Monday, October 26, 2020
Home Business Restaurants Lose Customers After Decline in Zomato Gold Due to Logout

Restaurants Lose Customers After Decline in Zomato Gold Due to Logout

Zomato Gold has been a game changer in terms of driving the dine-out habits of customers, a new report has claimed, saying there has been a 20 per cent decline in bill volumes

Zomato Gold has been a game changer in terms of driving the dine-out habits of customers, a new report has claimed, saying there has been a 20 per cent decline in bill volumes for partners after they logged out of Zomato Gold programme.

Gold partners have witnessed growth over 35 per cent growth in bill volumes after partnering with Zomato Gold and weekday growth has been marginally better than weekend growth, said the report from Bengaluru-based research firm RedSeer.

“Ninety per cent of Zomato Gold Members try out new restaurants just because of the programme. Dine-out frequency for Gold members has increased from 2.8 to 3.3 times/month after subscribing to Gold membership and is 50 per cent higher than that of non-Gold members,” the findings showed.

Zomato on Saturday announced to take its Gold programme to delivery platform, where existing and new Zomato Gold members will be able to use Gold for home delivery orders. The programme is currently available in 16 cities.

Zomato Gold was till date available only on eating out at fine-dine restaurants.

According to the new report, 95 per cent of Zomato Gold Members order more number of dishes/drinks because of Gold discounts.

“Pre-discount average bill value for Gold members is over 11 per cent higher than non-members,” the redseer report mentioned.

Sixty per cent of the Gold partners agree that there has been an increase in new customers coming in because of Zomato Gold.

Fifty-five per cent of the Gold partners have witnessed an increase in visit frequency of Gold customers, the report added.

Restaurants, Zomato, Zomato gold, decline, bills, orders
The National Restaurant Association of India (NRAI) on Saturday slammed Zomato for extending its “Gold” programme on its delivery platform, saying it is a desperate attempt. Pixabay

Students and young professionals with low-income tend to have lower bill value are also utilizing the Gold programme to its maximum.

“Onboarding members via sources like premium credit cards, video subscription platforms, HNI (high networth individuals) targeted platforms like Cred etc. will further enhance the presence of high-spending individuals on Gold platform,” the report added.

Meanwhile, the National Restaurant Association of India (NRAI) has slammed Zomato for extending its “Gold” programme on its delivery platform, saying it is a desperate attempt by the online food aggregator to shore up the sinking fortunes of its flagship Gold programme.

ALSO READ: Facebook Buys Servicefriend To Boost Cryptocurrency Libra Experience

NRAI also said that it continues to remain firm in its belief that Zomato Gold in its current form is an unacceptable proposition.

According to Zomato, the Gold programme drives 25-30 per cent business for its restaurant partners and more and more Gold users (90 per cent) are exploring new restaurants because of the programme.

Gold on delivery will offer the second-highest priced item on the order for free, except for combos, MRP items and special dishes. (IANS)

STAY CONNECTED

19,120FansLike
362FollowersFollow
1,779FollowersFollow

Most Popular

Here are Some Curated Gifts for the Festive Season

The onset of festive season sets in place an atmosphere bustling with joy, togetherness, lights and of course, gifts. It is undoubtedly the most...

Supplement without Testing Vitamin D and B12 Can Be Harmful

A blood test can determine whether you are deficient in any vitamins or not. Many people self-medicate or take dietary supplements for vitamin deficiencies....

COVID Interventions Can Reduce Infection Rates: Study

Non-pharmaceutical interventions such as voluntary shelter-in-place, quarantines, and other steps taken to control the novel coronavirus can reduce the peak number of infections, daily...

Few Steroids Boost Survival of Premature Babies in India: WHO

Antenatal steroids such as dexamethasone, used to treat many conditions, including rheumatic problems and severe COVID-19, can boost the survival of premature babies when...

Enterprises to Put Artificial Intelligence to New Frontiers in 2021

In 2021, one in four forward-thinking enterprises will push Artificial Intelligence to new frontiers, such as holographic meetings for remote work and on-demand personalised...

A Temple in Kanpur Worships Ravan on Dusshera

Even as the rest of India prepares to burn effigies of Ravan as a symbolic victory of good over evil, devotees are quietly lining...

Researchers Discover New Mechanism Causing Alzheimer’s Disease

Japanese researchers have discovered a new mechanism by which clumps of tau protein -- found in brain cells -- are created in the brain,...

New Model Predicts Risks of Developing Irregular Heartbeat

A new model that uses machine learning, which is a type of artificial intelligence, may help predict which patients with kidney disease are at...

Recent Comments