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An Israeli zoo says an endangered primate known as a golden lion tamarin has been born in captivity.

The Jerusalem Biblical Zoo says the monkey was born two weeks ago to mom Bilbi and dad Zohar. The yet unnamed monkey was seen Thursday clinging to its mother’s back.


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Golden lion tamarins are among the rarest animals in the world, according to the World Wildlife Fund. It is listed as endangered according to the International Union for Conservation of Nature.

The Jerusalem zoo says the primate was under threat of extinction in the 1980s when less than 100 were found in its native Brazil. But a breeding program in zoos around the world halted its decline. Today, there are hundreds of golden lion tamarins in the wild and in zoos worldwide. VOA


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Meta-owned WhatsApp on Monday announced an incubator programme in India.

Meta-owned WhatsApp on Monday announced an incubator programme in India that will select 10 organisations and help them build digital solutions to tackle critical health issues.

Called the WhatsApp Incubator Programme (WIP), the initiative aims to facilitate positive and measurable health outcomes at scale by leveraging the WhatsApp Business Platform.

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India has to define its stand and negotiate its international policy keeping in view the nation's best interests of the long run.

By D.C. Pathak

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Digital becomes more popular and companies expand their D2C (direct-to-consumer) connections

Smartphone companies which have strong consumer pull now face most of the reputation issues caused by infringement of their brands in the digital space, according to a new report.

There are three main techniques pertaining to brand infringement —fake gratification, fake presence and fake representation.

According to Faisal Kawoosa, founder and chief analyst, Techarc, as digital becomes mainstream and brands increase their D2C (direct-to-consumer) engagements, they need to proactively police the digital space to hunt for any infringement cases.

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"The first thing brands need to do is to come out of denial mode and create a common synergy between marketing, ecommerce, IT and digital teams," he said in the Brand Reputation Index (BRIX) report.

In fake gratification, scammers infringe any brand's identity by offering fake coupons, rewards, schemes, and discounts. This is the easiest trap for consumers who are searching for best deals when they decide about buying a smartphone of their interest.

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