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Realme Aims to Become Top Online Smartphone Player in India During Festive Quarter

According to the firm, it is also investing in offers worth Rs 300 crore for its prospective buyers in the upcoming festive seaon

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Realme, Online, Smartphone
Surface-mount technology or SMT is a method for producing electronic circuits wherein the components are mounted or placed directly onto the surface of printed circuit boards (PCBs). Pixabay

Armed with a quad camera-system smartphone in every price segment along with an investment worth Rs 300 crore for its surface-mount technology (SMT) lines, Chinese handset maker Realme aims to become the top online smartphone player in India during the festive quarter, the company’s India CEO said on Friday.

“We have just invested Rs 300 crore towards eight new SMT lines this quarter for Diwali season to make sure that this festive season people keep getting unprecedented supply of stocks,” Madhav Sheth, Chief Executive Officer, Realme India, told IANS.

Surface-mount technology or SMT is a method for producing electronic circuits wherein the components are mounted or placed directly onto the surface of printed circuit boards (PCBs).

According to the firm, it is also investing in offers worth Rs 300 crore for its prospective buyers in the upcoming festive seaon.

Realme, Online, Smartphone
Armed with a quad camera-system smartphone in every price segment along with an investment worth Rs 300 crore for its surface-mount technology (SMT) lines, Chinese handset maker Realme aims. Pixabay

“We are also the only brand offering quad-cam phones under Rs 20,000 in India,” noted Sheth.

Realme currently shares a facility with its parent company OPPO in Greater Noida and will continue to share the same facility for manufacturing its upcoming portfolio of handsets.

“With the new SMT lines, our current manufacturing capacity which is 1-1.2 million devices a month will more than triple to 3-3.5 million,” Sheth told IANS.

Almost two-third of the online sales during this festive season is likely to be driven by Realme and Xiaomi, according to Tarun Pathak, Associate Director, Counterpoint Research.

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“They have a good momentum which is likely to continue. Last year’s festive season was a record quarter for India. This year too, we’re anticipating that the online channel would do well in the festive season. Brands that are doing well online like Realme would drive the online festive sales,” Pathak told IANS.

The Shenzhen headquartered handset maker became the second-largest player in the online segment, driven by a strong online push and good performance of its affordable series — Realme C2, Realme 3, and Realme 3 Pro, according to Counterpoint Research’s Q2 report.

“They are covering the price tiers fast… The online segment is growing so I think they are at the right place at the right time,” noted Pathak.

The handset maker currently has a retail presence in cities including Mumbai, Hyderabad, Surat, Ludhiana and Chandigarh, and is also expanding footprint to meet the growing demands of customers.

Realme, Online, Smartphone
We have just invested Rs 300 crore towards eight new SMT lines this quarter for Diwali season to make sure that this festive season people keep getting unprecedented supply of stocks. Pixabay

The company launched its first smartphone with 64MP camera — the Realme XT — in India last week.

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The phone comes in three storage variants — 4GB+64GB, 6GB+64GB, and 8GB+128GB — priced at Rs 15,999, Rs 16,999 and Rs 18,999, respectively. (IANS)

Next Story

Smartphone Cameras Picture Perfect or Just a Gimmick? : Megapixel War

According to industry experts, it is an attempt by the brands to differentiate themselves from competition and remain at the top of the consumers' mindshare.

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Smartphone
Chinese Smartphone makers have sounded the bugle for a megapixel war and the users are in for some sweet deals as camera sensors grow in specifications at affordable price points. Pixabay

In 2012, Nokia, which was at the top of the mobile industry, brought 808 PureView, a Symbian operating system (OS)-based smartphone with an insane 41MP camera that created quite a buzz.

Since then, Android-based smartphones started gaining traction and original equipment manufacturers (OEMs) began adding more megapixels to the cameras to lure the crowd.

Now Chinese smartphone makers have sounded the bugle for a megapixel war and the users are in for some sweet deals as camera sensors grow in specifications at affordable price points.

In India, Realme, which initially started off as a subsidiary of Chinese handset maker OPPO, became the first to introduce a 64MP camera smartphone — Realme XT — few weeks ago followed by Xiaomi, which has recently unveiled its Redmi Note 8 Pro with 64MP.

Samsung has even created a 108MP sensor for upcoming smartphones.

As many as 50 per cent of smartphones sold globally will have three or more camera sensors by the end of 2021, says Counterpoint Research.

Smartphone
These numbers indicate the availability of the sensor size at a cost that can let Smartphone brands bring it in a model at affordable price points.
Pixabay

According to industry experts, it is an attempt by the brands to differentiate themselves from competition and remain at the top of the consumers’ mindshare.

“It should be seen as a marketing plank, which enables brands to showcase innovation for a feature which is important for smartphone consumers these days,” Navkendar Singh, Research Director-Devices and Ecosystem, India & South Asia, International Data Corporation (IDC) told IANS.

These numbers indicate the availability of the sensor size at a cost that can let smartphone brands bring it in a model at affordable price points.

“In early 2020, we should expect launches with 92MP and 108MP in the market. Beyond a certain megapixel capability, a normal consumer cannot feel the difference in the photograph purely from megapixel viewpoint,” Singh noted.

According to Counterpoint Research, Xiaomi was at the second spot with a 17 per cent share in the Rs 15,001-Rs 20,000 price segment in India in Q2 2019, while Realme ranked sixth with 6 per cent share in the same period.

However, Realme inched up to the fourth position with 12 per cent market share, whereas Xiaomi slipped to the fifth spot with a share of 9 per cent in July-August.

“In Q2 2019, 14 per cent smartphones shipped with 48MP lens cameras and 70 per cent with two or more rear cameras.

Smartphone
Android-based Smartphone Companies started gaining traction and original equipment manufacturers (OEMs) began adding more megapixels to the cameras to lure the crowd. Pixabay

“However, merely adding a bigger megapixel sensor does not determine higher picture quality,” Karn Chauhan, Research Analyst at Counterpoint Research told IANS.

There are multiple factors, such as the lens, the size of the aperture, Image Signal Processor (ISP), software algorithms, AI, etc. which come into play while determining the quality of the picture.

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“The tech advancements, exemplified by Samsung eISOCELL Bright GW1′, the 64MP image sensor, used by the likes of Realme and Xiaomi, are essentially pushing the envelope for better, low light HDR photography and brighter, detailed photographs mimicking very closely the human eye vision,” Prabhu Ram, Head, Industry Intelligence Group (IIG), CMR, told IANS. (IANS)