The online gaming environment has become very challenging, and online gaming companies have to offer something new to players to encourage them to play more games on their platforms. It is a must for them, else they will lose their subscribers to their competitors. That’s why the rewards system came into existence, to create loyal and engage users.
Why does the rewards system work?
Playing online card games is sometimes addictive because of the bonuses and rewards offered. It indeed allows players to win a lot of real cash and other benefits. Though gaming companies are the pioneers of the monetary benefits idea, all other industries also use this strategy to engage their existing customers and attract new customers as well.
What makes the rewards system work as an effective way to retain loyal customers? Rewards make one feel a sense of satisfaction — promotion to the next level or getting a discount while shopping increases the trust factor with the brand. Biologically, the brain considers it a “gift” and releases a hormone called dopamine. The property of dopamine hormone is to create a “feel-good” sensation in the brain.
Rewards create a sense of achievement which brings players back to the game again. Besides, it creates an opportunity to get something back from the game where you had invested initially. Rewards help in increasing player motivation, which in turn inspires competition. Rewards drive players to keep playing.
Get increased player engagement by rewarding them
A reward is an incentive for the users to return to the website or application over and over again. The reward system is designed to honour players’ loyalty by felicitating them with cash, merchandise, vouchers or other bonuses. Understanding this concept, every industry is trying to adopt the model for its customers.
Types of rewards
Humans seek attention and appreciation. Rewards promote user satisfaction. The excitement goes up when a player goes to the next level by winning a game and earns rewards. Let’s check out the types of rewards that keep players and enthusiasts coming back.
Many platforms give their players an opportunity to win cash prizes. Platforms like Indian Rummy apps encourage users to play rummy online and earn real cash prizes.
Some games feature coins as rewarding points. Players need to collect coins to go to the next level and upgrade their game. Rewards like coins or chips are provided at constant intervals. Note that such coins are not real money.
Loyalty points have become a universal strategy as this strategy is used by retailers too. Loyalty points are offered to customers or users to retain them. Gaming websites usually have offers like loyalty points to keep their players loyal to the platform and encourage them to come back for playing more games.
We often look for opportunities of entertainment plus rewards at the same time. Who doesn’t like to earn money and get appreciation while having fun? You got your answer!