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Realme Aims to Become Top Online Smartphone Player in India During Festive Quarter

According to the firm, it is also investing in offers worth Rs 300 crore for its prospective buyers in the upcoming festive seaon

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Realme, Online, Smartphone
Surface-mount technology or SMT is a method for producing electronic circuits wherein the components are mounted or placed directly onto the surface of printed circuit boards (PCBs). Pixabay

Armed with a quad camera-system smartphone in every price segment along with an investment worth Rs 300 crore for its surface-mount technology (SMT) lines, Chinese handset maker Realme aims to become the top online smartphone player in India during the festive quarter, the company’s India CEO said on Friday.

“We have just invested Rs 300 crore towards eight new SMT lines this quarter for Diwali season to make sure that this festive season people keep getting unprecedented supply of stocks,” Madhav Sheth, Chief Executive Officer, Realme India, told IANS.

Surface-mount technology or SMT is a method for producing electronic circuits wherein the components are mounted or placed directly onto the surface of printed circuit boards (PCBs).

According to the firm, it is also investing in offers worth Rs 300 crore for its prospective buyers in the upcoming festive seaon.

Realme, Online, Smartphone
Armed with a quad camera-system smartphone in every price segment along with an investment worth Rs 300 crore for its surface-mount technology (SMT) lines, Chinese handset maker Realme aims. Pixabay

“We are also the only brand offering quad-cam phones under Rs 20,000 in India,” noted Sheth.

Realme currently shares a facility with its parent company OPPO in Greater Noida and will continue to share the same facility for manufacturing its upcoming portfolio of handsets.

“With the new SMT lines, our current manufacturing capacity which is 1-1.2 million devices a month will more than triple to 3-3.5 million,” Sheth told IANS.

Almost two-third of the online sales during this festive season is likely to be driven by Realme and Xiaomi, according to Tarun Pathak, Associate Director, Counterpoint Research.

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“They have a good momentum which is likely to continue. Last year’s festive season was a record quarter for India. This year too, we’re anticipating that the online channel would do well in the festive season. Brands that are doing well online like Realme would drive the online festive sales,” Pathak told IANS.

The Shenzhen headquartered handset maker became the second-largest player in the online segment, driven by a strong online push and good performance of its affordable series — Realme C2, Realme 3, and Realme 3 Pro, according to Counterpoint Research’s Q2 report.

“They are covering the price tiers fast… The online segment is growing so I think they are at the right place at the right time,” noted Pathak.

The handset maker currently has a retail presence in cities including Mumbai, Hyderabad, Surat, Ludhiana and Chandigarh, and is also expanding footprint to meet the growing demands of customers.

Realme, Online, Smartphone
We have just invested Rs 300 crore towards eight new SMT lines this quarter for Diwali season to make sure that this festive season people keep getting unprecedented supply of stocks. Pixabay

The company launched its first smartphone with 64MP camera — the Realme XT — in India last week.

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The phone comes in three storage variants — 4GB+64GB, 6GB+64GB, and 8GB+128GB — priced at Rs 15,999, Rs 16,999 and Rs 18,999, respectively. (IANS)

Next Story

Smartphone Giant Vivo To Introduce iQOO Premium Phone in India Next Month

Vivo grew 76 per cent (year-on-year) in 2019 and 134 per cent in Q4, driven by good performance of its budget segment series

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Vivo
Vivo captured 21 per cent market share to reach the second spot as Samsung slipped to third place with 19 per cent market share. IANS

Chinese handset maker Vivo is set to introduce a premium smartphone under the iQOO sub-brand in India next month.

The brand, which has focused on the Chinese market, is planning to expand presence to more markets. The global expansion would begin next month, when it would launch its first flagship phone in India, Android Central reported on Friday.

Meanwhile, the smartphone player created history by grabbing the second spot in the Indian smartphone market in the fourth quarter of 2019.

Vivo captured 21 per cent market share to reach the second spot as Samsung slipped to third place with 19 per cent market share. Xiaomi topped with 27 per cent market share, according to Counterpoint Research.

Vivo
Chinese handset maker Vivo is set to introduce a premium smartphone under the iQOO sub-brand in India next month. Wikimedia Commons

OPPO and Realme were other players in the top 5, with 12 per cent and 8 per cent market share, respectively.

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Vivo grew 76 per cent (year-on-year) in 2019 and 134 per cent in Q4, driven by good performance of its budget segment series. (IANS)