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Despite no 5G on the ground, Indians are buying 5G-ready smartphones, especially millennials, believing that 5G will give greater thrust to user-generated content especially video streaming when available, a new report said on Monday. Amid the pandemic, 5G has contributed to an uptick in video creation and consumption among 5G smartphone users in China and Western Europe.
More than four in every five 5G smartphone users are satisfied with overall 5G usage globally and In India, there is heightened consumer excitement and optimism around 5G smartphones, according to a global consumer study by Gurugram-based CyberMedia Research (CMR).
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“5G will positively impact the way we create, communicate, collaborate, consume content and share our experiences with our loved ones and the world through primarily, a video-led medium,” said Prabhu Ram, Head-Industry Intelligence Group, CMR.
“I believe that when 5G becomes available in India within the next two years, it will give a considerable thrust to the increasing trend of short-form video creation and sharing, amongst millennials,” Ram said in a statement. The study titled “The 5G Future Now” study covered 5,000 consumers in the age groups of 18 to 35, spread across India (3,000), China (1,000), and Western Europe (1,000).
For early 5G smartphone users in China and Western Europe, 5G is translating into exciting use cases, such as short-form video creation and consumption, video-calling, mobile gaming, and AR/VR, among others.
In India, 5G readiness is one of the top three considerations amongst premium smartphone users (83 percent), just behind battery life (84 percent) and smartphone brand imagery (84 percent), the findings showed. According to Satya Mohanty, Head-Industry Consulting Group, CMR, Indian consumers are seeking to upgrade to 5G-ready phones driven by the urge to future-proof themselves.
“While doing so, they seek to benefit from the overall user experience that the premium device offers, whether it be through smooth everyday performance, AI-enabled cameras, or enhanced mobile gaming capabilities,” Mohanty added.
Nearly three in every five existing premium smartphone users are definitely seeking to upgrade to 5G ready smartphones. When it comes to 5G smartphone offerings, consumers nurture emotional bonds and affinity with smartphone brands that can deliver on consumer expectations around their brand vision, new innovations, and 5G tech R&D leadership, the report mentioned. (IANS)
SAN FRANCISCO — Facebook critics pounced Wednesday on a report that the social network plans to rename itself, arguing it may be seeking to distract from recent scandals and controversy.
The report from tech news website The Verge, which Facebook refused to confirm, said the embattled company was aiming to show its ambition to be more than a social media site.
But an activist group calling itself The Real Facebook Oversight Board warned that major industries like oil and tobacco had rebranded to "deflect attention" from their problems.
"Facebook thinks that a rebrand can help them change the subject," said the group's statement, adding the real issue was the need for oversight and regulation.
Facebook spokesman Andy Stone told AFP: "We don't have any comment and aren't confirming The Verge's report."
The Verge cited an unnamed source noting the name would reflect Facebook's efforts to build the "metaverse," a virtual reality version of the internet that the tech giant sees as the future.
Facebook on Monday announced plans to hire 10,000 people in the European Union to build the metaverse, with CEO Mark Zuckerberg emerging as a leading promoter of the concept.
The announcement comes as Facebook grapples with the fallout of a damaging scandal, major outages of its services and rising calls for regulation to curb its vast influence.
The company has faced a storm of criticism over the past month after former employee Frances Haugen leaked internal studies showing Facebook knew its sites could be harmful to young people's mental health.
The Washington Post last month suggested that Facebook's interest in the metaverse is "part of a broader push to rehabilitate the company's reputation with policymakers and reposition Facebook to shape the regulation of next-wave internet technologies."
Silicon Valley analyst Benedict Evans argued a rebranding would ignore fundamental problems with the platform.
"If you give a broken product a new name, people will quite quickly work out that this new brand has the same problems," he tweeted.
"A better 'rebrand' approach is generally to fix the problem first and then create a new brand reflecting the new experience," he added.
Google rebranded itself as Alphabet in a corporate reconfiguration in 2015, but the online search and ad powerhouse remains its defining unit despite other operations such as Waymo self-driving cars and Verily life sciences. (VOA/RN)
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The website for the DSS (https://ews.tropmet.res.in/dss/) is designed to help the Commission for Air Quality Management for NCR and Adjoining Areas (CAQM) by delivering quantitative information about the contribution of emissions from Delhi and its 19 surrounding districts; the contribution of emissions from eight different sectors in Delhi; and the contribution from biomass-burning activities in the neighbouring states.
These information would assist in managing the air quality in a timely manner, a release from the Ministry of Earth Sciences said.
The need was stated by the CAQM, which was formed by the Ministry of Environment, Forest and Climate Change, during a meeting held in January 2021.
Recently, the Commission reviewed the progress made by IITM and had in principle approved the current version of DSS for air quality management in the Delhi-NCR. The IITM has also developed a new website for DSS with the entire system made operational, the release said.
Union Minister of State for Earth Sciences, Jitendra Singh, while launching the website for AQEWS on the occasion of 'Azadi Ka Amrit Mahotsav' week organised by the Ministry of Earth Sciences, said, "DSS is a significant contribution to 'Azadi Ka Amrit Mahotsav' on behalf of MoES and IITM and suggestions are invited on this issue."
The website also has a feature whereby the users can create their own emission reduction scenarios (from 20 different districts, including Delhi) so as to examine the possible projected improvement in air quality in Delhi for the next five days.
"This information would explicitly highlight the most important emission sources responsible for the degradation of air quality in Delhi and suggest possible solutions to ameliorate the same. With a plethora of quantitative data, the AQEWS integrated with DSS could become a user-friendly tool for air-quality management in and around Delhi," the release said. (IANS/JB)
Keywords: Delhi, India, Pollution, IITM, Ministry of Earth Sciences