Thursday December 13, 2018
Home Science & Technology Revealed: Why...

Revealed: Why you spend spare time on Facebook

0
//
Republish
Reprint

facebook-twitter-mobile-users

New York: Can’t help skimming through your Facebook timeline even as you take a break from work? You may just be wired to do so as the brain prepares us to be socially connected to other people even when we get some rest, says a new research.

“The brain has a major system that seems predisposed to get us ready to be social in our spare moments,” said the study’s senior author Matthew Lieberman, professor at University of California, Los Angeles.

During quiet moments, the brain is preparing to focus on the minds of other people — or to “see the world through a social lens,” Lieberman said.

Tracking brain activity of study participants using functional magnetic resonance imaging, or fMRI, the researchers found that a brain part called dorsomedial prefrontal cortex might turn on during dreams and rest in order to process our recent social experiences and update our understanding of the social world.

“It is part of a network in the brain that turns on when we dream and during periods of rest, in addition to when we explicitly think about other people,” Lieberman said.

“When I want to take a break from work, the brain network that comes on is the same network, we use when we are looking through our Facebook timeline and seeing what our friends are up to,” Lieberman said.

So although Facebook might not have been designed with the dorsomedial prefrontal cortex in mind, the social network is very much in sync with how our brains are wired.

“That is what our brain wants to do, especially when we take a break from work that requires other brain networks,” Lieberman said.

The study was published in the Journal of Cognitive Neuroscience. (IANS)

Click here for reuse options!
Copyright 2015 NewsGram

Next Story

Australia Proposes To Strengthen Regulations of Facebook, Google

Facebook has 17 million monthly users in Australia -- 68 per cent of its population -- while Instagram, second most popular site in terms of users - which is owned by Facebook, has 11 million users

0
Facebook
Australia recommends strengthening regulation of Facebook, Google. Pixabay

The Australian Competition and Consumer Commission (ACCC) on Monday proposed measures to counter the dominant market positions of Google and Facebook and strengthen monitoring on their access to information, advertising and consumers personal data.

The regulatory body, which recommended 11 preliminary measures in the report, was directed to conduct a public inquiry into the impact of digital search engines, social media platforms and other digital content in 2017 by then treasurer and current Prime Minister Scott Morrison.

“Acting as an intermediary between consumers and news outlets, platforms are inherently influential in shaping consumers’ choices of digital journalism,” said the report cited by Efe news.

This influential position and filtration of news items could place the consumer in a so-called filter bubble, increasing the risk of consumers being exposed to unreliable news, according to the report.

“The algorithms operated by each of Google and Facebook, as well as other policies, determine which content is surfaced and displayed to consumers in news feed and search results,” it said.

“The ACCC considers that the strong market position of digital platforms like Google and Facebook justifies a greater level of regulatory oversight,” Chair Rod Sims said.

Facebook
Facebook, social media. Pixabay

The commission called for the creation of a regulatory authority with powers to monitor these digital platforms and recommended establishing an automatic mechanism to take down content that violates copyright.

The ACCC said consumers should be informed about the manner in which these platforms collect and use their data to create personalized advertising.

This would include a reform of privacy laws to require the user’s express consent to data collection and “enable consumers to require erasure of their personal information where they have withdrawn their consent”.

Also Read- Actor Shahid Kapoor Finally Speak Upon His Health Rumours

ACCC said that it found that “competition may have been distorted in multiple sectors where consumer data is used”.

Facebook has 17 million monthly users in Australia — 68 per cent of its population — while Instagram, second most popular site in terms of users – which is owned by Facebook, has 11 million users.

In 2017, Google registered 90 per cent of search traffic originating from Australian desktops and 98 per cent from mobile phones. (IANS)