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10 percent of consumers remain indifferent to the new policy announcement. Pixabay

As the Indian government asks WhatsApp to withdraw, not defer, the new user data privacy policy, a new nationwide study revealed on Friday that 79 percent of consumers among those surveyed are re-considering their WhatsApp usage.

While an overwhelming 79 percent are reconsidering using WhatsApp, 28 percent of those even plan to leave WhatsApp after implementation of its new policy in May 2021, according to new research by CyberMedia Research (CMR), a Gurugram-based market research firm. As per the results, 41 percent of those surveyed indicated planning to shift to Telegram, whereas 35 percent preferred Signal.


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“The current debate goes much beyond privacy-oriented consumers, with some even contemplating stopping their WhatsApp usage, and considering alternatives, such as Telegram or Signal,” said Satya Mohanty, Head- Industry Consulting Group (ICG), CMR.

“Consumer preference is being driven by word of mouth, as well as by the array of features the platform offers,” he added.

In the aftermath of its new “take it or leave it” policy announcement, WhatsApp is losing mindshare as well as potential future user share. In its strongly worded letter to WhatsApp CEO Will Cathcart, the Union Ministry of Electronics and IT has slammed the platform’s “all or nothing” approach. The letter noted that the proposed changes to the privacy policy raise “grave concerns regarding the implications for the choice and autonomy of Indian citizens”.


WhatsApp Privacy policy. Pixabay

The matter is also under discussion at the Delhi High Court. The study noted that among the contenders, Telegram is gaining traction over Signal in terms of current awareness and potential usage. Consumers described a range of emotions ranging from feeling angry (49 percent), to not trusting WhatsApp ever again (45 percent), to feeling a breach of trust (35 percent). A mere 10 percent of consumers remain indifferent to the new policy announcement.

“For consumers, WhatsApp was their own, free and intimate messaging platform. As WhatsApp eventually moves into much closer integration with the Facebook ecosystem from hereon, it risks an erosion in brand trust and brand loyalty – both key determinants for enduring competitive market advantage,” explained Prabhu Ram, Head – Industry Intelligence Group (IIG), CMR.

ALSO READ: Know Why WhatsApp Has Deferred its New Data Privacy Policy!

Telegram scores over Signal in terms of awareness (55 percent) and actual usage (39 percent). Over the past year, 37 percent of users have actually used Telegram, compared to a mere 10 percent for Signal, a rather nascent messaging app that is enjoying a spike in downloads in recent days, the findings showed. The majority of users on WhatsApp and FB Messenger do not feel convenient and safe while storing their chat backup on third party or non-end-to-end encrypted platforms such as Google Drive or iCloud.

Among the alternatives, Telegram users retain high trust in the dedicated cloud that Telegram offers (49 percent), noted the CMR ‘Social Safe study’ based on an extensive primary consumer survey covering 1,500 consumers in the top eight cities of India. (IANS)


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Photo by Brian Kostiuk on Unsplash

Traditional players are very strong in the consumer laptop market.

By Md Waquar Haider

When popular smartphone brands like Xiaomi and realme entered the laptop market in India last year, they were expected to shake the existing giants, specifically under the Rs 50,000 category. However, chip shortage and supply crunch have somewhat dented their plans to make a significant mark to date. According to industry experts, the issue with smartphone makers entering the laptop category is two-fold. The first one is a massive supply crunch in the laptop component market and only big brands are able to get volume and supplies.

The other factor is that the traditional players are very strong in the consumer laptop market. Top 3 players control more than 70 per cent of the market and strong portfolio, distribution, and channel reach as well as brand marketing has helped them massively. "New brands can surely make a dent in the consumer laptop market but are challenged by supply issues right now. Watch out for them in 2022 as and when supply situation eases up," Navkendar Singh, Research Director, Client Devices & IPDS, IDC India told IANS.

Dominated by HP Inc, Lenovo and Dell, the traditional PC market (inclusive of desktops, notebooks, and workstations) in India continued to be robust as the shipments grew by 50.5 per cent year-over-year (YoY) in the second quarter (Q2), according to IDC. Notebook PCs continue to hold more than three-fourth share in the overall category and grew 49.9 per cent YoY in 2Q21, reporting a fourth consecutive quarter with over 2 million units. Desktops also indicated a recovery as shipments grew 52.3 per cent YoY after recording the lowest shipments of the decade in 2Q20.

According to Prabhu Ram, Head, Industry Intelligence Group, CMR, driven by the pandemic and the associated accelerated pivot to remote work, learn and unwind culture, PCs have been witnessing heightened demand. "Despite the current supply chain constraints, PCs are here to stay in the new never normal. In the run-up to the festive season, established PC market leaders will continue to leverage their brand salience and gain market share," Ram told IANS.

a computer chip close up According to industry experts, the issue with smartphone makers entering the laptop category is two-fold. | Photo by Manuel on Unsplash

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