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India-Based Royal Enfield Expects To Dominate The U.S. Markets

Harley has been the historical market leader in the heavyweight motorcycle space in the United States.

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Royal Enfield, India, Motorcycle
Royal Enfield motorcycles are displayed at Royal Enfield's flagship shore in Bangkok, Thailand. VOA

India-based motorcycle brand Royal Enfield expects sales in its new North American business to almost triple this year and is aiming to dominate the market for middleweight bikes into which Harley-Davidson Inc has just shifted in a bid to revive sales.

Enfield, originally a classic UK brand but manufactured by India’s Eicher Motors Ltd in southern India since the early 1970s, has thwarted Harley’s efforts to make inroads in India, the world’s biggest two-wheeler market with some 17 million in sales annually.

Both companies are dwarfed in the lightweight categories by India’s Hero Motor Corp, Japan’s Honda and Bajaj Auto , and so far Enfield’s presence outside India in the more specialized market in medium-sized and large cruisers has been minimal.

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Motorcycles being unveiled at the EICMA motorcycle show in Italy’s Milan on November 7, 2017. Wikimedia Commons

Its arrival in North America three years ago signaled another headache for Harley, although sales of its iconic “Bullet” and “Classic” motorcycles have been stuck in the hundreds.

Based in Milwaukee, also the home town of Harley, Enfield sold between 700 and 800 motorcycles in the year ended March, and expects to sell nearly 2,000 in the current fiscal year, according to its North America president, Rod Copes.

“Our goal, over the next three to five and 10 years, is to be the largest middleweight motorcycle player, not just globally but also in North America. We want to get up to, where we are selling more than 10,000 to 15,000 motorcycles a year,” Copes told Reuters.

The bikemaker has been able to capitalize on demand by helping younger riders own a cruiser bike, along the lines of Harley’s but at a more affordable price point

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Harley-Davidson Inc has just shifted in a bid to revive sales. Flickr

Enfield bikes come with a starting price tag of $4,000, which will rise to the $8,000 range following its new launches early next year. Harley’s entry level bike prices start at $6,899 and go up to $43,889.

“The U.S. motorcycle market is flipped upside down and the only segment that is growing is the middle-weight. I think we are beginning to see a little bit of a trend and a change in the industry itself, away from maybe the bigger, the better to smaller is funner,” Copes added.

Harley has been the historical market leader in the heavyweight motorcycle space in the United States and has been expanding into the middleweight motorcycle market with the launch of Street 500, Street 750 and the Street Rod range.

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While Harley’s shipments have been dropping in the United States as its mainstay customer base is aging, it still managed to ship 144,893 motorcycles in the United States in fiscal 2017, according to its annual SEC filing.

The company does not break down those numbers into bike categories but analysts say almost all of those were heavyweight cruisers. (VOA)

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Social Video app TikTok Reaches 1.5 Billion Downloads Worldwide

To recall, TikTok crossed the 1 billion downloads milestone in February 2019, taking just under nine months to generate a further 500 million installs

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TikTok
The logo of the TikTok application is seen on a screen in this picture illustration taken Feb. 21, 2019. VOA

Social video app TikTok has reached 1.5 billion downloads worldwide on the App Store as well as Google Play and India leads the chart with 466.8 million or about 31 per cent of all unique installs.

In 2019, the app accumulated 614 million downloads — six per cent more than it had last year, reported mobile intelligence firm Sensor Tower.

India has been a fast adoptor in 2019, driving up 277.6 million downloads so far this year, or roughly 45 per cent of all global installs.

China generated the second largest amount of downloads with 45.5 million, or 7.4 percent, while the US is No 3 with 37.6 million installs, or about 6 per cent, this year.

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TikTok has over 54 million monthly active users (MAUs) in India. Pixabay

The figure does not include installs from third-party Android stores in the country, said Sensor Tower.

TikTok with 614 million downloads currently is the third-most downloaded non-gaming app of the year, behind WhatsApp at the top with 707.4 million installs and Facebook Messenger at second spot with 636.2 million.

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Facebook is fourth with 587 million downloads and Instagram at fifth spot with 376.2 million.

To recall, TikTok crossed the 1 billion downloads milestone in February 2019, taking just under nine months to generate a further 500 million installs. (IANS)