Facebook has time and again proved to be very beneficial for SME owners. The platform offers much more than just keeping up with your friends and relatives are up to. You can actually use the site to take your business to the desired level. Thousands of businesses are already doing it, and there is no way they are wrong.
When using the social media avenue in the right way, it is possible to get an accurate number of the times your posts are shared through the facebook share app or using other means. Did you know that you do not need to incur expenses to hire a professional to handle Facebook marketing for your small or medium sized company? Look at these quick DIY SME marketing strategies you can use to get ahead on Facebook.
Start Engaging Conversations about your Brand
There is a lot be of noise that goes on in Facebook. A lot of business people feel like they need to be shouting at the top of their voices to get users to notice their brand. This is not the way to go.
The best way is to come up with content that your target audience will find relevant. This way, people will start talking about the brand even though you did not put up a promotional message in the first place. Just make sure you make use of the targeting options on the site, so that the message is delivered to the right people.
Humanize Your Marketing Efforts
There is a certain magic that happens when you interact with your audience as though you were a personal good friend. Once in a while reach out to your followers without any hidden agenda. A simple hello to ask how the product is treating them or giving them some inspirational words to brighten their days could go a long way to create long-lasting beneficial relationships.
Giving customers’ value without wanting anything else in return will put you ahead of the pack. Where possible, try and read each comment that your fans make and reply warmly ASAP signing off with your initials. They will feel as though they know you and want to stick around for long.
Have a Great Cover and Profile Picture
Think carefully about the picture that you want to use as the profile picture and cover photo as well. This is vital because they will be showing up in news feeds. Most people who visit your page for the first time will first look at the pictures before they go ahead and know what the page is all about.
Your clients will also learn to associate your brand with the profile, or cover picture that you use. Make certain that it is an excellent representation of what your company is all about. Only pick pictures that reinforce the brand.
Establish Presence on Facebook’s Maps
Facebook lets you mark the places you have ever visited through Google API. This is especially important if you have a local SME. Every time a client “checks-in” their timeline will show the check-in. It will also show a link to your business Facebook brand page. Note that this will only work if the entity is listed under local place or business category.
You can encourage your customers to do this by adding some points or discounts each time they check in for their visits. If one of your customers has 1, 000 friends on Facebook and most of them are locals, you will have achieved.
Go Big with Visuals
People will process images faster than text. The right images also have the ability to influence your customer’s emotions. Always use stunning images in a fun way, and they will catch the attention of your audience in an instant. Make sure you pick the proper stills, videos, graphs, collages, gifs, comics, or infographics that will represent your content tonally and visually. There are plenty of tools you can use online to get the perfect visual representation.
There are billions of active users on Facebook every day and as a business person, you cannot afford to ignore it. Take advantage of the popularity of this social media platform to promote your services or products in the proper way and the results could blow your mind.
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