Actor Ranveer Singh has been roped in to endorse menswear fashion brand Siyarams, which has a legacy of 40 years.
The association of Siyaram Silk Mills Limited and Ranveer Singh, known for his edgy sense of style, comes at a time when the brand is growing rapidly and evolving to make its presence felt in the textile industry.
Ranveer Singh said in a statement: “I’ve grown up watching the Siyaram’s ads so to have been chosen as the ambassador of the brand is quite nostalgic moment for me… I’m really excited that I am a part of the Siyaram family. I have always envisioned it as a brand that inspires people.”
The actor said the brand’s fabrics are “innovative, have unique designs and high quality which enable an exceptional fit”.
With the success of his two projects “Padmaavat” and “Simmba”, Ranveer Singh has delivered Rs 500 crore nett box office in India within a single year. The actor says he wants to stay away from letting this get to his head, and that he is focussed towards becoming the “best entertainer”.
On his success, Ranveer Singh said in a statement to IANS: “I’m uncomfortable in these scenarios, in these discussions, people discuss money and I start scratching my head. I feel I should protect myself now more than ever before from these sorts of things. I find myself receding because I don’t know where this will take me, whether it will colour my thinking because I have been a certain way.
“So far it has worked for me, and I hope to continue as the same kind of artiste and very committed to protecting that integrity that I have towards my art, craft, and I don’t want to start with making choices that I have to do with anything other than honesty, that will be the death of me.”
He knows the number game and what it means.
But Ranveer said: “I also want to stay away this getting into my head. I want to protect the sanctity of my craft and my love for cinema. I have followed a certain ethos that has brought me to this position and I don’t want to change that and don’t want to get into making choices thinking when we do that film, it seems like a Rs 300 cr prospect.
“It is not about the numbers for me, it is basically to entertain people, to entertain as many as i can and as much as possible. I keep that purpose of life, i’m an entertainer and I want to be the best entertainer. It’s a single point agenda for me and a personal ambition,” he added.
The actor, who married actress Deepika Padukone last year, will next be seen as a street rapper in “Gully Boy”, the trailer of which has already set the bar of expectations high from Ranveer Singh. (IANS)