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India: Qualcomm India Joins MeitY to Bring the Benefits of Its Programme to Start-Ups

Start-ups are catalysts to the new economy, creating unique opportunities across verticals

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Started in 2016, QDIC promotes and supports early stage start-ups, design houses and product companies to invent useful and innovative hardware product designs. PIxabay

Qualcomm India on Thursday said it has signed a bilateral cooperation agreement with the Startup Hub (MSH) under the Ministry of Electronics and Information Technology (MeitY) to bring the benefits of its “Qualcomm Design in India Challenge” (QDIC) programme to start-ups in the country.

Started in 2016, QDIC promotes and supports early stage start-ups, design houses and product companies to invent useful and innovative hardware product designs.

“Start-ups are catalysts to the new economy, creating unique opportunities across verticals. Over the last three years, Qualcomm India has been encouraging and fostering hardware and IoT start-ups through our own Qualcomm Design in India Challenge,” said Rajen Vagadia, Vice President, Qualcomm India Private Limited and President, Qualcomm India and SAARC.

“We are grateful to Meity for giving us this opportunity to share our learnings, domain expertise and best practices with a larger set of start-ups,” Vagadia said in a statement.

India, Qualcomm, MeitY
Qualcomm India on Thursday said it has signed a bilateral cooperation agreement with the Startup Hub (MSH). Pixabay

The programme offers number of benefits from Qualcomm India, including prize money, access to software and hardware design tools and labs, technical support from a dedicated engineering team, access to intellectual property (IP) generation incentive of up to $5,000 and to professional mentorship workshops.

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“The very vision of MSH has been to build a conducive innovation and start-up ecosystem by bringing together various technology innovation stakeholders. The resources offered by Qualcomm India will extend this benefit to larger ecosystem of Indian start-ups,” said Ajay Sawhney, Secretary, Meity. (IANS)

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79% Smartphone Users in India Using Over-the-Top (OTT) Apps

The OTT platforms installed on the devices are in addition to the casual entertainment apps such as YouTube and UGC

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Hotstar is the most-penetrated OTT entertainment app with 49 per cent of smartphone users having it installed on their devices. Pixabay

Seventy-nine per cent smartphone users in India are using over-the-top (OTT) apps for entertainment and as many as four out of five users have at least one OTT entertainment platform on their device, a new report said on Thursday.

Hotstar is the most-penetrated OTT entertainment app with 49 per cent of smartphone users having it installed on their devices.

The OTT platforms installed on the devices are in addition to the casual entertainment apps such as YouTube and UGC (User Generated Content) platforms like TikTok and with such as penetration, OTT entertainment apps have become the ‘most-penetrated’ app category for smartphone users in India after social networking, chatting and e-commerce Apps, revealed the report by market research firm techARC.

“Over the past three years, we have seen a lot of enablement both from the smartphone OEMs as well as operators’ sides. This has facilitated the growth of OTT entertainment services as well as consumption.

Smartphone, Users, India
Seventy-nine per cent smartphone users in India are using over-the-top (OTT) apps for entertainment and as many as four out of five users have at least one OTT entertainment platform on their device. Pixabay

“While 4G has undoubtedly created this category, it has been complemented by the smartphone industry that has innovated to save every micron on the screen for full-screen viewing, backed by a powerful battery and stereophonic sound,” said Faisal Kawoosa, Founder and Chief Analyst, techARC.

One of the main factors for Hotstar’s growth has been its sports content, especially cricket.

Meanwhile, Amazon Prime Video has slightly better penetration than Netflix in India. Prime Video penetration is 15 per cent as compared to 13 per cent of Netflix.

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This is a result of Amazon’s close relationship with some smartphone OEMs where Amazon apps like Amazon Shopping and Amazon Prime Video come pre-loaded in the device. (IANS)