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Realme and Xiaomi to Work Together For Launching Own TV Range

The company is also mulling to launch its offline-only series which will ensure that buyers can get the touch, feel and aesthetics of Realme's line up of products

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Realme
Realme is now the second-largest online mobile phone brand and the fourth-largest smartphone brand (overall) in India. Wikimedia Commons

Aiming to further take on rival handset maker Xiaomi, Chinese smartphone player Realme is now working to launch its own TV in India.

Realme’s foray into the TV segment is likely to heat up the competition even more in the sector where its home-grown rival Xiaomi, with its Mi TV line up, currently dominates.

According to Realme Chief Marketing Officer Xu Qi Chase, Realme will launch its TV category in 2020, ithome.com recently reported.

The launch of Realme TV is likely to happen alongside the company’s introduction of connected devices, suggested media reports.

With an aim to break the notion of just being a smartphone player, Realme, which entered India last year aspires to be a tech lifestyle company this.

“We are in line with our outlook of being a tech lifestyle company targeted towards the millennials. We will build a new ‘Realme tech and lifestyle ecosystem’ with our own software experience. We’ll start from Realme ‘PaySa’ — our venture in the fintech segment and Realme user interface (UI) as well,” Madhav Sheth, Chief Executive Officer, Realme India, had earlier told IANS.

According to Sheth, the company currently has a monthly production capacity of 3.5 million handset units in India.

The company is also mulling to launch its offline-only series which will ensure that buyers can get the touch, feel and aesthetics of Realme’s line up of products.

Realme
Aiming to further take on rival handset maker Xiaomi, Chinese smartphone player Realme is now working to launch its own TV in India. Wikimedia Commons

According to the International Data Corporation (IDC), the smartphone player rose from 6 per cent market share in Q1 of 2019 to 14.3 per cent market share at the end of Q3, 2019.

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According to Sheth, Realme is now the second-largest online mobile phone brand and the fourth-largest smartphone brand (overall) in India. (IANS)

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India Becomes the Second Largest Smartphone Market After China: Report

India surpasses US to become 2nd largest smartphone market

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The Indian smartphone market surpassed the US for the first time on an annual level. Pixabay

New Delhi: Riding on Chinese brands, the India smartphone market surpassed the US for the first time on an annual level and this is the latest science and technology news, becoming the second-largest smartphone market after China globally — reaching 158 million shipments in the calender year 2019 with 7 per cent (YoY) growth, a report from Counterpoint Research said on Friday.

While Xiaomi continued to be the top player with 28 per cent market share in the calendar year 2019, Samsung was second with 21 per cent and Vivo at 16 per cent market share, said Counterpoint’s ‘Market Monitor’ service.

Smartphone
India has now become the second-largest smartphone market after China globally. Pixabay

“Although the rate of growth for smartphone market hit single digit for the first time ever on an annual basis, India is underpenetrated relative to many other markets with 4G penetration in terms of subscribers being around 55 per cent,” said Tarun Pathak, Associate Director, Counterpoint.

“Chinese brands share hit a record 72 per cent for the year 2019 as compared to 60 per cent share a year ago.

“This year, we have seen all major Chinese players expanding their footprint in offline and online channels to gain market share. For instance, Xiaomi, realme, and OnePlus have increased their offline points of sale while brands like Vivo have expanded their online reach with Z and U series,” said Anshika Jain, Research Analyst at Counterpoint.

Over the past four years, Xiaomi, Vivo, and OnePlus have grown 15 times, 24 times and 18 per cent, respectively.

“This highlights that OEMs are mature enough to capture next wave of growth and expand their operations in India,” Jain added.

Smartphone
Although the rate of growth for smartphone market hit single digit for the first time ever on an annual basis, India is underpenetrated relative to many other markets with 4G penetration in terms of subscribers being around 55 per cent. Pixabay

Samsung shipments remained almost flat (YoY) while it has shown a 5 per cent (YoY) decline in 2019.

“This is for the first time Samsung transitioned to a completely new portfolio targeting different channels (offline with A series and online with M series). However, it needs to double down its efforts to keep the momentum going,” the report noted.

While the smartphone market registered YoY growth, the feature phone market witnessed a steep decline of nearly 42 per cent YoY in 2019 and 38 per cent (YoY) in Q4 2019.

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“This is due to slowdown in the new shipments from Reliance Jio. However, the players such as itel, Lava, Nokia and Micromax registered positive annual
growth despite the overall segment declined showing the untapped potential of the market,” said the report.

In fact, itel emerged as the number one feature phone brand in Q4 2019, followed by Samsung and Lava. (IANS)