Monday December 16, 2019
Home India The Rise of T...

The Rise of TikTok App in India

TikTok also said it has stopped allowing users below 13 years to login and create an account on the platform

0
//
TikTok
The logo of the TikTok application is seen on a screen in this picture illustration taken Feb. 21, 2019. VOA

The rise of the Chinese short video-sharing app TikTok in India has been so spectacular over the past year that it is now nearly impossible for any social media user to not have come across its content.

These user-created videos that often contain memes, lip-syncing songs and sometimes sleazy posts regularly find ways to other popular social media sites including Facebook, WhatsApp and ShareChat. These are the platforms where most adult social media users are now getting introduced to TikTok.

For the young generation though, especially the teenagers and even younger kids, the app needs no introduction.

In fact, according to a new report from mobile app intelligence firm Sensor Tower, out of the 18.8 crore new users that TikTok added globally in the first quarter of 2019, 8.86 crore were from India.

Globally, TikTok has far crossed 1.1 billion installs and in the first quarter of 2019, it emerged as the third most installed app in the world, ranking behind only Facebook’s WhatsApp and Messenger at No. 1 and No. 2, respectively, the analysis showed.

But how do you explain the dramatic rise of this app owned by Chinese tech company ByteDance?

“The rise of TikTok (formerly Musical.ly), highlights where the future of the Internet in India is: video,” leading tech policy and media consultant Prasanto K. Roy told IANS.

“Of the 500 million smartphone and mobile broadband users in India, well over 300 million consume predominantly or only video. And as we get the next 200 million online by 2020, the video-only share will rise to over 70 per cent,” he added, indicating the potential for further growth of video sharing apps in the country.

So far, the big drivers of Internet adoption in India have been WhatsApp, Messenger and Facebook, with additional help from shopping and taxi apps, and some streaming services such as Hotstar.

tiktok
TikTok has over 54 million monthly active users (MAUs) in India. Pixabay

“No other app before Musical.ly/Tik Tok really went to a video-only, and especially an interactive video platform. For instance, its ‘react’ feature lets users to film their reaction to a video and its ‘duet’ feature allows users to film a video aside another video,” Roy added.

Another reason for its growth is that the app allows people to express themselves even if they do not have the gift of the gab. So anyone who feel a little ostracized in platforms such as Facebook and Twitter may find solace on TikTok.

“TikTok caters to those who feel left out on other primarily-text platforms, either because of literacy or language inadequacy,” Roy pointed out.

However, the growth of TikTok has not been without its share of controversies.

Also Read- Microsoft Make Webmail Users Alert Over Possible Cyber Attacks: Report

Hearing a petition filed by an advocate, the Madras High Court earlier this month asked the Centre to ban the app, saying it “encourages pornography” and is spoiling the future of youths and the minds of children.

TikTok on Friday said as part of its commitment towards providing a positive in-app environment for its users in India, it had removed over six million videos that have violated its “Community Guidelines”.

TikTok also said it has stopped allowing users below 13 years to login and create an account on the platform.

“Unfortunately, social media has been an unsafe space and a platform like this (TikTok) which draws children in, and therefore possible predators, needs to be used with care,” Roy said. (IANS)

Next Story

Filmmaker Mahesh Bhatt Takes Pledge Not to Support Citizenship Amendment Act

The Bill, which has since become an Act, will provide Indian nationality to Hindus, Christians, Sikhs, Parsis, Jains and Buddhists fleeing persecution in Pakistan, Afghanistan and Bangladesh

0
Mahesh Bhatt
After attending the press meet, Mahesh Bhatt on Sunday tweeted: We the people of India , having solemnly resolved to constitute India into a SOVEREIGN SOCIALIST SECULAR DEMOCRATIC REPUBLIC.(At Ambedkar's abode. After reading the Preamble of our Constitution)". Wikimedia Commons

Filmmaker Mahesh Bhatt on Sunday took a pledge not to support the Citizenship Amendment Act (CAA).

He along with Congress leader Sanjay Jha joined a protest meet here. A video is doing the rounds on the Internet in which Bhatt is seen taking the pledge, perhaps a few days back.

“We believe Citizenship Amendment Bill is discriminatory and it violates the constitutional values. We don’t accept this bill and if it becomes a law we shall boycott its execution. We pledge not to submit any documents if asked to prove our citizenship,” he has said in the video.

After attending the press meet, Bhatt on Sunday tweeted: We the people of India , having solemnly resolved to constitute India into a SOVEREIGN SOCIALIST SECULAR DEMOCRATIC REPUBLIC.(At Ambedkar’s abode. After reading the Preamble of our Constitution).”

Several parts of India have been witnessing violent protests ever since the Citizenship (Amendment) Bill was passed in Lok Sabha last week. The situation further escalated after the bill was cleared in Rajya Sabha.

The Bill, which has since become an Act, will provide Indian nationality to Hindus, Christians, Sikhs, Parsis, Jains and Buddhists fleeing persecution in Pakistan, Afghanistan and Bangladesh.

Mahesh Bhatt
Filmmaker Mahesh Bhatt on Sunday took a pledge not to support the Citizenship Amendment Act (CAA). Wikimedia Commons

The issue has caused widespread unprecedented violent protests in the northeast, especially in the states of Assam, Tripura and Meghalaya, with the agitating demonstrators demanding the withdrawal of the CAA claiming that the fresh legislation would jeopardize the demographic situations and life, culture and socio-economic positions to the 45.58 million populations of region.

ALSO READ: Apple, Spotify Podcasts Now Availabe on Amazon Echo Lineup

On Sunday afternoon, four buses were burnt in South Delhi as protesters clashed with police. (IANS)