Odisha’s art, culture and heritage will be on display on the exteriors of New Delhi-Bhubaneswar Rajdhani Express.
East Coast Railway (ECoR) and National Aluminium Limited Company (NALCO) on Monday signed an agreement in this regard.
NALCO will sponsor high-quality designs on vinyl wrapping sheets to drape the Rajdhani trains. The ECoR has three sets of train rakes of Rajdhani Express.
The designs have been made such that each coach will have a distinct display. The designs will adorn the exteriors of the train, said an ECoR official.
The designs will promote three themes – dance forms, archaeological monuments and flora and fauna of the state.
“This will go a long way in promoting tourism potential of Odisha and promote traditional Odishan art,” said Ajoy Behera, ECoR principal chief commercial manager.
These designs will be placed between the glass windows of the coach on exterior side. There will be two more strips, one at the top and the other at the bottom, reflecting various designs in traditional Pattachitra form.
Big hotel chains in Rajasthan are helping the local economy grow by providing newer employment avenues to the natives.
These hotels are hiring local people to showcase the colourful heritage of Rajasthan to guests coming from different parts of the world.
Ibis, an Accor brand, recently re-launched its property in Civil Lines, Jaipur, in which locals were engaged in the task to design a vibrant and colourful lobby with traditional Pichwai artwork connecting to the ethic charm of the Pink city.
The property also showcases a quirky auto and bike parked outside the lobby which comes in different shades of pink connecting with the theme of the pink City. Again, in this perspective, the local students’ views were taken into account to make the pretty decor of the auto and bike, said Saumitra Chaturvedi, General Manager, Ibis Jaipur Civil Lines.
Further, the hotel had hired a local band, Marudhar, during the relaunch of the property, which has got six local members who shot to fame after displaying their talent in ‘India’s Got Talent’.
Chaturvedi said, “It gives me immense pleasure to showcase the revamped Ibis property in Jaipur which has been designed after seeking services of local artists. We look forward to serving the best blend of local and global in terms of food, delicacies and experiences, he added.
The other property pushing local economy to new heights is Alila Fort Bishangarh where locals are engaged in diverse tasks including garden landscaping, housekeeping, driving and even the kitchen for dishes, said Binny Sebastian, General Manager, Alila Fort Bishangarh’s heritage hotel, some 50 km from Jaipur.
As our property is situated on the outskirts, the surrounding villages had people engaged in farming and hence we are training them in diverse tasks to ensure they have a decent source of earning. Now, the villages look changed as there are many shops and businesses coming around, he adds.
These guests are also taken around for a barber shop where they love to get a hair massage done which is called as Champi in local language. Villagers are getting a decent price for it. We have a chai shop where guests are taken and they pay villagers a decent sum for a tea.
Then comes as zero mile cuisine system we have introduced recently where food produced within the vicinity of one mile is being served to guests. This again boosts local economy, Sebastian says.
This Diwali, we gifted paper bag made from newspapers with an earthen pot having tulsi plant grown in our garden. Again local services were taken to make bags and pots, he adds.
“Our association with locals is quite strong. Our guests also visit the artisans’ houses and sip tea there while watching them make pottery and weave carpet. In this way, we ensure that locals get a decent livelihood,” Sebastian added.
“We have started getting regular income since this property came up a year back. We have been showing our art to the guests here which gives us satisfaction as well as an income,” said Nizamuddin, a bangle maker engaged in Alila Fort, Bishangarh. (IANS)