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Millennials are more often buying 5G phones. Pixabay

Despite no 5G on the ground, Indians are buying 5G-ready smartphones, especially millennials, believing that 5G will give greater thrust to user-generated content especially video streaming when available, a new report said on Monday. Amid the pandemic, 5G has contributed to an uptick in video creation and consumption among 5G smartphone users in China and Western Europe.

More than four in every five 5G smartphone users are satisfied with overall 5G usage globally and In India, there is heightened consumer excitement and optimism around 5G smartphones, according to a global consumer study by Gurugram-based CyberMedia Research (CMR).


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“5G will positively impact the way we create, communicate, collaborate, consume content and share our experiences with our loved ones and the world through primarily, a video-led medium,” said Prabhu Ram, Head-Industry Intelligence Group, CMR.

“I believe that when 5G becomes available in India within the next two years, it will give a considerable thrust to the increasing trend of short-form video creation and sharing, amongst millennials,” Ram said in a statement. The study titled “The 5G Future Now” study covered 5,000 consumers in the age groups of 18 to 35, spread across India (3,000), China (1,000), and Western Europe (1,000).


5G has contributed to an uptick in video creation and consumption. Pixabay

For early 5G smartphone users in China and Western Europe, 5G is translating into exciting use cases, such as short-form video creation and consumption, video-calling, mobile gaming, and AR/VR, among others.

In India, 5G readiness is one of the top three considerations amongst premium smartphone users (83 percent), just behind battery life (84 percent) and smartphone brand imagery (84 percent), the findings showed. According to Satya Mohanty, Head-Industry Consulting Group, CMR, Indian consumers are seeking to upgrade to 5G-ready phones driven by the urge to future-proof themselves.

ALSO READ: Don’t Get Caught Out Buying A T-Mobile Device, This Simple Tip Will Save You A Fortune

“While doing so, they seek to benefit from the overall user experience that the premium device offers, whether it be through smooth everyday performance, AI-enabled cameras, or enhanced mobile gaming capabilities,” Mohanty added.

Nearly three in every five existing premium smartphone users are definitely seeking to upgrade to 5G ready smartphones. When it comes to 5G smartphone offerings, consumers nurture emotional bonds and affinity with smartphone brands that can deliver on consumer expectations around their brand vision, new innovations, and 5G tech R&D leadership, the report mentioned. (IANS)


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Photo by Wikimedia Commons

Killer Smog in Delhi.

Developed by the Indian Institute of Tropical Meteorology (IITM), Pune, a Decision Support System (DSS) that extends the ability of the existing air quality early warning system (AQEWS) to have decision-making capability for air quality management in Delhi-NCR was launched on Tuesday.

The website for the DSS (https://ews.tropmet.res.in/dss/) is designed to help the Commission for Air Quality Management for NCR and Adjoining Areas (CAQM) by delivering quantitative information about the contribution of emissions from Delhi and its 19 surrounding districts; the contribution of emissions from eight different sectors in Delhi; and the contribution from biomass-burning activities in the neighbouring states.

These information would assist in managing the air quality in a timely manner, a release from the Ministry of Earth Sciences said.

The need was stated by the CAQM, which was formed by the Ministry of Environment, Forest and Climate Change, during a meeting held in January 2021.

Recently, the Commission reviewed the progress made by IITM and had in principle approved the current version of DSS for air quality management in the Delhi-NCR. The IITM has also developed a new website for DSS with the entire system made operational, the release said.

Union Minister of State for Earth Sciences, Jitendra Singh, while launching the website for AQEWS on the occasion of 'Azadi Ka Amrit Mahotsav' week organised by the Ministry of Earth Sciences, said, "DSS is a significant contribution to 'Azadi Ka Amrit Mahotsav' on behalf of MoES and IITM and suggestions are invited on this issue."

The website also has a feature whereby the users can create their own emission reduction scenarios (from 20 different districts, including Delhi) so as to examine the possible projected improvement in air quality in Delhi for the next five days.

"This information would explicitly highlight the most important emission sources responsible for the degradation of air quality in Delhi and suggest possible solutions to ameliorate the same. With a plethora of quantitative data, the AQEWS integrated with DSS could become a user-friendly tool for air-quality management in and around Delhi," the release said. (IANS/JB)

Keywords: Delhi, India, Pollution, IITM, Ministry of Earth Sciences