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Quick DIY Facebook Marketing Strategy for SME

Giving customers’ value without wanting anything else in return will put you ahead of the pack. Where possible, try and read each comment that your fans make and reply warmly ASAP signing off with your initials.

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There is a lot be of noise that goes on in Facebook. A lot of business people feel like they need to be shouting at the top of their voices to get users to notice their brand. Pixabay

Facebook has time and again proved to be very beneficial for SME owners. The platform offers much more than just keeping up with your friends and relatives are up to. You can actually use the site to take your business to the desired level. Thousands of businesses are already doing it, and there is no way they are wrong.

When using the social media avenue in the right way, it is possible to get an accurate number of the times your posts are shared through the facebook share app or using other means. Did you know that you do not need to incur expenses to hire a professional to handle Facebook marketing for your small or medium sized company? Look at these quick DIY SME marketing strategies you can use to get ahead on Facebook.

Start Engaging Conversations about your Brand

There is a lot be of noise that goes on in Facebook. A lot of business people feel like they need to be shouting at the top of their voices to get users to notice their brand. This is not the way to go.

fashion
A simple hello to ask how the product is treating them or giving them some inspirational words to brighten their days could go a long way to create long-lasting beneficial relationships. Pixabay

The best way is to come up with content that your target audience will find relevant. This way, people will start talking about the brand even though you did not put up a promotional message in the first place. Just make sure you make use of the targeting options on the site, so that the message is delivered to the right people.

Humanize Your Marketing Efforts

There is a certain magic that happens when you interact with your audience as though you were a personal good friend. Once in a while reach out to your followers without any hidden agenda. A simple hello to ask how the product is treating them or giving them some inspirational words to brighten their days could go a long way to create long-lasting beneficial relationships.

Giving customers’ value without wanting anything else in return will put you ahead of the pack. Where possible, try and read each comment that your fans make and reply warmly ASAP signing off with your initials. They will feel as though they know you and want to stick around for long.

Have a Great Cover and Profile Picture

Think carefully about the picture that you want to use as the profile picture and cover photo as well. This is vital because they will be showing up in news feeds. Most people who visit your page for the first time will first look at the pictures before they go ahead and know what the page is all about.

shopping
Just make sure you make use of the targeting options on the site, so that the message is delivered to the right people. Pixabay

Your clients will also learn to associate your brand with the profile, or cover picture that you use. Make certain that it is an excellent representation of what your company is all about. Only pick pictures that reinforce the brand.

Establish Presence on Facebook’s Maps

Facebook lets you mark the places you have ever visited through Google API. This is especially important if you have a local SME. Every time a client “checks-in” their timeline will show the check-in. It will also show a link to your business Facebook brand page. Note that this will only work if the entity is listed under local place or business category.

You can encourage your customers to do this by adding some points or discounts each time they check in for their visits. If one of your customers has 1, 000 friends on Facebook and most of them are locals, you will have achieved.

Go Big with Visuals

People will process images faster than text. The right images also have the ability to influence your customer’s emotions. Always use stunning images in a fun way, and they will catch the attention of your audience in an instant. Make sure you pick the proper stills, videos, graphs, collages, gifs, comics, or infographics that will represent your content tonally and visually. There are plenty of tools you can use online to get the perfect visual representation.  

Also Read: How Facebook Is Smartly Controlling The Political Ad Transparency In India

Conclusion

There are billions of active users on Facebook every day and as a business person, you cannot afford to ignore it. Take advantage of the popularity of this social media platform to promote your services or products in the proper way and the results could blow your mind.

For more information about how you can grow your business with SEO, visit https://serpbook.com/blog/seo-rank-tracking/

Next Story

US Judge Orders Facebook to Disclose Malicious Apps’ Data: Report

The social networking giant found that the apps -- primarily social media management and video streaming apps -- retained access to group member information, like names and profile pictures in connection with group activity, from the Groups API (application programming interface)

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Social Media, Facebook, Authenticity, Posts
The social media application, Facebook is displayed on Apple's App Store, July 30, 2019. VOA

As part of a probe ordered in the wake of the Cambridge Analytica data scandal involving 87 million users, a US judge has ordered Facebook to hand over data of thousands of apps that violated its user privacy.

Facebook admitted last year that it suspended “tens of thousands” of apps for possible privacy violations.

A Massachusetts judge rejected the social networking giant’s attempts to withhold the key details from state investigators, The Washington Post said in a report on Friday.

“We are disappointed that the Massachusetts Attorney General and the Court didn’t fully consider our arguments on well-established law. We are reviewing our options, including appeal,” a Facebook spokesperson Andy Stone was quoted as saying in the report.

Maura Healey, the Democratic Attorney General of Massachusetts, said: “We are pleased that the Court ordered Facebook to tell our office which other app developers may have engaged in conduct like Cambridge Analytica.”

facebook, instant games
FILE – Attendees walk past a Facebook logo during Facebook Inc’s F8 developers conference in San Jose, California, United States. VOA

The state of Massachusetts launched the probe last September after Facebook admitted that it had suspended “tens of thousands” of apps on its platform as a result of its review on privacy practices launched following the scandal involving Cambridge Analytica.

The review, launched in 2018, followed revelations that the political consultancy hijacked personal data on millions of Facebook users and included attorneys, external investigators, data scientists, engineers, policy specialists and others, according to a Facebook statement.

The Cambridge Analytica scandal resulted in a record-breaking, $5 billion fine for Facebook from the US Federal Trade Commission (FTC).

Also Read: I Fall in Love with India Every Time I Return Here: Amazon CEO Jeff Bezos

In November 2019, Facebook revealed that at least 100 app developers may have accessed Facebook users’ data for months, confirming that at least 11 partners “accessed group members’ information in the last 60 days”.

The social networking giant found that the apps — primarily social media management and video streaming apps — retained access to group member information, like names and profile pictures in connection with group activity, from the Groups API (application programming interface). (IANS)