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Imbibe Good Reading Habit Among Kids

The 16th national reading report of China, released in April, found that 26.2 per cent of young Chinese under 18 listened to audiobooks in 2018

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Reading Habit, Kids
Experts in China's publication industry have called on the sector to provide more products via new media. Pixabay

Experts in China’s publication industry have called on the sector to provide more products via new media and new channels to foster good reading habits among children.

The 16th national reading report of China, released in April, found that 26.2 per cent of young Chinese under 18 listened to audiobooks in 2018, marking a new growth point, Xinhua news agency reported.

Authors in the new media era need to carefully think about how to better use the new communication forms and channels to nurture children with good stories they need, said Ge Bing, a well-known Chinese children’s literature writer.

Wang Weijun, a researcher of adolescent behaviour with the Central China Normal University, called on the publication industry to adapt to new changes in internet era and provide more products in various forms, both offline and online, for the country’s young people.

Reading Habit, Kids
The report also found that while more young people tend to read on digital devices or via the internet, fewer read paper books. Pixabay

The report also found that while more young people tend to read on digital devices or via the internet, fewer read paper books.

About 80.4 per cent of Chinese minors read books last year, 4.4 percentage points lower than in 2017, according to the report.

“Even in a time when digital reading prevails, reading paper books still has an irreplaceable role in cultivating children’s good reading habits and concentration capability,” said Xu Shengguo, leader of the survey team for the report.

In addition to the use of multimedia means, Wang stressed the importance of proper guidance from parents in shaping child reading habits and behaviour.

Also Read- Cold-Parenting Associated with Premature Ageing in Offspring

According to the report, in about 70 per cent of Chinese families, parents accompany their children in reading. (IANS)

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Facebook’s Push to Become China’s WeChat May Kill it

As people become increasingly aware of social media’s harm, social media will lose its lustre

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FILE - The Facebook logo is seen on a shop window in Malaga, Spain, June 4, 2018. (VOA)

Facebook which accounts for 75 per cent of global ad spend that is likely to hit $110 billion by 2020 is nowhere near an immediate demise and government regulations would only strengthen the social networking giant in the short term, a new Forrester research has forecast.

However, Facebook’s push to become China’s WeChat — more than a messaging app and is full of capabilities to make life easier for its one billion users — would be its undoing.

Facebook‘s no-good-very-bad 2018 may have meant an overworked PR team but the social media behemoth is doing just fine.

It continues to report steady user and revenue growth: a 9 per cent year over year increase in users in Q4 2018 and a 30 per cent increase in revenue in the same time-frame.

“The three parties that could impact Facebook the most — users, brands and regulators — will move too slowly for it to feel any instant impact,” said Jessica Liu, Senior Analyst, Forrester.

The coming years won’t be easier, but the social media behemoth won’t suddenly collapse either, as many predict.

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FILE – The logo for Facebook appears on screens at the Nasdaq MarketSite, in New York’s Times Square, March 29, 2018. VOA

“But while Facebook’s short-term outlook might be fine, its long-term outlook is bleak,” Liu added

Despite constant negative news last year, Facebook continued to report strong quarter-

over-quarter user and revenue growth. Brands that mishandle their own users’ data and fail to inform them typically falter.

While these users and advertisers could affect change at the social media giant immediately, they won’t, thus allowing it to continue to defy the odds.

“Enacting and enforcing regulation takes so long that Facebook will be able to shore up its assets and unique advantages in the short term and eliminate any vulnerabilities before serious user, advertiser, or regulatory changes materialize,” Liu emphasised.

The social networking giant with over two billion users globally, is facing regulatory challenges as the Cambridge Analytica scandal has exposed its lapses of data privacy and security.

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FILE – A man poses for a photo in front of a computer showing Facebook ad preferences in San Francisco, California, March 26, 2018. VOA

The downfall for Facebook, said Liu, would come with its desire to build an all-inclusive social media experience, as its CEO mark Zuckerberg is planning to merge all apps like Messenger, WhatsApp and Instagram into one.

“Facebook’s hope to recreate WeChat, China’s largest messaging app turned all-in-one portal

to the Internet, presents long-term challenges,” Liu added.

WeChat primarily operates in a single country’s political and regulatory environment.

Also Read: South Korean Tech Giant Samsung Launches 2 New Tablets in India

“Facebook will need to tack on products and services to fulfill its one-app vision while global regulators threaten antitrust. It will also grapple with protecting user privacy globally while appeasing advertiser appetite for hypertargeting,” Liu noted.

As people become increasingly aware of social media’s harm, social media will lose its lustre.

“History has taught us that existing apps max out and then decline as users tire of the services or the company (like AOL, MySpace, Friendster). The Facebook app is already experiencing this; Instagram and WhatsApp will follow in a natural peak and then eventually decelerate, too,” Liu commented. (IANS)