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Report: Twitter Suspending Fake Accounts at Rate That Could Risk User Growth

Twitter saw a drop in the average number of spam reports -- from an average of approximately 25,000 per day in March, to approximately 17,000 per day in May

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Twitter reported 336 million monthly active users at the end of the first quarter of this year.
Twitter reported 336 million monthly active users at the end of the first quarter of this year. Pixabay
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To counter the spread of misinformation on its platform, Twitter is suspending over one million fake and suspicious accounts a day which may further hit its already-stalled users’ growth, the media reported.

According to The Washington Post, the rate of account suspensions has more than doubled since October when the micro-blogging platform revealed to US Congress how the Russians used fake accounts to manipulate the 2016 presidential election.

More than 70 million accounts were suspended in May and June, the report said on Friday.

Twitter currently has nearly 330 million monthly active users (MAUs).

Removing accounts could lead to a drop in the number of MAUs in the second quarter, claimed the report.

A Twitter representative told CNET that its “ongoing information quality efforts”, along with other factors, were impacting the number of MAUs.

“MAU may continue to be negatively impacted in future periods due to our ongoing information quality efforts, GDPR, and other operational decisions,” the report said quoting Twitter.

Twitter currently has nearly 330 million monthly active users
Twitter currently has nearly 330 million monthly active users, Pixabay

The wave of account suspensions by the world’s largest social network is one of several recent campaigns by Twitter to police its platform and stop spam and abuse of fake accounts.

The micro-blogging platform said that in May, its systems identified and challenged more than 9.9 million potentially “spammy” or automated accounts per week — up from 6.4 million in December and 3.2 million in September 2017.

“Due to technology and process improvements during the past year, we are now removing 214 per cent more accounts for violating our spam policies on a year-on-year basis,” Twitter informed last week.

Twitter saw a drop in the average number of spam reports — from an average of approximately 25,000 per day in March, to approximately 17,000 per day in May.

Also Read: Twitter Ads Transparency Centre Lets Users View who Bought its Ads

“We’ve also seen a 10 per cent drop in spam reports from search as a result of our recent changes. These decreases in reports received means people are encountering less spam in their timeline, search, and across the Twitter product,” the company said.

“We’re also moving rapidly to curb spam and abuse originating via Twitter’s APIs. In Q1 2018, we suspended more than 142,000 applications in violation of our rules — collectively responsible for more than 130 million low-quality, spammy tweets,” the company said. (IANS)

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Twitter Tests new Advertisement Strategy for Trending Topic

When tapped, ads under "Promoted Trend Spotlight" would open a feed of tweets with one of the advertiser's related tweets at the top

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Twitter earlier replaced the "Moments" feature with "Explore" that serves as the home for finding out what's happening on Twitter, including trends. Pixabay

Micro blogging site Twitter is reportedly starting to test a new advertising strategy to boost revenue from its trending topics.

The “Promoted Trend Spotlight” ads put a big visual banner equipped with a GIF or image background atop the “Explore” tab, TechCrunch reported on Thursday.

The banners appear for the first two times a user visits that day, according to the report.

Twitter
Twitter on a smartphone device. Pixabay

Twitter earlier replaced the “Moments” feature with “Explore” that serves as the home for finding out what’s happening on Twitter, including trends.

The “Promoted Trend Spotlight” ads are bought as an add-on to the existing “Promoted Trends” ads that are inserted amongst the list of Twitter’s most popular topics, the TechCrunch report said.

Also Read: Prepare Yourself: You’re Going to Lose Some of Your Twitter Followers

“We are continuing to explore new ways to enhance our takeover offerings and give brands more high-impact opportunities to drive conversation and brand awareness on our platform,” a Twitter spokesperson was quoted as saying.

When tapped, ads under “Promoted Trend Spotlight” would open a feed of tweets with one of the advertiser’s related tweets at the top. (IANS)