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Recent Survey finds out Indians Prefer Traveling in Rainy Season

The survey was an extensive questionnaire that shows that there has been a changing pattern

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Indians prefer traveling in rainy season. Wikimedia
  • Yatra is a famous online travel portal in India
  • A survey was conducted recently by the travel portal in which more than 1500 people participated from across India
  • The survey shows that Indians favor traveling in the Monsoon seasons

August 20, 2017: India’s famous online travel portal Yatra had recently conducted a survey which received 1500 responded from different parts of the country.

The survey was an extensive questionnaire that shows that there has been a changing pattern. The rainy season, which was once an obstruction, is now the favored season for traveling according to many Indians.

47.2% of the responses favored one to five days of getaway, when it comes to the duration of the travel. Close enough, 45.2% were alright with 5-15 days. But longer holidays of more than 15 days was preferred by only 6.9% of the respondents. Thus, short plans are most suited for the Indians.

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When it comes to the most popular destinations for travel, Munnar, Goa, the northeast states and Andaman islands were top spots. While 47.1% of the responses wished hill stations as their favored spot, 31.4% wanted the beach to be included in their plans. 72.8% of the people want to travel within India.

But it is the luxury segment of travel that has taken a back seat, partly due to the GST hikes in various places. 18% of the responses would have the budget of about Rs. 50,000 while 17% would want to spend less than Rs. 10,000.

A hotel accommodation worth Rs. 2,500-5,000 was most preferred by 43.5% where as 12.3% considered rooms between Rs. 5,000-7,500.

Finally, it was also noted that paying out the travel expenses through credit cards was favored by 62.2% of the responses in contrast to 16.7% who use debit cards and 9.6% who would turn to cash.

– Prepared by Saksham Narula of NewsGram. Twitter @Saksham2394


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Indians Spending Over 10 Hours on Their Devices Daily, Adobe Survey Reveals

Online news sources emerged as the second-best method to source and share information for the mobile-friendly Indians

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The headquarters of Adobe Systems in San Jose, California
The headquarters of Adobe Systems in San Jose, California. Wikimedia

Seeking more personalised experiences, Indians are spending over 10 hours on their devices daily, representing the changing content consumption habits, a new Adobe survey revealed on Wednesday.

As part of its “2019 Brand Content Survey”, the software major found that two-third of those surveyed were using two devices at the same time constantly or frequently.

Over 400 million millennials in India choose trustworthy brands that respect their privacy primarily, the findings showed.

“Brands that can strike the right level of personalisation will forge stronger connections with their customers, resulting in brand loyalty and growth,” said Sunder Madakshira, Head, Marketing, Adobe India.

According to the survey, two-thirds of India’s digital users, especially between the 23-49 age group, are comfortable making unplanned purchases from a brand.

Nearly 69 per cent shoppers in the country prefer online marketplaces for purchasing products.

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India made the biggest contribution to the demand for smart feature phones in 2018. Pixabay

While 49 per cent people visit a brand’s website to buy products, 31 per cent people still make purchases via physical stores and 28 per cent Indians use smart speakers and voice assistants to make purchases, the survey noted.

“It is not surprising that online review sites, social media networking sites and video channels were voted as critical cogs of pre and post purchase interactions, especially in the younger age groups,” added Madakshira.

Nearly 95 per cent of the people between the 18-34 age group trust Google-owned YouTube the most, while middle-aged and elderly people rely more on Facebook.

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India has nearly 300 million Facebook users and over 265 million YouTube users.

Online news sources emerged as the second-best method to source and share information for the mobile-friendly Indians. (IANS)