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Revealed: Why you spend spare time on Facebook

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New York: Can’t help skimming through your Facebook timeline even as you take a break from work? You may just be wired to do so as the brain prepares us to be socially connected to other people even when we get some rest, says a new research.

“The brain has a major system that seems predisposed to get us ready to be social in our spare moments,” said the study’s senior author Matthew Lieberman, professor at University of California, Los Angeles.

During quiet moments, the brain is preparing to focus on the minds of other people — or to “see the world through a social lens,” Lieberman said.

Tracking brain activity of study participants using functional magnetic resonance imaging, or fMRI, the researchers found that a brain part called dorsomedial prefrontal cortex might turn on during dreams and rest in order to process our recent social experiences and update our understanding of the social world.

“It is part of a network in the brain that turns on when we dream and during periods of rest, in addition to when we explicitly think about other people,” Lieberman said.

“When I want to take a break from work, the brain network that comes on is the same network, we use when we are looking through our Facebook timeline and seeing what our friends are up to,” Lieberman said.

So although Facebook might not have been designed with the dorsomedial prefrontal cortex in mind, the social network is very much in sync with how our brains are wired.

“That is what our brain wants to do, especially when we take a break from work that requires other brain networks,” Lieberman said.

The study was published in the Journal of Cognitive Neuroscience. (IANS)

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Facebook Loses its Place in Glassdoor’s ‘Best Places to Work’ List

The Top-100 list by Glassdoor is for large organisations or those with at least 1,000 employees. It bases its rankings on eight factors, including work/life balance, compensation and benefits and senior management, among others

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Social Media, Facebook, Authenticity, Posts
The social media application, Facebook is displayed on Apple's App Store, July 30, 2019. VOA

Mired in several controversies amid break-up calls from the US lawmakers, Facebook has once again slipped off Glassdoor’s “Best Places to Work” list for a second year in a row.

Facebook dropped to 23rd best place to work, falling 16 spots from last year’s position, and its award score fell from a 4.5 to 4.4 out of a perfect 5, according to the annual listing by the leading job website.

The top three spots are occupied by leading growth platform HubSpot, management consultancy firm Bain & Company and market leader in electronic signatures DocuSign, respectively.

Among the tech companies, Google is at 11th spot, LinkedIn at 12th, Microsoft at 21st, Salesforce at 34th, VMware at 36th, Adobe at 39th, Cisco at 77th, Accenture at 83th and Apple at 84th (the Cupertino-based iPhone maker slipped 13 spots from the last year’s list).

Amazon once again failed to enter the list of 100.

For Facebook, 2019 has been bad on the diplomatic front. Several US Senators have called for breaking up the social network amid repeated data breaches and privacy violations on the platform.

Facebook
Facebook has failed to comply with the subpoenas for more information related to the ongoing privacy investigation into its alleged privacy violations and Cambridge Analytica, the media has reported. Pixabay

Democratic presidential candidate Senator Kamala Harris has stressed that authorities should take a serious look at breaking up Facebook as the social network platform is a “utility that has gone unregulated”.

Another Democratic 2020 candidate Senator Elizabeth Warren has also stressed upon the possibility of breaking up Facebook.

Facebook CEO Mark Zuckerberg, however, rejected these calls, saying the size of the social media giant was actually a benefit to its users and the security of the democratic process.

Zuckerberg has promised his employees to “fight and win” if Democratic presidential hopeful Warren wins the 2020 election and moves forward with her stated plan to break up the big US tech firms.

Also Read: Here’s What India’s Privacy Bill Requires from Social Media Firms

The company in July agreed to pay record-breaking $5 billion to the Federal Trade Commission (FTC) as fine for users’ privacy violations in the Cambridge Analytica data scandal involving millions of users.

The US FTC is also investigating Facebook for potential monopolistic practices.

The Top-100 list by Glassdoor is for large organisations or those with at least 1,000 employees. It bases its rankings on eight factors, including work/life balance, compensation and benefits and senior management, among others. (IANS)