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How To Protect Your Ad Spend From Irrelevant Traffic

Here are ways to prevent irrelevant traffic for you ad spend

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Digital Marketing
Digital marketing is very cost-effective when it comes to advertisments.

Digital marketing is indeed something to be excited about as it’s instant, relatively easy and when it comes to advertising it’s really cost-effective.  However, many businesses are still struggling to achieve digital marketing and social media success and in the process are spending way too much money on their ads from irrelevant traffic.

Why do some brands have resounding success with their digital marketing ads and others fall flat?

Does this question sound familiar? Do you need to put active plans in place to protect your ad spend from irrelevant traffic?

Unfortunately, your digital marketing campaign can go way over budget and your business can be left no better off for the spend.  The days of creating a digital marketing campaign and then posting it all over the internet only to let it run unchecked are gone.  Nowadays every business spending money on digital ads need to have measures in place to protect their spend in order to get the best results possible.

Set a realistic digital advertising budget

It all starts with setting a realistic digital ad budget that suits your objectives and your budget.  Oftentimes, when business embark for the first time on their digital marketing strategy they’re over optimistic and this can lead to costs skyrocketing.

Start by setting a very realistic ad campaign budget and more importantly, make sure you stick to it before analysing its success or failure.  Only after this are you able to adequately protect your ad spend from irrelevant traffic in the future.

Digital advertising
It all starts with setting a realistic digital ad budget that suits your objectives and your budget. Pixabay

What is cost per click?

Paid advertising on the internet has become a must for business and is no longer a ‘nice-to-have’ element of marketing.  With billions of people active on the world wide web every day, your business is quite a simply destined to fail if you don’t use pay-per-click advertising.

So, what does the ‘cost’ for pay-per-click advertising all boil down to?

Well, it’s quite simple.  Basically, the cost is calculated every time someone clicks on your ad and this is the price you pay to Google for hosting your ad.  Make sure you have a good understanding of how this cost is calculated through Google’s bidding strategy to get the most out of your pay-per-click advertising.

But don’t let its simplicity fool you as costs can very quickly spiral out of control if your pay-per-click advertising isn’t adequately monitored and analysed regularly.

Do you know who is clicking on your ads?

It’s imperative to protect your ad spend from irrelevant traffic as your ad could receive clicks from your competitors, unrelated searches or even bot traffic.  This is absolutely what you don’t want to happen, as this type of scenario can easily send your pay-per-click budget through the roof.

Digital content
Nowadays every business spending money on digital ads need to have measures in place to protect their ad spend. Pixabay

Here are some benefits of taking active measures to protect your ad spend from irrelevant traffic.

  • Get legitimate clicks
  • Increase real engagement
  • Improve interaction with potential customers
  • Convert visitors to customers

Tips on how to reduce your ad spend with Google Ads

Your business will benefit from monitoring and protecting your ad spend – there’s no doubt about it.  But how do you put plans in place to achieve this?

Also Read- Total Mobile Data Traffic Expected To Triple In India By 2025

Let’s take a look at some of these tips to apply to your digital marketing ads and pay-per-click advertising.

  • Low bid keywords – It’s really effective to target keywords that have low bids as these keywords will have a lower cost attached to them.  Certain keywords carry a higher cost as they are associated with an extremely competitive industry.
  • Use long tail keywords – Long tail keywords tend to have a lower search rate and they’re much more effective than single keywords as the search engines can clearly identify them.
  • Negative keywords can be positive – Believe it or not negative keywords can have a really positive affect on the cost of your pay-per-click advertising.  They work by preventing your ads from showing up in irrelevant searches.
  • Quality over quantity – Rather focus on quality of clicks than quantity.  This is a good way to make sure your ad receives clicks from users who are genuinely interested in your product or service.
  • Schedule your ads – This is a great PPC ad feature that shouldn’t be overlooked as displaying your ads around the clock can be a costly affair.

 

Next Story

Logistics Cost More Expensive in India than USA: Expert

Logistics in India is costlier than USA

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Logistics
Logistics cost in India is more expensive than the United States, which needs to be minimised. Pixabay

Logistics cost in India is more expensive than the United States, which needs to be minimised using the country’s railways and waterways, said an expert on Wednesday at the Global Exhibition of Services (GES).

“Logistics in India costs 13 to 14 per cent of the GDP while in the US it is only nine per cent,” said Armes Maini Storage Systems chief executive and Confederation of Indian Industry’s (CII) shipping and logistics committee national member S.A. Mohan.

Mohan said India’s transportation model is skewed, with 60 per cent encompassing road transport, 20 to 25 per cent rail transport and the balance 10 to 15 per cent via waterways.

Appreciating the national logistics policy as a step in the right direction, Mohan highlighted that first and last mile connectivity to micro small and medium enterprises (MSME) should be guaranteed as they operate on a very small budgets.

Bereft of standardisation, too many players lack coordination in Indian logistics, he said at the transport & logistics session titled Emerging Trends in Logistics: The India Opportunity.

GDP logistics
Logistics in India costs 13 to 14 per cent of the GDP while in the US it is only nine per cent. Pixabay

Shivayogi C. Kalasad, managing director, Karnataka State Road Transport Corporation (KSRTC) said technology has the potential to transform logistics and enable savings, incorporating artificial intelligence and big data.

Taking the case of the state road transport corporation, Kalasad said digitisation had greatly helped KSRTC to improve the quality of service.

He said KSRTC has introduced wearable technology to monitor and track the bus drivers and also keep them awake from dozing away.

Kalasad said data driven decision making will play a key role in logistics in the future.

Gateway Rail Freight director and chief executive Sachin Bhanushali said Indian logistics sector is plagued by the major issue of parcel size.

“India is a trucking nation, we operate on small parcel size and lose out on the cost advantage of scale,” said Bhanushali emphasising on the loss of economies of scale benefit.

Many times in India, transporters also have to bear the cost of return haul as well, said Kalasad highlighting the unorganised nature of logistics sector.

Similarly, multiple handlers pilfer and damage consignments, he said.

“These issues could be easily fixed by utilizing the vast rail network in the country more effectively, completing the transport cycle through last mile connectivity and intermodal transportation,” added Bhanushali.

Logistics improvement
Data driven decision making plays a key role in logistics in the future. Pixabay

However, conferring the status of infrastructure on logistics sector mobilised investment, leading to high quality warehousing in the country, said commercial real estate services and investment firm CBRE senior director Karunakaran.

“Over the last three quarters, 70 to 80 million square foot space has been absorbed by the logistic sector and this is not just in major cities but in tier 2 and 3 cities as well,” said Karunakaran.

Also Read- Usage of Unaccounted Cash Still Prevalent in Market: Report

Scheduled from November 26 to 28, GES is aimed at engaging industry and governments to promote greater exchange of trade in services, organised by Ministry of Commerce and Industry, Government of India, Services Export Promotion Council (SEPC) and industry association Confederation of Indian Industry (CII). (IANS)