Wednesday, September 23, 2020
Home Lead Story Reebok Launches "Proud Notes" Campaign to Celebrate Pride Month

Reebok Launches “Proud Notes” Campaign to Celebrate Pride Month

Celebrating 'acceptance' this Pride Month with Reebok

By Puja Gupta

To honour the LGBTQ+ community and Pride Month this June, Reebok has launched “Proud Notes” campaign, highlighting activists and influencers in the community who are fighting for equality every day.

The campaign provides a platform for individuals to share their unique stories and journeys as they are celebrated through “Proud Notes” written by loved ones. It is positioned as a love letter to friends and family in the LGBTQ+ community, celebrating the ways to love and to be loved, with messages of acceptance and appreciation.

Follow NewsGram on Facebook to know what’s happening around the world.

As depicted through a film, “The Proud Notes” campaign highlights the stories of five people lighting the way for other trailblazers in the LGTBQ+ community. In the film, Twiggy, Dylan, Nali, Wazina and June, share intimate letters of support addressed to them from loved ones.

The brand also unveiled its “All Types of Love” collection with the campaign. The collection encourages self-expression through a wide range of footwear, apparel, and accessories, Reebok said.

lgbt Reebok
Reebok also unveiled its “All Types of Love” collection with the campaign. (Representational Image). Pixabay

Also Read: Sustainable Travel Plans Post Pandemic

“With a lifelong mission of transforming the lives of others through fitness and wellness, we pride ourselves on celebrating and promoting the figures of this generation who are making the world a more inclusive and welcoming place.

“Inclusivity is at the core of Reebok’s ethos, and we are so proud to shine a light on individuals who are continuing to push boundaries with bold creativity, fearless passion and unique perspectives,” Matt Blonder, VP, Marketing and Digital Brand Commerce at Reebok said. (IANS)

STAY CONNECTED

19,143FansLike
362FollowersFollow
1,775FollowersFollow

Most Popular

From “Confusion” To “Clarity” Regarding Sanatan Dharma With Dr. Chandra Shekhar Mayanil

Dr. Chandra Shekhar Mayanil is a Neuroscientist who is currently living in Naperville, Illinois. He has constantly been engaging in topics related to Yog...

Top 5 Beach Activities in Asia

Blessed with some of the most beautiful beaches in the world, Asia has something for everyone. From idyllic white-sand beaches fringed by palm trees...

Here’s Why You Should Switch to Contact Lenses, and It’s Not Just About Looks

Traditionally, we use eyeglasses for correcting vision problems such as near-sightedness (myopia) and far-sightedness (hyperopia). Glasses are both affordable and convenient to wear for...

This Indian Couple Run Street-Side Classes For Poor And Needy Children

On a quiet road in India's capital, tucked away on a wide, red-bricked sidewalk, children set adrift by the country's COVID-19 lockdown are being...

Lockdown Taught Me Greatest Lessons of Life: Mouni Roy

Actress Mouni Roy, who will soon be seen in the digital film, London Confidential, opposite Purab Kohli, says that lockdown taught her some of...

“It is Important To Support Folk Artists and Daily Workers in Trying Times”, Says Popular Singer Shaan

Popular playback singer Shaan says that folk artists and daily workers are keeping the music heritage and industry intact, and it's crucial for the...

Here’s How The Art of “Writing” Became an Empowerment Tool For These Female Authors

By Siddhi Jain Being a female author can come with its own set of challenges, especially when one is trying to juggle a career in...

Self-Driving Cars To Navigate Rush Hour Traffic On This Planet: NASA

A laser-based technology designed to help spacecraft land on a proverbial dime for missions to the Moon and Mars is also helping self-driving cars...

Recent Comments