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‘Returnships’: An Initiative Offering a Path Forward for Moms Who Want to Return to Work

Women re-entering the workforce often struggle to explain the gap in their resume and find employment harder to come by

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Returnships
Women who took break from work can now get back through returnships. Wikimedia
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  • ‘Returnships’ are for individuals who have been out of the workforce
  • Women take break from work for childbearing or caregiving reasons
  • It is difficult for them to explain this break and find employment when returning to work

August 20, 2017: How does a former stay-at-home mom become an employee of a tech company that could be worth more than $1 billion?

For Ellein Cheng, mom to a 5½- and a 2½-year-old, the answer involved a “returnship.”

So-called returnships are internships that target men and women who have been out of the workforce, either for childrearing or other caregiving. It gives them a chance to retrain in a new field.

In Cheng’s case, the former math teacher and tutor took a returnship at AppNexus, an online advertising company.

Also Read: Google Buys Indian-Origin Professor Shwetak Patel’s Health Monitoring Start-up

For companies, returnships are an opportunity to tap into more mature and professionally diverse talent pools. For participants who may be out of the workforce, it’s a chance to refresh their networks, learn new skills and try on new roles.

Beneficial arrangement

For both parties, it’s a low-risk, low-commitment arrangement. Companies can achieve their goals to make the employee ranks more diverse. Job seekers can potentially find full-time work.

Cheng’s returnship was set up by Path Forward, a New York-based nonprofit that works with tech companies to coordinate 16-week, paid assignments for those who have been away from the labor market for two or more years because of caregiving.

The organization partners with tech companies that range in size from 30-person startups to behemoths such as PayPal, which has more than 10,000 employees.

“What these companies of every size in the tech sector have in common is rapid growth, and also not enough talent to fulfill their needs,” said Tami Forman, executive director at Path Forward.

Women re-entering the workforce often struggle to explain the gap in their resume and find employment harder to come by, Forman said.

“They often get feedback from companies and recruiters and hiring managers that makes them believe that they’ll never be hired, that no one will ever overlook their gap,” she said. The organization says it gets results — 40 out of the 50 women who have gone through the program were offered ongoing employment at the companies in which they interned.

Teaching background

In her job search, Cheng applied for teaching positions but was also open to other fields. The product support work struck a chord with her in its appeal for candidates “passionate about learning and teaching.”

The program gave both managers and participants the chance to see if a long-term opportunity would be the right fit for them.

It also provided a dose of inspiration.

Other employees were “inspired to see people stepping out of their comfort zone, taking a big risk, working on something they haven’t done before,” Lorraine Buhannic, senior director of talent acquisition at AppNexus, said.

For Cheng, the inspiration came from a more personal place — her daughters.

They are growing up “in a world that is changing so quickly with technology, and I just want to be part of that,” she said. “I want to grow with them, I want to learn with them.”

In the end, the match worked. After the returnship, AppNexus hired Cheng as a product support specialist.

Now working in the fast-paced world of online advertising, Cheng says she doesn’t feel she has left her old self behind.

“I’m still obviously learning a lot, because I’m switching careers completely, but at the same time, still bringing the teaching element part of it every day to work,” she said. (VOA)

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What Aspects To Choose For a digital marketing agency

what should be considered to hire a digital marketing company?

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What Aspects To Choose For a digital marketing agency
What Aspects To Choose For a digital marketing agency, Pixabay

Online marketing requires an advanced degree of specialization, continuous updating and research in fields such as SEO, SEM, Analytics, Social Media or even actions in video marketing that with traditional marketing, it can’t be understood. The phrase “If you’re not on the Internet, you’re not available” forces any company to invest in web positioning at all levels. Once we have this clear, we must think about choosing a digital marketing agency that becomes our eyes and ears and that at the same time transmit clarity in their actions. But trusting our online reputation to an agency that meets the ideal conditions in online communication is not an easy search. Therefore, we try to explain in this article what aspects you should take into account when choosing a digital marketing agency that suits your needs.

As we pointed out at the beginning, the members of a digital marketing agency must be completely updated professionals in all 2.0 techniques. It can’t be that an agency selling itself as an expert in social network management does not work on its own networks. The online world in which we are irremediably submerged is exposed to continuous changes and updates, which obliges us as professionals to be in continuous training. Usually, a SEO professional lives and breathes as such. The level of demand with oneself is very high. The curiosity, the restlessness, the desire to continue forming, learning to improve our service is our day to day and this concern is always transferred to the benefit of our customers.

 

So…what should be considered when we’re going to hire a digital marketing company?

Bitcoin
Bitcoin, pixabay

Professionalism

 

We need to obtain goals in a natural way, without bridges or tricks. Working with the rules that Google brand us to avoid falling into penalties that truncate the project, is a rule that every marketing agency must print with fire in their office. Google is the king and every agency should understand this.


Treatment

In an online world it is essential that there is a fluency in communications. In addition, in the vast majority of cases, interaction with the client is necessary since each project is unique. A good digital agency should adjust its services to what client really needs. I, a few months ago, was in search for a digital marketing agency and felt frustrated due to too many unprofessional digital marketing offers until I found Probella Miami. Why did I choose the agency? Because this agency works in adjustable platform (to the real situations faced by many businessman in Miami).

Online Marketing
Online Marketing, Pixabay

Multidisciplinary


We are on the eyes of our clients in all fields related to Internet marketing. This fact forces us to investigate those niches in which our actions are more effective. Generally actions in positioning will be the key to positioning a project, but this is not always the case. This is also customary for our clients to promote in other fields such as video marketing or simply on social networks as a community manager.

 

Clear work

 

An agency must show clearly and legibly all progress reports and work carried out depending on what was agreed on a quarterly or monthly basis. The monthly basis is a common standard but some companies work on yearly basis. That depends on what clients (in majority) really need.

Also read: make money online

Conclusions

To take the step and hire a freelance professional or a marketing agency we need to know some understandings. One of them is that in this sector there is a lot of selling fumes that has only done a one-month course and can end your website and your brand.