Saturday December 14, 2019

Religious Capital of India: Find out what makes Varanasi so Holy to Hindus!

The Hindu faith has entitled seven cities as the holiest, also known as Sapta Puri

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Varanasi, religious capital of india
Varanasi, religious capital of india

Varanasi:

Popularly known as the religious capital of India, Varanasi or Banaras, is situated in Uttar Pradesh, and is the location of the holy river Ganges. Varanasi holds the same importance to Hindus as Jerusalem is to Christians.

The Hindu faith has entitled seven cities as the holiest, also known as Sapta Puri. Varanasi is one of the seven cities including Haridwar, Mathura, Ujjain, Ayodhya, Kanchipuram and Dwarka.

Varanasi is considered pious for its ghats, music and the pure air of nirvana. The air of this city has mystifying fragrances of incense, evening aartis and hymns by the ghats, and has a rich heritage of learning, music and culture that make Varanasi the religious city of India. People often wish to proceed to heavens in their old age through the way of Varanasi.

Yogakshema: The ancient Indian concept of Good Governance

Banaras or Varanasi is considered holy by Hindus and Non-Hindus across the world, also because this city is popularly known as the city of Ganga and Shiva.

Aikya Linga, Varanasi. Source: Wikimedia Commons
Aikya Linga, Varanasi.
Source: Wikimedia Commons
  • It is believed that when time began to tick for the first time, Lord Shiva and Goddess Parvati were present in this city, formerly called Kashi.
  • Kashi has links with mythical beings and is the home to many legends. Buddhist and Mahabharata scriptures are found in Varanasi. ‘Sri Ramcharitmanas’ the holy Hindu epic by Tulsidas was composed here.
  • The Kashi Vishwanath Temple is dedicated to Lord Shiva and has an idol of his ‘lingam’. Temples of Varanasi are considered Shiva’s abode in ‘Skanda Purana.’ It is also an important city of Nepalese for it also has the Kaal Bhairav temple built by the King of Nepal at the Lalita Ghat.
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Indian PM Narendra Modi offering prayers at Kashi Vishwanath Temple, Varanasi. Image source: Wikimedia Commons

Innumerable ancient temples make it one of the oldest cities too. The Durga temple built in the 8th century has innumerable monkeys residing there. Built in 1964 as a dedication of Lord Rama, the Tulsi Manas temple was built where Tulsidas wrote Ramcharitmanas.

– by Chetna Karnani, at NewsGram. Twitter: @karnani_chetna

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Uber Launches Campaign for Women and Youth in India

New Uber initiatives to empower women, youth in India

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Uber India
A campaign by Uber will empower youth and women in India. Wikimedia Commons

In a bid to make daily commute safer for women in India, ride hailing giant Uber on Friday launched a new campaign for Uber Auto, which also aims to empower riders with seamless shared mobility solutions.

The company also launched an Uber Moto campaign for youth with convenient doorstep pickup to help them save time from arduous commute and use that time to up-skill themselves.

“At Uber, we’re committed to simplifying the lives of our riders by addressing their everyday challenges through multi-modal mobility solutions,” Manisha Lath Gupta-Marketing Director, Uber India and South Asia, told IANS.

“We believe that our youth have immense potential, however, lack of safe and reliable commuting options often limits their aspirations. In a small yet meaningful way, we are delighted to support the aspirations of millions of men and women to move forward,” Gupta added.

Uber India campaign
The Uber Auto campaign in India is titled as “Badey Iradon Ki Chhoti Sawaari,”. Pixabay

Targeted primarily at women commuters, the cab hailing giant’s Auto campaign, titled “Badey Iradon Ki Chhoti Sawaari,” aims to provide women safe, reliable yet affordable travel options, thus, enabling them to fulfil their aspirations.

Instead of being dependent on friends and family for picking and dropping them, or standing on roads waiting to find a reliable mode of transport, Uber Auto allows women to step out whenever they need to.

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The company’s Moto campaign, titled “Sapno Par Hoja Sawaar” aims to inspire the young working professionals whose aspirations get dampened because they spend long hours commuting and have to change multiple modes of transport to find the most economical option.

Both the campaigns would be seen across digital, print and out-of-home advertising (OOH) platforms, said Uber. (IANS)