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Smartphone Giant Realme Aims At 40% Offline Sales This Year, Says CEO Madhav Sheth

The company sold more than 60 lakh Realme 5 series devices in India last year and took manufacturing to 35 lakh units per month, with 50 per cent local sourcing

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Realme
Currently, Realme has 30 per cent sales coming from offline and 70 per cent from the online segment. Wikimedia Commons

After cementing its position in the online segment in India, Chinese smartphone maker Realme is now eyeing 40 per cent in offline sales this year, the company’s CEO Madhav Sheth said on Thursday.

Currently, Realme has 30 per cent sales coming from offline and 70 per cent from the online segment.

“Realme 6 and 6 Pro will help deepen our brand penetration across Tier 1 and Tier 2 cities. Offline retail strategy paves the way for a more immersive and engaging experience, helping consumers to touch, feel and experience the product at a more personalised level,” Sheth told IANS.

Realme’s revenue reached Rs 15,000 crore and smartphone shipments reached over 2.5 crore units in 2019 (year-on-year whopping growth of 500 per cent from 2018).

“This year, we are targeting to increase our offline sales to 40 per cent. Going forward, Realme will maintain a healthy mix of both offline channel and online strategies for the Indian market,” Sheth added.

The company also aims to build connections with more distributors and dealers instead of providing high margins and sacrifice products and , in turn, the user experience.

“Even though we are not that big in offline markets, I believe Realme has the best offline channel relations than any other brands,” Sheth emphasized.

The company sold more than 60 lakh Realme 5 series devices in India last year and took manufacturing to 35 lakh units per month, with 50 per cent local sourcing.

Realme
After cementing its position in the online segment in India, Chinese smartphone maker Realme is now eyeing 40 per cent in offline sales this year, the company’s CEO Madhav Sheth said on Thursday. IANS

“We have seen an enthusiastic response in our online strategy and formed a loyal customer base with youth and millennials. The idea is now to take realme’s philosophy, brand values, industry leading features direct to the consumers and establish a long-term relationship,” the Realme CEO told IANS.

Both Realme 6 and 6 Pro feature many industry-first upgrades and “will help us make deeper inroads into smartphone-savvy public at large”.

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Chinese smartphone maker Realme on Thursday launched its Realme 6 series smartphones powered by 90Hz “ultra smooth display” at a starting price of Rs 12,999 in the country. (IANS)

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Apple Plans To Buy LCD Assets Worth $200 Million From Japan Display

The sale to both Apple and Sharp was reportedly delayed in the wake of new coronavirus pandemic

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Apple
According to a Nikkei Asian Review report, Japan Display (JDI) has been in negotiations with "Apple and Sharp to sell its Hakusan liquid crystal display plant" owing to "poor sales of iPhone panels". Pixabay

Apple is reportedly buying $200 million worth of assets like LCD equipment from troubled panel maker Japan Display, the media reported on Wednesday.

According to a Nikkei Asian Review report, Japan Display (JDI) has been in negotiations with “Apple and Sharp to sell its Hakusan liquid crystal display plant” owing to “poor sales of iPhone panels”.

The sale to both Apple and Sharp was reportedly delayed in the wake of new coronavirus pandemic.

“JDI decided to sell LCD production equipment to Apple first and real estate to Sharp later,” the report mentioned.

By offloading Hakusan, JDI would concentrate smartphone LCD panel production at the Mobara plant in Chiba Prefecture.

Apple
Apple is reportedly buying $200 million worth of assets like LCD equipment from troubled panel maker Japan Display, the media reported on Wednesday. Pixabay

JDI started its operation on April 1, 2012. As of March 2014, JDI was one of the major suppliers of displays for Apple’s iPhone.
It was also a major display supplier of Nintendo Switch along with Sharp Corporation until 2017.

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A newly-created entity INCJ, Ltd. had become the major shareholder of Japan Display with 25,29 per cent of total shareholdings since September 21, 2018 as a result of a corporate split of the old the Innovation Network Corporation of Japan (INCJ). (IANS)