Friday, January 22, 2021
Home Business Report: 8 Out Of 10 People Trusted Advertising Messages Across Media

Report: 8 Out Of 10 People Trusted Advertising Messages Across Media

Text/SMS ads were the least trusted at 52 percent

A recent study has found that eight out of 10 people trusted advertising messages across media. Accordingly, the study commissioned by the Advertising Standards Council of India (ASCI) and the Indian Society of Advertisers (ISA), which was conducted by Nielsen, showed a high level of trust in advertising.

“TV was the most common medium for consumption of advertising, followed by digital, print and radio. Viewership of TV ads is driven by non-metro markets. Interestingly, viewership of ads on digital is the same in rural as it is in metros,” a statement from ASCI said.

Follow NewsGram on Instagram to keep yourself updated.

According to Prasun Basu, Global Head, Strategic Alliances, and New Verticals Nielsen, this demonstrates the growing importance and centrality of this medium in the hinterland.

“ASCI spotted early that the growing consumption of digital content and advertising pointed to a permanent change in consumer behavior and marketing. Accordingly, it set up robust monitoring mechanisms for digital platforms alongside its monitoring of print and TV advertising. It now scans more than 3,000 digital platforms for misleading messages,” the statement said.

message
Advertising seen on traditional media continues to enjoy high trust amongst consumers. Pixabay

Besides, the report disclosed that advertising seen on traditional media continues to enjoy high trust amongst consumers. “Advertising in newspapers emerged as the most trusted, closely followed by that on TV and Radio. Text/SMS ads were the least trusted at 52 percent,” the statement cited.

ALSO READ: YouTube Premiere Updates New Tools For Better Service

In terms of shifts, consumers put greater trust in advertisements consumed on TV, print, radio, social media, outdoor and search engines as compared to what they did in a similar survey conducted by Nielsen in 2015, but there is a fall in the percentage of consumers trusting text messages over this period.

Among sectors, audiences displayed a very high level of trust for advertisements of educational institutions at 82 percent. “This is possible because culturally, Indians have a strong belief in education as a means to secure their future. Ironically, ASCI finds that a significant portion of misleading ads come from the education sector. ASCI, therefore, has a high focus on education sector advertising,” the statement said. (IANS)

STAY CONNECTED

19,120FansLike
362FollowersFollow
1,773FollowersFollow

Most Popular

People Following COVID Rules Due To Social Influence

People are more likely to follow Covid-19 restrictions based on what their friends do, rather than their own principles, a new study suggests. The findings...

Rise In Obesity Rates Due To Brain Pressure Disorder

A brain pressure disorder called idiopathic intracranial hypertension is on the rise, and the increase corresponds with rising obesity rates, a new study suggests. Idiopathic...

Prostate Cancer Can Be Detected By AI Through Urine

A novel Artificial Intelligence (AI)-based technique may help in diagnosing prostate cancer from the urine within only twenty minutes with almost 100 percent accuracy,...

Heart Disease Risk: Women Under 55 With Diabetes

Women, who are under 55, with Type-2 diabetes are at greater risk of developing coronary heart disease, a new study suggests. The study indicates...

Women Sailing Crew To Fight Against Marine Plastic Pollution

The Commonwealth Secretariat has signed a Memorandum of Understanding with 'eXXpedition', a non-profit organization that runs all-women sailing expeditions to research the causes of...

A screening Tool To Diagnose Depressive Symptoms In Early Pregnancy

Researchers have identified a screening tool that may help diagnose depressive symptoms and other mental disorders in early pregnancy. The study, published in the...

AI To Read The Facial Expressions Of Women In Distress

The Lucknow police are deploying facial recognition technology backed by security cameras that will read expressions of women in distress and alert their nearest...

Queer Spaces To Check Out In Philadelphia

In 1965, four years before the Stonewall Riots in New York ignited the worldwide modern gay rights movement, a group of protesters began an...

Recent Comments