Thursday, July 9, 2020
Home Business Profits Will Follow If Customer Loyalty Put Forth

Profits Will Follow If Customer Loyalty Put Forth

They must focus more on delivering customer experiences and building loyalty

Advertising professionals are chasing return on investment (ROI) which is a somewhat flawed exercise as they must focus more on delivering customer experiences and building loyalty, a new report said on Wednesday.

On the other hand, said Adobe’s “2019 Digital Trends Advertising in Focus” report, two-thirds (64 per cent) of marketers stated that content and experience management is a top priority — which falls to less than half of advertisers — as they look to build loyalty and lasting customer relationships.

Business, Loyalty, Profits
Your best sales reps have a certain manner of interacting with customers that lead to more sales. Pixabay

“Brands today are required to evoke an emotional connect with their customers while combining it with data-driven marketing in order to tailor experiences that drive value and render a significant competitive advantage,” Sunder Madakshira, Head, Marketing, Adobe India said in a statement.

“Only the businesses who succeed in addressing these evolved requirements of today’s digitally empowered customer across will win in this Customer Experience era,” he added.

For advertising professionals, the biggest priority for almost half of respondents (46 per cent) is to demonstrate Return on Investment (ROI) to the rest of the business.

ALSO READ: New Repair Options For Out-Of-Warranty Apple iPhones

This is followed by better audience targeting and segmentation (42 per cent) and improving channel efficiency (40 per cent).

“Nearly a quarter (23 per cent) stated that the most exciting opportunity for 2019 was data-driven marketing that focuses on the individual first,” said the study.

“Creativity and metrics are connected. We need to focus much more on quality and relevance — those are two key words for me this year,” said Mike Klinkhammer, Director of Advertising Sales EU, eBay. (IANS)

STAY CONNECTED

18,992FansLike
362FollowersFollow
1,783FollowersFollow

Most Popular

Skin Problems During the Summer Time

Summer is for eating mangoes, watermelons, and other nutrient fruit like apricots. The bright sun improves of Vitamin D and lightens our mood as...

WHO Admits COVID-19 can Spread Through Air

Experts at the World Health Organization (WHO) Tuesday acknowledged there is growing evidence the coronavirus can spread through the air and said they are...

‘HotShots’, TikTok-like Short Video App by Ganna

Joining the short-video making app race, music streaming service Gaana on Wednesday launched HotShots - a platform to create and share short viral videos...

Foods that will Help Improve Your Sleep

There is a strong correlation between sleep quality and dietary patterns. High intake of confectionary and noodles was associated with poor sleep quality, whereas...

Here’s How Remdesivir Can Save Lives in Nations with Lower Hospital Capacity

Amid news that the US has bought up virtually the entire global supply of remdesivir, a new study outlines how the drug could save...

Instagram brings TikTok-like Feature to India

With the ban on TikTok creating a huge vacuum for the 15-second videos in the Indian Internet space, Facebook-owned Instagram on Wednesday announced the...

Smartphones not a Barrier to Parenting: Research

Parents may worry that spending time on their smartphones has a negative impact on their relationships with their children, however, a new study found...

Meditation Increases Immunity, says Research

Heartfulness meditation improves immunity against infections and cancer and is an effective adjunct in the treatment of several autoimmune disorders, a study said. In the...

Recent Comments