Tuesday, August 11, 2020
Home India Samsung Expected to Take Advantage of Anti-China Sentiments in India: Analysts

Samsung Expected to Take Advantage of Anti-China Sentiments in India: Analysts

Anti-China sentiment to benefit Samsung mobile biz in India, say industry Analysts

As anti-China sentiments grow in India after the ban on 59 apps and a public boycott of Chinese-made goods, Samsung Electronics is expected to increase its presence in the Indian smartphone market, industry analysts have said.

The fluid market situation offers new opportunities for various smartphone makers, especially the non-Chinese ones, to realign their strategies and regain the lost market share in the face of fierce Chinese competition.

“Shipments of consumer goods that are against public sentiment will face difficulties. As Chinese smartphone makers are expected to suffer sales decline in India, Samsung is expected to take advantage of it,” Yonhap news agency quoted Lee Chang-min, an analyst at KB Securities, as saying.

Follow NewsGram on Twitter to stay updated about the World news.

According to market tracker Counterpoint Research, four of the top five smartphone brands in the Indian smartphone market were from China in the first quarter of the year, with Samsung being the only non-Chinese company.

Anti-China sentiment to benefit Samsung mobile biz in India: Analysts
Samsung came in third on the list with a 16% market share. Wikimedia Commons

Xiaomi led the way with 30 per cent, followed by its Chinese compatriot Vivo with 17 per cent. Realme and Oppo were ranked fourth and fifth in the Indian smartphone market with a share of 14 percent and 12 percent, respectively.

Samsung came in third on the list with a 16 per cent market share, Counterpoint Research data showed.

Analysts said the upbeat performance in India could push up Samsung’s overall mobile business.

“For Samsung, India is a market that the company cannot give up,” said Roh Kyoung-tak, an analyst at Eugene Investment & Securities. “Samsung’s long-term business strategy must have a plan for the Indian market”.

In the first quarter (January-March) this year, Samsung’s shipments were driven by its upgraded A and M series (A51, A20s, A30s, and M30s).

According to Counterpoint Research, Samsung managed to hold third position in Q1 2020 due to launches across several price tiers, especially in the affordable premium segment (S10 Lite, Note 10 Lite).

Tarun Pathak, Associate Director, Counterpoint Research, said that consumer sentiments are running high and a section of users will look for alternatives, benefitting global and Indian brands.

Anti-China sentiment to benefit Samsung mobile biz in India: Analysts
Samsung managed to hold third position in Q1 2020 due to launches across several price tiers. Pixabay

The industry watchers said the second-quarter performance of Samsung’s mobile business unit may not be worse than expected due to the economic reopening of major markets from end-May, though an earnings decline appears inevitable.

Also Read: YouTube to Cooperate With South Korea to Monitor Fake News, Illegal Content

Samsung will release the Galaxy Note 20 series and the Galaxy Fold 2 foldable smartphone next month to drive its handset sales in the second half of the year.

According to Prabhu Ram, Head-Industry Intelligence Group, CyberMedia Research (CMR), for players like Samsung to succeed, they would need to build meaningful value propositions for consumers, both in terms of specs and pricing.

“Affordability will continue to be a major theme this year and brands will need to dovetail their offerings accordingly,” Ram told IANS. (IANS)

STAY CONNECTED

18,960FansLike
362FollowersFollow
1,781FollowersFollow

Most Popular

Reliving The Life Of Abanindranath Tagore

A founding artist of the Bengal school of art, Abanindranath Tagore (1871-1951) has had a profound impact on modern Indian art as we know...

Boost Immunity This Monsoon: The Tasty Way

2020 is unlike any year we have seen and in parts of the country this monsoon is unlike any we have seen. Staying healthy is...

Kohli, Rohit, Dhoni Among Most Popular Cricketers Worldwide: Study

India skipper Virat Kohli's popularity knows no bounds and once again it has been re-affirmed by a study which has revealed that the 31-year-old...

I Have Always been a Hands-on Mom: Raveena Tandon

By Puja Gupta A hands-on mom, Raveena Tandon has not just portrayed impactful and memorable characters in her career spanning over two decades but has...

Know South Africa’s Indigenous Cuisine

By Puja Gupta Food is invariably a universal connector - however, experiencing and sharing-in the food of a different land is a very personal experience. As...

PETA Moves to Delhi HC to Seek Directions to Prohibit Animal Cruelty

People for the Ethical Treatment of Animals (PETA) on Monday moved the Delhi High Court to seek directions to the central government to prohibit...

The Impact of Stress on Skin, Hair and How to Overcome It

By Puja Gupta The lockdown has resulted in stress for a lot of people - stress of being cooped inside for weeks together; the uncertainty...

People Who Play VR Games Can Develop Higher Navigational Efficiency

Adding to the growing list of studies, a new study has said that individuals playing a virtual reality (VR)-based game can develop higher navigational...

Recent Comments