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Ranbir Kapoor: Have To Change Notion of Masculinity

Ranbir Kapoor asks all to change what it means to be a man

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Ranbir kapoor
Ranbir Kapoor is a huge football fan.

Actor Ranbir Kapoor has said the notion of masculinity has to be changed to empower women.

Ranbir said this on Thursday while interacting with the media along with Deepika Padukone, Shabana Azmi, and Manish Malhotra.

Ranbir and Deepika walked the ramp for designer Manish Malhotra, in an event organised by Shabana Azmi’s Mijwan Welfare Society.

On asking his idea of empowering the women of the country and securing equal rights for them, Ranbir said: “I think firstly, we have to change the notion of masculinity.”

“I think the idea which we have in our mind about masculinity… if we could change the feeling of entitlement then that’s the big thing,” he said.

Ranbir Kapoor and Deepika Padukone walked the ramp together at Mijwan 2018.
Ranbir Kapoor and Deepika Padukone walked the ramp together at Mijwan 2018.

“Once we do that, we should provide a platform to encourage citizen of our country, especially to girls and the women. It will then be a great start and I think Mijwan Welfare Society is just about that,” Ranbir added.

Speaking on his experience of walking the ramp with his co-actor and ex-girlfriend Deepika Padukone after so long, Ranbir said: “I think the biggest thing is we have come together to walk for Mijwan Welfare Society. That is the bigger picture here so it’s always wonderful to walk for Manish with Deepika and for Shabana aunty and everybody concerned with Mijwan Welfare Society.”

Also Read: Alia Bhatt-Ranbir Kapoor Starrer ‘Brahmastra’ to be Released in 2019 is a 100 Crore Movie

When Deepika was asked regarding her experience of walking the ramp with Ranbir, she said: “It’s very exciting. This is for the first time I am walking the ramp for the Mijwan fashion show. I started off my career as a model. I walked the ramp many times but this was special. It felt genuine, real and connected.”

“I feel everyone behind the scenes has worked really hard in doing what they do. Not just putting the show together but you can see the work, effort, and craftsmanship,” said Deepika.

Have to change notion of masculinity: Ranbir Kapoor
Have to change notion of masculinity: Ranbir Kapoor

 

The “Padmaavat” actress also said it gives her real joy to see the Mijwan group doing so much to empower women and children.

“I think most importantly, the fact that they have empowered so many women and children give me so much joy and it’s inspiring to see the work they do,” added Deepika.

Ranbir will be seen next in the biopic of actor Sanjay Dutt titled “Sanju”, directed by Raj Kumar Hirani, and in “Brahmastra” which is directed by Ayan Mukherji.  IANS

Next Story

How Masculinity is Used as Currency to Buy Sperm Donor’s Time

Sperm banks are able to procure sperm for free as long as they sell it as a way to affirm the masculinity of donors

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To overcome regulatory constraints and increase donor numbers, sperm banks in the UK and Australia began to market the act of donating sperm as a confirmation of masculinity. Pixabay

Sperm banks often use images and phrases associated with masculinity to procure sperm for free, new research has found.

“It’s interesting that sperm banks are able to procure sperm for free as long as they sell it as a way to affirm the masculinity of donors, especially in today’s context when the notion of masculinity is constantly challenged,” said study lead author Laetitia Mimoun, Professor at the University of London.

Globally, the sperm donation industry is valued at over $3.5 billion.

After analysing marketing strategies of sperm banks in the UK and Australia, the research team found they relied on masculine archetypes to create value for a commodity they couldn’t buy legally.

Masculinity, Currency, Sperm Donors'
Sperm banks often use images and phrases associated with masculinity to procure sperm for free. Flickr

“This is to say if you give your sperm you are a real man and you are better than all the other men who cannot do so for whatever reason,” Mimoun said.

To overcome regulatory constraints and increase donor numbers, sperm banks in the UK and Australia began to market the act of donating sperm as a confirmation of masculinity. This strategy relied on two archetypes of masculinity — the ‘soldier’ serving their country and the ‘everyday hero’ saving a damsel in distress, said Mimoun.

The researchers found campaigns employing the everyday hero archetype sometimes used hyper-sexualised or romanticised images of men to intensify their appeal.

Examples of this are found in campaign posters showing athletically built men in swimming trunks or underpants, but also in videos depicting men cooking barbecues or handing out roses to women.

Also Read- Bengaluru Doctor Hema Divakar gets Global Asian Award

The use of these marketing strategies had significant impacts on the sperm donation industries in both the UK and Australia, Mimoun said.

The study was published in the journal Marketing Theory. (IANS)