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Revealed: Why you spend spare time on Facebook

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New York: Can’t help skimming through your Facebook timeline even as you take a break from work? You may just be wired to do so as the brain prepares us to be socially connected to other people even when we get some rest, says a new research.

“The brain has a major system that seems predisposed to get us ready to be social in our spare moments,” said the study’s senior author Matthew Lieberman, professor at University of California, Los Angeles.

During quiet moments, the brain is preparing to focus on the minds of other people — or to “see the world through a social lens,” Lieberman said.

Tracking brain activity of study participants using functional magnetic resonance imaging, or fMRI, the researchers found that a brain part called dorsomedial prefrontal cortex might turn on during dreams and rest in order to process our recent social experiences and update our understanding of the social world.

“It is part of a network in the brain that turns on when we dream and during periods of rest, in addition to when we explicitly think about other people,” Lieberman said.

“When I want to take a break from work, the brain network that comes on is the same network, we use when we are looking through our Facebook timeline and seeing what our friends are up to,” Lieberman said.

So although Facebook might not have been designed with the dorsomedial prefrontal cortex in mind, the social network is very much in sync with how our brains are wired.

“That is what our brain wants to do, especially when we take a break from work that requires other brain networks,” Lieberman said.

The study was published in the Journal of Cognitive Neuroscience. (IANS)

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Facebook might lose $23 billion

This planned change sparked fears people will spend less time on the site, leading to its share stock suddenly dropping.

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Facebook shares fell down by 4% after Mark Zuckerberg announced a change in News Feed feature.
Facebook shares fell down by 4% after Mark Zuckerberg announced a change in News Feed feature.
  • Facebook recently was on the verge of losing $23 billion after they decided to make some changes in the News Feed feature.
  • The change was announced in order to make the time spent on the social networking site more meaningful.
  • However, the change leads to a 4% fall in the share of the Facebook.

Facebook was on course to lose 17 billion pounds ($23 billion) of its value after it announced it was making changes to its News Feed feature that will allow users to see more updates from family and friends than posts from businesses, brands and media.

Facebook share fell 4 percent within hours after Facebook CEO Mark Zuckerberg announced the changes to make the social network more meaningful, The Sun reported.

This change was supposed to make Facebook more meaningful. Pixabay
This change was supposed to make Facebook more meaningful. Pixabay

This could also result in lining them up for its worst financial position in more than three months — and Zuckerberg losing $3.3 billion of his own personal net worth.

“One of our big focus areas for 2018 is making sure the time we all spend on Facebook is time well spent. We built Facebook to help people stay connected and bring us closer together with the people that matter to us,” Zuckerberg posted on Facebook late on Thursday.

The CEO said that Facebook has got a feedback from the community that public content — posts from businesses, brands and media — is crowding out the personal moments that lead us to connect more with each other.

The change will show more posts by family and friends instead of brands and businesses, Pixabay
The change will show more posts by family and friends instead of brands and businesses, Pixabay

“We’re making a major change to how we build Facebook. I’m changing the goal I give our product teams from focusing on helping you find relevant content to help you have more meaningful social interactions,” he said.

“As we roll this out, you will see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people,” Zuckerberg added.

This planned change sparked fears people will spend less time on the site, leading to its share stock suddenly dropping.

Zuckerberg admitted that the new changes might not pay off at first, but believes it is important users have more meaningful social interactions, The Sun said. IANS

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