Release

 

Instead of focusing that releases are still good for SEO, why not concentrate on enhancing your site, products and services, and business? Issue releases that are crafted intelligently to catch the media’s attention.

 

  • Search for the keyword before you start writing content.

 

You need to use keywords or search terms that your audience or customers are actually using to search for your products or services. Never guess or estimate that those keywords are what they are using.

 

There are several online keyword search tools available. List them up and use them in your release. There are free keyword research tools that you can use, such as Google Trends, Google Correlate, Keyword Shitter, AdWord & SEO Keyword Permutation Generator, Answer the Public, Google search Console, and more. Use keywords with high search volume and low search competition.

 

Use specific keywords and long-tail keywords. Your content should remain valuable for the readers and the search engines will automatically place it on the right ranking.

 

  • Position the keywords at the top.

 

One important thing about optimizing a release is the right position of keywords. Include the keywords at the top, such as the headline, subheading, and the first paragraph in order to boost the chance of ranking on top of the search engine result pages.

 

Use the primary keyword target in the anchor text of the first link. Hyperlink on keywords than catchphrases like “click here,” “learn more,” or “more information.”

 

The key is to never abuse the use of keywords. It sounds and looks awkward if it’s stuffed in a content. Keyword stuffing is a violation that can get you penalized by Google.

 

  • Write release naturally.

 

One common mistake among writers and marketers is writing a release for the sake of SEO. Focusing alone on this matter will make your content look boring, poorly-written and spammy.

SEO
Focus on writing interesting topics. Write like you are just talking to your friends and not a robot. Don’t forget to make it informative and insightful. Pixabay

Don’t be conscious about making your content optimized. Instead, write newsworthy and relevant releases all the time. Wait until something interesting and newsworthy comes along.  

 

  • Offer an interesting and unique angle of the story.

 

As mentioned, for your release to rank on the SERPs, you need to think of a unique and fresh angle of the story. This will encourage the media to write your story and link it back to you. You’ll earn backlinks which will naturally place you on the top rankings.

 

Focus on writing interesting topics. Write like you are just talking to your friends and not a robot. Don’t forget to make it informative and insightful.

 

  • Use anchor text backlinks.

 

It helps to attract traffic from the release to your site.

 

  • Include visuals.

 

Depending on the press release distribution site, make use of images, videos, infographics and other visual elements in your release. Including them on the content helps drive engagement. It also encourages readers to want more and visit your site, which helps boost more traffic.

 

There are also advisable in many ways. Multimedia like image or video breaks a heavy text article. It makes the content breathe a little and not tiring to read.

 

If you don’t include these elements, chances are people will get tired of your release. They will read one or two lines and leave.

 

Aside from that, these visual elements increase reads and shares. Google rewards sites that have more engagement by placing it on top of the SERPs.

 

  • Use newswires.

 

Use press release distribution platforms to distribute your content across various channels and locations. With more exposure, your content can have a better engagement that is good for your SEO. But make sure that they are using the “no follow” attribute on the link.

 

If you have a lot of releases in the past, you should consider removing or disavowing old links. They may be used in the wrong way for link-building and may still affect your SEO standing.

 

The best way is to remove those links from the internet or take those releases down. You may also use Google’s disavow tool to avoid the old links from harming your site.

 

Focus on writing releases that matter. When you write, think of an interesting angle that will drive readers in. Don’t write it for the sake of submitting it because you have a monthly quota.

 

Don’t use many distribution sites even they are irrelevant for you. Use only a few but meaningful and trusted press release sites. There are sites that are suited for your target audience, location, and geographic.

google
The best way is to remove those links from the internet or take those releases down. You may also use Google’s disavow tool to avoid the old links from harming your site.
Pixabay

Distributing releases is still a useful tool to connect to the media and influencers. It is still a perfect method to encourage them to write your story.

 

Releases are still effective to drive awareness. However, it must not be used in the link-building strategy.

 

Distributing releases are still good if done the right way. Releases can still earn you media coverage and high ranking on the SERPs. But don’t forget to always produce newsworthy and relevant content that will drive the audience to read it.

Also Read: Novel ECG Method That Can Predict Heart Rhythm Using Ears

In summary, releases offer an indirect SEO value. If you make it valuable, unique, and attention-grabbing, then a journalist, a columnist, a blogger, a media outlet, or a newspaper is going to write it. When they picked up your story, you get the buzz, mention, citation, link, referral traffic, and more.

 

With proper distribution, you gain a number of SEO benefits: natural links from external sources, referral traffic, brand recognition or brand awareness, and brand visibility. 

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Beginner Course Search Engine Optimization Digital Marketing: Why SEO Is A Worthy Investment

SEO is beneficial for your business since it improves your brand’s online presence

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Digital Marketing is important for the growth of any business.

Before the Internet, small businesses had a difficult time keeping up with large corporations in terms of sales and promotions, and SEO. The latter can allocate massive budgets on TV and billboard advertisements while the former relied mostly on word-of-mouth marketing by their loyal customers as well as quality customer service.

Nowadays, small businesses have leverage with the rise of digital marketing and search engine optimization (SEO). It has become more affordable to promote your products and services online. As a business owner, you can take advantage of this technology by taking classes on Web Marketing123 for Beginners and learning the ropes through several online resources.

If you’re still hesitant, here are some reasons why you should invest in SEO:

  1. It Boosts Organic Traffic

Organic traffic talks about the number of people who visits your website through unpaid search results as opposed to visitors who are directed to your page through paid advertising. SEO improves organic traffic since it increases your search engine ranking which gives it more exposure to potential clients and can result in a higher conversion rate.

Beginner Course Search Engine Optimization Digital Marketing: Why SEO Is A Worthy Investment. Find it out here.

A few pro SEO tips for you to boost organic traffic:

  • Create relevant and current content to attract and keep your target audience engaged
  • Optimize anchor texts and backlinks to connect with brands related to your business
  • Share your posts on social media to reach potential customers on various platforms
  1. It Lends Credibility to Your Company

One of SEO’s goals is to lay a sturdy foundation for your site and make it easily discoverable when your target market searches for relevant keywords online. However, building your customers’ trust for your company does not happen in an instant. It takes time and effort to be able to establish your brand as an expert in your particular industry. That’s why SEO is a worthy investment because it is a valuable tool in helping you achieve that goal.

  1. It Increases Brand Awareness

Unlike large corporations whose brands are already household names, it’s a struggle for small businesses to get their names known by people all over the world. SEO can help with this issue since it utilizes the power of the Internet to reach a global audience. This means that, even if you’re based in the United States, consumers from Europe, Asia, and Africa can enjoy your products and services.

How does SEO increase brand awareness? It does this through:

  • Content Marketing – This marketing involves the production of blog posts, videos, and posts on social media that do not directly promote a brand but builds interest in a business’ products or services. With exceptional content and a carefully planned strategy, you can let people know what your brand can contribute to enhancing their quality of life.
  • Longtail Keywords – SEO gives you an idea about what your target audience searches for. With this, you can craft content that incorporates these keywords so that potential customers will learn about your company through search engine results.
  • Customer Engagement – SEO allows you to interact with your consumers. They can even help promote your brand by sharing your content on their social media profiles.
Hence SEO is a worthy investment.
  1. It Gives You Value for Your Money

SEO is a cost-effective digital marketing tool. This means that you get more bang out of your buck with this tactic compared to other methods. SEO’s return on investment can be likened to that of the stock market where your keywords serve as your stocks and you wait for the value of those stocks to increase over time.

  1. It Provides Great Results in the Long Run

Similar to starting your business, SEO requires time and effort in building up traffic for your website. If you want to achieve remarkable results in three to five years, you better start laying the foundations now. Nonetheless, persevere through the rises and falls of your keywords’ effectiveness. There will be times when your keywords won’t work for your brand but over time these are guaranteed to boost your sales and profits as long as you do the best practices of SEO.

Also Read- 10 Media Outlets From India Selected For YouTube Funding

  1. It Brings New Opportunities for Growth

Several factors affect your search engine rankings. SEO can identify those elements and allow you to enhance them to bring more opportunities for your company’s growth. There are times when people use your keywords, but they aren’t searching for your specific product or service. Having them see your brand on the first page of the results for the phrase they searched is an excellent way of gaining new customers all brought to you by SEO.

Conclusion:

SEO is beneficial for your business since it improves your brand’s online presence. Invest in finding the right people who can help you attract your target audience, engage with them, and convert them into paying customers. Good SEO lets you understand your customers and stay miles ahead of your competitors.