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South Korean Tech Giant Samsung Declares Next Decade as ‘Age of Experience’

Pointing to increasing global urbanisation, Samsung outlined its smart cities vision, where intelligent systems enabled by smart devices, platforms and data, will make city life much safer and easier

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To get ahead in the fast-changing tech industry, Samsung said it will expand investment in burgeoning tech segments to propel growth. Wikimedia Commons

Heralding the next decade as an ‘Age of Experience’, Samsung showcased human-centered technologies and experiences — a personal care robot, AI-powered home of the future, and a smart city driven by Internet of things (IoT) and 5G at the ongoing ‘CES 2020’ conference here.

The ‘Age of Experience’ will transform how we care for ourselves and our family and customise our homes to meet our individual needs.

“In the Age of Experience, we need to rethink the space we have to accommodate our diverse and evolving lifestyles,” said H.S. Kim, President and CEO of Consumer Electronics Division, Samsung Electronics.

“What makes Samsung’s approach unique is the fact that we have a very clear philosophy built around human-centered innovation,” Kim told a packed house here on Monday.

Kim unveiled Samsung’s vision of robots as ‘life companions’, and introduced Ballie, a small, rolling robot that understands you, supports you, and reacts to your needs to be actively helpful around the house.

Sebastian Seung, Executive Vice President and Chief Research Scientist at Samsung Electronics said that Ballie, with its On-Device AI capabilities, is a fitness assistant and a mobile interface that seeks solutions for people’s changing needs.

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Samsung Electronics accounted for 11 per cent of the global market for telecom equipment in the third quarter, rising sharply from 5 per cent posted at end-2018, according to the data compiled by industry tracker IHS Markit. Wikimedia Commons

“It does all this while maintaining stringent data protection and privacy standards,” said Seung.

Samsung also showed how a room can be transformed with a screen like its MicroLED display, a convergence of software, AI, IoT and hardware.

“A screen is not a product — it’s your window to the world, allowing you to instantly connect to your loved ones and friends as if they are in the same room,” said Federico Casalegno, Chief Design Innovation Officer of Samsung Design Innovation Center.

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“People can see and experience almost everything in the world and even the unknown world through the screen.”

Pointing to increasing global urbanisation, Samsung outlined its smart cities vision, where intelligent systems enabled by smart devices, platforms and data, will make city life much safer and easier.

“Smart cities that utilise AI, IoT and 5G will transform how we interact with the surrounding environment in ways that maximise convenience and enjoyment,” noted Emily Becher, Senior Vice President and Head of Samsung NEXT Global. (IANS)

Next Story

India Becomes the Second Largest Smartphone Market After China: Report

India surpasses US to become 2nd largest smartphone market

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The Indian smartphone market surpassed the US for the first time on an annual level. Pixabay

New Delhi: Riding on Chinese brands, the India smartphone market surpassed the US for the first time on an annual level and this is the latest science and technology news, becoming the second-largest smartphone market after China globally — reaching 158 million shipments in the calender year 2019 with 7 per cent (YoY) growth, a report from Counterpoint Research said on Friday.

While Xiaomi continued to be the top player with 28 per cent market share in the calendar year 2019, Samsung was second with 21 per cent and Vivo at 16 per cent market share, said Counterpoint’s ‘Market Monitor’ service.

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India has now become the second-largest smartphone market after China globally. Pixabay

“Although the rate of growth for smartphone market hit single digit for the first time ever on an annual basis, India is underpenetrated relative to many other markets with 4G penetration in terms of subscribers being around 55 per cent,” said Tarun Pathak, Associate Director, Counterpoint.

“Chinese brands share hit a record 72 per cent for the year 2019 as compared to 60 per cent share a year ago.

“This year, we have seen all major Chinese players expanding their footprint in offline and online channels to gain market share. For instance, Xiaomi, realme, and OnePlus have increased their offline points of sale while brands like Vivo have expanded their online reach with Z and U series,” said Anshika Jain, Research Analyst at Counterpoint.

Over the past four years, Xiaomi, Vivo, and OnePlus have grown 15 times, 24 times and 18 per cent, respectively.

“This highlights that OEMs are mature enough to capture next wave of growth and expand their operations in India,” Jain added.

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Although the rate of growth for smartphone market hit single digit for the first time ever on an annual basis, India is underpenetrated relative to many other markets with 4G penetration in terms of subscribers being around 55 per cent. Pixabay

Samsung shipments remained almost flat (YoY) while it has shown a 5 per cent (YoY) decline in 2019.

“This is for the first time Samsung transitioned to a completely new portfolio targeting different channels (offline with A series and online with M series). However, it needs to double down its efforts to keep the momentum going,” the report noted.

While the smartphone market registered YoY growth, the feature phone market witnessed a steep decline of nearly 42 per cent YoY in 2019 and 38 per cent (YoY) in Q4 2019.

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“This is due to slowdown in the new shipments from Reliance Jio. However, the players such as itel, Lava, Nokia and Micromax registered positive annual
growth despite the overall segment declined showing the untapped potential of the market,” said the report.

In fact, itel emerged as the number one feature phone brand in Q4 2019, followed by Samsung and Lava. (IANS)