Thursday, November 26, 2020
Home Lead Story Smartphone Giant Realme Aims At 40% Offline Sales This Year, Says CEO...

Smartphone Giant Realme Aims At 40% Offline Sales This Year, Says CEO Madhav Sheth

The company sold more than 60 lakh Realme 5 series devices in India last year and took manufacturing to 35 lakh units per month, with 50 per cent local sourcing

After cementing its position in the online segment in India, Chinese smartphone maker Realme is now eyeing 40 per cent in offline sales this year, the company’s CEO Madhav Sheth said on Thursday.

Currently, Realme has 30 per cent sales coming from offline and 70 per cent from the online segment.

“Realme 6 and 6 Pro will help deepen our brand penetration across Tier 1 and Tier 2 cities. Offline retail strategy paves the way for a more immersive and engaging experience, helping consumers to touch, feel and experience the product at a more personalised level,” Sheth told IANS.

Realme’s revenue reached Rs 15,000 crore and smartphone shipments reached over 2.5 crore units in 2019 (year-on-year whopping growth of 500 per cent from 2018).

“This year, we are targeting to increase our offline sales to 40 per cent. Going forward, Realme will maintain a healthy mix of both offline channel and online strategies for the Indian market,” Sheth added.

The company also aims to build connections with more distributors and dealers instead of providing high margins and sacrifice products and , in turn, the user experience.

“Even though we are not that big in offline markets, I believe Realme has the best offline channel relations than any other brands,” Sheth emphasized.

The company sold more than 60 lakh Realme 5 series devices in India last year and took manufacturing to 35 lakh units per month, with 50 per cent local sourcing.

Realme
After cementing its position in the online segment in India, Chinese smartphone maker Realme is now eyeing 40 per cent in offline sales this year, the company’s CEO Madhav Sheth said on Thursday. IANS

“We have seen an enthusiastic response in our online strategy and formed a loyal customer base with youth and millennials. The idea is now to take realme’s philosophy, brand values, industry leading features direct to the consumers and establish a long-term relationship,” the Realme CEO told IANS.

Both Realme 6 and 6 Pro feature many industry-first upgrades and “will help us make deeper inroads into smartphone-savvy public at large”.

ALSO READ: 3 Best Mobile Games to Play Online Casinos

Chinese smartphone maker Realme on Thursday launched its Realme 6 series smartphones powered by 90Hz “ultra smooth display” at a starting price of Rs 12,999 in the country. (IANS)

STAY CONNECTED

19,120FansLike
362FollowersFollow
1,780FollowersFollow

Most Popular

Reasons To Buy Texas Flag

By Cathy Carter Most Texans tend to get nostalgic and emotional when they plan to Buy Texas Flag because of the sense of patriotism it...

5 Things To Do Before Applying For Your First Internship Or Job

By Sunidhi Finding a job has become challenging during times of coronavirus as a lot of people are unemployed and vacancies are less. The crisis...

How To Get An Internship At Uber India

By Sunidhi Uber – the business that started when two young men had trouble finding a cab on a snowy evening. What began as just...

26 November: The Foundation Day Of Aam Aadmi Party = Black Day For Indian Politics

By Shweta Porwal On the Occasion of 26 November the Foundation Day of Aam Aadmi Party, Dr. Munish Raizada a former Co-Converner of NRI cell...

Identifying Mosquitoes Through App By Buzzing Sound

The high-pitched whine of a mosquito is annoying, but scientists have developed an app that uses that sound to detect dangerous mosquitoes. Mosquitoes kill hundreds...

Solomon Islands To Ban Facebook For National Unity

The government of the Solomon Islands has defended its plans to ban Facebook, insisting the move would preserve “national unity.” Ministers say the world's...

Gut Hormone Regulating Fat is Abnormal in Obesity

One key gut hormone released a few hours after eating, turns off fat production by regulating gene expression in the liver and this regulation...

50% Male Employees Agree Bias Against Women in Workplace

More than 50 percent of the men feel that there is an increased bias against women at the workplace, said a new survey. According to...

Recent Comments