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Realme Announces its Foray into Financial Market With The Launch of “PaySa”

Realme has a good installed base in India which the brand will look to monetize sooner or later

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Realme
According to Realme, there would be more tie-ups as the platform expands. Wikimedia Commons

Taking Xiaomi head on along with an aim to become a leading digital payments provider, Chinese smartphone maker Realme on Tuesday announced its foray into the burgeoning financial services sector with “PaySa” platform while evaluating its own digital payments mobile platform next year.

The company aims to acquire 25 million customers in the next two years.

Realme PaySa aims to serve individuals and small and medium enterprises (SMEs) in both metros and tier II and III cities. It offers digital personal loan up to Rs 1 lakh and digital SME loans up to Rs 5 lakh.

“We aim to repeat our success in the mobile business and become one of the top 5 new entrants in financial services in the next two-three years. We are evaluating the launch of mobile phone financing and payments in 2020,” Sheth said in a statement.

In 2020, the platform aims to disburse loans of approximately 1000 crore, acquire three to five million new customers, launch multiple new products and take its first step in financial services in India.

The app, available on both Google Play Store and realme App store, will have four businesses across lending, savings, payment and protection.

The beta launch of the platform has been done and a full roll-out is expected in the next six to 12 months.

Realme
Taking Xiaomi head on along with an aim to become a leading digital payments provider, Chinese smartphone maker Realme on Tuesday announced its foray into the burgeoning financial services sector with “PaySa” platform while evaluating its own digital payments mobile platform next year. Pixabay

“Larger loan requirements for both individuals and SMEs are serviced by the ‘realme PaySa’ teams present in different cities.

The brand has entered into strategic co-development partnerships with Early Salary (for digital personal loans), Lending Kart (for digital business loans) and Credit Mantri (for free credit report).

According to Tarun Pathak, Associate Director at Counterpoint Research, it is a good attempt but it will be part of larger ecosystem-level approach for Realme.

“Realme has a good installed base in India which the brand will look to monetize sooner or later. Fintech segment is important to crack as smartphone ASP in India is increasing,” Pathak told IANS.

“Aspirational value for flagships run high so bridging the gap between aspirational and affordability in India is a good business opportunity,” he added.

Realme
PaySa by Realme aims to serve individuals and small and medium enterprises (SMEs) in both metros and tier II and III cities. It offers digital personal loan up to Rs 1 lakh and digital SME loans up to Rs 5 lakh. Wikimedia Commons

According to Realme, there would be more tie-ups as the platform expands.

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“We aim to acquire 25 million customers in the next two years by making mainstream financial products accessible to consumers in emerging India. We plan to win by bringing innovation in our OS and hardware to simplify access, co-develop products with partners and develop products that are easy to use,” said Varun Sridhar, Lead, Realme PaySa. (IANS)

Next Story

Microsoft Unifies Key Ms-Office Apps For Android Users Across The Globe

It is also not known if Microsoft is planning to roll out a similar unified experience for iOS users

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microsoft
It is also not known if Microsoft is planning to roll out a similar unified experience for iOS users. Pixabay

Microsoft has made its unified Office experience combining the Word, Excel and PowerPoint apps available for Android users worldwide.

Now these key apps are available independently as well as in a unified form.

Earlier the unified experience designed for mobile users was available only to Office Insiders as a preview, and Microsoft had only started testing it with a small group of users, Thurrott.com reported on Monday, adding that the company was releasing the app for everyone this week.

The app allows users to instantly create PDFs from photos or Word, Excel, and PowerPoint documents, easily transfer files between their phone and computer or share instantly with nearby mobile devices, sign PDFs using finger, quickly jot down ideas and notes with Sticky Notes and scan QR codes to open links, among others.

Microsoft
Microsoft has made its unified Office experience combining the Word, Excel and PowerPoint apps available for Android users worldwide. Wikimedia Commons

The Office app can be downloaded for free and in-app purchases in India can range from Rs 420-Rs 590 per item. “Anyone can download the Office app for free and start using it right away. Access and save documents to the cloud by connecting with a Microsoft Account (for OneDrive or SharePoint) or by connecting to a third-party cloud storage provider,” according to Microsoft.

“Logging in with a personal, work, or school Microsoft Account connected to an Office 365 subscription will unlock premium features within the app,” it added. According to a report in Android Police, the new Office app does not work too well with tablet devices yet.

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It is also not known if Microsoft is planning to roll out a similar unified experience for iOS users. (IANS)