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Revealed: Why you spend spare time on Facebook

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New York: Can’t help skimming through your Facebook timeline even as you take a break from work? You may just be wired to do so as the brain prepares us to be socially connected to other people even when we get some rest, says a new research.

“The brain has a major system that seems predisposed to get us ready to be social in our spare moments,” said the study’s senior author Matthew Lieberman, professor at University of California, Los Angeles.

During quiet moments, the brain is preparing to focus on the minds of other people — or to “see the world through a social lens,” Lieberman said.

Tracking brain activity of study participants using functional magnetic resonance imaging, or fMRI, the researchers found that a brain part called dorsomedial prefrontal cortex might turn on during dreams and rest in order to process our recent social experiences and update our understanding of the social world.

“It is part of a network in the brain that turns on when we dream and during periods of rest, in addition to when we explicitly think about other people,” Lieberman said.

“When I want to take a break from work, the brain network that comes on is the same network, we use when we are looking through our Facebook timeline and seeing what our friends are up to,” Lieberman said.

So although Facebook might not have been designed with the dorsomedial prefrontal cortex in mind, the social network is very much in sync with how our brains are wired.

“That is what our brain wants to do, especially when we take a break from work that requires other brain networks,” Lieberman said.

The study was published in the Journal of Cognitive Neuroscience. (IANS)

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Salesforce CEO Calls Facebook as ‘New Cigarettes’ for Kids

Zuckerberg, however, has promised his employees to "fight and win" if Democratic presidential hopeful Warren wins the 2020 election and moves forward with her stated plan to break up the big US tech firms

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FILE - Attendees walk past a Facebook logo during Facebook Inc's F8 developers conference in San Jose, California, United States. VOA

Pitching for breaking up Facebook, US-based software giant Salesforce CEO Marc Benioff has called the social networking platform “new cigarettes” which are making kids addictive.

Responding to Facebook CEO Mark Zuckerberg’s announcement that he will make a speech about his views on free expression, Benioff said the company must be held accountable now.

“Facebook is a publisher. They need to be held accountable for propaganda on their platform. We must have standards & practices decided by law. FB is the new cigarette – it’s addictive, bad for us, & our kids are being drawn in. We need to abolish section 230 Indemnifying them,” he tweeted on Wednesday.

Section 230 of the US Communications Decency Act of 1996 gives automatic liability protection to social media firm for any content posted by their users.

In an interview with CNN later, the Salesforce chief pushed for the breakup of Facebook.

“They’re also acquiring other companies and co-mingling (data)… they probably should be broken up because they’re having an undue influence as the largest social media platform on the planet,” he was quoted as saying.

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The Facebook mobile app on an Android smartphone. Wikimedia Commons

Zuckerberg was scheduled to make a speech on free expression on Thursday.

“Why I believe voice is important, how giving people voice and bringing people together go hand in hand, how we might address the challenges that more voice and the internet introduce, and the major threats to free expression around the world,” Zuckerberg posted.

Several US lawmakers like Senators Kamala Harris and Elizabeth Warren have been pitching to break up Facebook.

Also Read: NASA Making a ‘Rigorous’ Search for Vikram with Fresh Lunar Pictures

Warren in fact successfully run a fake ad on the social media platform that claimed “Mark Zuckerberg and Facebook just endorsed Donald Trump for re-election”.

Zuckerberg, however, has promised his employees to “fight and win” if Democratic presidential hopeful Warren wins the 2020 election and moves forward with her stated plan to break up the big US tech firms. (IANS)