Sunday, May 9, 2021
Home Entertainment Report On The State Of Hindi Podcasting In India

Report On The State Of Hindi Podcasting In India

There are 81 percent male influencer podcasters on the platform, the majority are from Lucknow.

With more males listening in to Hindi podcasts all over India, a new report on the state of Hindi podcasting in India shows that the majority of listeners hail from Tier-II and III Hindi-speaking cities such as Lucknow, Pune, Jaipur, Bhopal, Patna, Indore, and Jabalpur.

Based on usage data taken from a sample size of approximately 100,000 users and 50,000 influencers on the Khabri platform, the digital audio platform that provides content in regional languages has given out data about its expanding vernacular user base that is consuming content on the internet every day.

Follow NewsGram on Twitter to stay updated about the World news.

Since the six months following the lockdown, the app has recorded an average of 2.3 posts per day, between the months of April to September.

Notably, the spread of the internet to the vernacular belt is propelling regional voices to come forward, along with giving consumers an opportunity to tune in to fresh content.

Hindi podcasting
Creators are posting at least 5 posts per week on average. Flickr

Among both influencers and users, male to female gender ratio is close to 4:1 and the app is used mostly by 18-24-year-olds, the app told IANSlife. As for the 81 percent male influencer podcasters on the platform, the majority are from Lucknow.

As for the click to consume ratio, creators are posting at least 5 posts per week on average, with a click to consume ratio for audio podcasts standing at about 99 percent.

ALSO READ: Vitamin B3 Can Protect Skin Cells From The Risk Of Skin Cancers

The report also shows that phones of companies like Xiaomi and Vivo, which fit most budgets, are the most popular devices used to listen to Hindi audio podcasts followed by Samsung and Oppo.

Mornings are the best time for publishing content due to the highest activity levels, said the app. (IANS)



Most Popular

Scientific Significance Of Coconut Breaking Ritual

BY- JAYA CHOUDHARY Breaking a coconut for Gods and Goddesses is a popular ritual in India, and it has a significant religious significance in Hinduism....

AI Based Tech To Detect Sarcasm On Social Media Platforms

Computer science researchers including one of Indian-origin at the University of Central Florida have developed an artificial intelligence (AI)-based sarcasm detector for posts on...

Victimization Of Social Activists & Dissidents In Pak-Occupied J&K

At a hurriedly called press conference in Nakyal on May 6 in Pakistani Occupied Jammu Kashmir (PoJK), Awami Workers Party leader Nissar Shah advocate...

WhatsApp: Lose Functions Or Accept The Privacy Policy

Facing criticism over its upcoming privacy policy, WhatsApp has said that its users will not immediately lose their accounts or face curtailed functionalities on...

The Fascinating Journey Of Polo Player, DJ and designer Rina Shah

Having become one of the few professional female Polo players in India, that too in her late thirties, along with being an entrepreneur, shoe...


By Devakinandan  Ashtottaram 50) OṀ HINDUBHŨMYAI NAMAH: Ashtottaram 50: OṀ (AUM)-HIN-ḊU-BHOO-MYAI—NA-MA-HA   ॐ हिन्दुभूम्यै नमः                                  (Hindu: One who rejects untruth) Hinduism is a major religious and cultural...

‘Books From India Are My Gift To The World’, Says Ray McLennan

In 1998, Ray McLennan, who till then had been importing into the UK "all sorts of things" from India like musical instruments, saris, tilak,...

This Mothers’ Day Spoil Your Mom With An Unforgettable Meal

There may not be a heart as pure and loving as our mom's. Our mother is our 'Superhero'; she is a great multi-tasker, and...

Recent Comments