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Quick DIY Facebook Marketing Strategy for SME

Giving customers’ value without wanting anything else in return will put you ahead of the pack. Where possible, try and read each comment that your fans make and reply warmly ASAP signing off with your initials.

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There is a lot be of noise that goes on in Facebook. A lot of business people feel like they need to be shouting at the top of their voices to get users to notice their brand. Pixabay

Facebook has time and again proved to be very beneficial for SME owners. The platform offers much more than just keeping up with your friends and relatives are up to. You can actually use the site to take your business to the desired level. Thousands of businesses are already doing it, and there is no way they are wrong.

When using the social media avenue in the right way, it is possible to get an accurate number of the times your posts are shared through the facebook share app or using other means. Did you know that you do not need to incur expenses to hire a professional to handle Facebook marketing for your small or medium sized company? Look at these quick DIY SME marketing strategies you can use to get ahead on Facebook.

Start Engaging Conversations about your Brand

There is a lot be of noise that goes on in Facebook. A lot of business people feel like they need to be shouting at the top of their voices to get users to notice their brand. This is not the way to go.

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A simple hello to ask how the product is treating them or giving them some inspirational words to brighten their days could go a long way to create long-lasting beneficial relationships. Pixabay

The best way is to come up with content that your target audience will find relevant. This way, people will start talking about the brand even though you did not put up a promotional message in the first place. Just make sure you make use of the targeting options on the site, so that the message is delivered to the right people.

Humanize Your Marketing Efforts

There is a certain magic that happens when you interact with your audience as though you were a personal good friend. Once in a while reach out to your followers without any hidden agenda. A simple hello to ask how the product is treating them or giving them some inspirational words to brighten their days could go a long way to create long-lasting beneficial relationships.

Giving customers’ value without wanting anything else in return will put you ahead of the pack. Where possible, try and read each comment that your fans make and reply warmly ASAP signing off with your initials. They will feel as though they know you and want to stick around for long.

Have a Great Cover and Profile Picture

Think carefully about the picture that you want to use as the profile picture and cover photo as well. This is vital because they will be showing up in news feeds. Most people who visit your page for the first time will first look at the pictures before they go ahead and know what the page is all about.

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Just make sure you make use of the targeting options on the site, so that the message is delivered to the right people. Pixabay

Your clients will also learn to associate your brand with the profile, or cover picture that you use. Make certain that it is an excellent representation of what your company is all about. Only pick pictures that reinforce the brand.

Establish Presence on Facebook’s Maps

Facebook lets you mark the places you have ever visited through Google API. This is especially important if you have a local SME. Every time a client “checks-in” their timeline will show the check-in. It will also show a link to your business Facebook brand page. Note that this will only work if the entity is listed under local place or business category.

You can encourage your customers to do this by adding some points or discounts each time they check in for their visits. If one of your customers has 1, 000 friends on Facebook and most of them are locals, you will have achieved.

Go Big with Visuals

People will process images faster than text. The right images also have the ability to influence your customer’s emotions. Always use stunning images in a fun way, and they will catch the attention of your audience in an instant. Make sure you pick the proper stills, videos, graphs, collages, gifs, comics, or infographics that will represent your content tonally and visually. There are plenty of tools you can use online to get the perfect visual representation.  

Also Read: How Facebook Is Smartly Controlling The Political Ad Transparency In India

Conclusion

There are billions of active users on Facebook every day and as a business person, you cannot afford to ignore it. Take advantage of the popularity of this social media platform to promote your services or products in the proper way and the results could blow your mind.

For more information about how you can grow your business with SEO, visit https://serpbook.com/blog/seo-rank-tracking/

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AI Couldn’t Catch NZ Attack Video Streaming: Facebook

Facebook said it was exploring how AI could help it react faster to this kind of content on a live streamed video

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This photograph taken on May 16, 2018, shows a figurine standing in front of the logo of social network Facebook on a cracked screen of a smartphone in Paris. VOA

Facing flak for failure to block the live broadcast of the New Zealand terrorist attack last week, Facebook on Thursday said that its Artificial Intelligence (AI) tools were not “perfect” to detect the horrific video.

Vowing to improve its technology, the social networking giant, however, ruled out adding a time delay to Facebook Live, similar to the broadcast delay sometimes used by TV stations.

“There are millions of Live broadcasts daily, which means a delay would not help address the problem due to the sheer number of videos,” Guy Rosen, Facebook’s Vice President of Integrity, said in a statement.

“More importantly, given the importance of user reports, adding a delay would only further slow down videos getting reported, reviewed and first responders being alerted to provide help on the ground,” Rosen added.

Strapped with a GoPro camera to his head, the gunman broadcast graphic footage of the New Zealand shooting via Facebook Live for 17 minutes, which was later shared in millions on other social media platforms, including Twitter and YouTube.

Fifty people were killed and dozens injured in the shootings at Al Noor Mosque and the Linwood Avenue Masjid in Christchurch on March 15 after 28-year-old Australian Brenton Tarrant opened indiscriminate firings.

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This photo shows a Facebook app icon on a smartphone in New York. VOA

The circulation of the video on social media platforms attracted widespread criticism from different quarters.

In a letter to CEOs of Facebook, Twitter, YouTube and Microsoft, House Homeland Security Committee Chairman Bennie Thompson asked the technology companies to brief the US Congress on March 27 regarding their response to dissemination of the video on their platforms.

Thompson also warned the technology companies that unless they do better in removing violent content, the Congress could consider policies to bar such content on social media.

Also Read- Finland Probing Nokia Phones Sending Data to China

Facebook on Thursday said it was exploring how AI could help it react faster to this kind of content on a live streamed video.

“AI has made massive progress over the years and in many areas, which has enabled us to proactively detect the vast majority of the content we remove. But it’s not perfect.

“However, this particular video did not trigger our automatic detection systems,” Rosen said, referring to the New Zealand attack video. (IANS)