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Samsung Display Cuts LCD Production to Focus on QD-OLED

Its home rival LG Electronics Inc. has also been shifting its focus from LCD to OLED panels to boost its bottom line amid a flood of cheap Chinese LCD panels in the market

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To get ahead in the fast-changing tech industry, Samsung said it will expand investment in burgeoning tech segments to propel growth. Wikimedia Commons

Cutting down on the production of liquid crystal displays (LCD) by Samsung Display Co., in response to dropping profits, can also be seen as the company’s move to shift its focus to a new type of organic light-emitting diode (OLED) panel, industry officials said on Wednesday.

The display making subsidiary of Samsung Electronics Co. has trimmed LCD production at its Asan factory, about 100 km south of Seoul, while preparing a large-scale investment for Quantum Dot (QD) OLED panels, a type of hybrid display that uses both OLED and quantum dot technology, according to them.

“We have adjusted production in some of the LCD lines due to rising deficits amid a global supply glut but haven’t yet confirmed investment plans for QD-OLED panels,” a Samsung Display official said, asking not to be named, Yonhap news agency reported.

“It has become an inevitable industry trend as other LCD makers are decreasing supplies amid a sharp fall in prices.”

Some industry watchers speculated that Samsung will soon stop some LCD lines and announce an investment plan for QD-OLED panels to focus on a more profitable segment.

Samsung Display, a leading smartphone OLED panel maker, already uses its QD technology for premium TVs and is well-positioned to develop the new type of display.

samsung, better selfie camera
Samsung declined to disclose its sales target for the new Note series, but said it expected to achieve higher sales volume than the predecessor Note 9 models. Pixabay

“Samsung Display is expected to phase out its LCD line at its Asan factory, realign its large display business and speed up its push for QD-OLED ” Kim Dong-won, an analyst at KB Research, said noting that QD-OLED investment will be over 10 trillion won ($8.3 billion).

If the investment plan is confirmed, it would be the first in seven years for Samsung Display to produce OLED panels for TVs. The firm had supplied 55-inch OLED panels to Samsung Electronics in 2012, but it halted production in the next year due to a low yield rate.

Samsung Display suffered a deficit of 61 billion won on sales of 11.8 trillion won in the first half of this year, its financial report showed.

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Its home rival LG Electronics Inc. has also been shifting its focus from LCD to OLED panels to boost its bottom line amid a flood of cheap Chinese LCD panels in the market.

In a conference call last month, its display making unit LG Display Co. said it has transformed two of three of eighth-generation LCD lines to OLED manufacturing and is considering halting its last remaining line depending on the market situation. (IANS)

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Realme, Samsung Have Lowest Return Rates Among All Smartphone Brands in India

When it comes to reliability, Realme users rank their smartphones high (90 per cent), followed by Samsung (88 per cent) and Vivo (87 per cent)

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samsung
To get ahead in the fast-changing tech industry, Samsung said it will expand investment in burgeoning tech segments to propel growth. Wikimedia Commons

Chinese handset maker Realme and South Korean major Samsung have the lowest return rates among all smartphone brands in India, a survey by CyberMedia Research (CMR) said on Thursday.

The “CMR MICI” survey that included 4,000 smartphone owners across top eight Indian cities, focused on smartphone purchase process, key smartphone specs of priority, as well as issues with post-sales service, including repairs or replacements.

“The return rates in smartphone brands provide a measure of consumer satisfaction with their current brand and, in turn, implies that the brands have been able to excel in meeting consumer expectations. Our survey findings report the lowest return rate for brands, such as Realme and Samsung, in comparison to the prevailing industry average,” Prabhu Ram, Head-Industry Intelligence Group (IIG), CMR, said in a statement.

The lowest return rates are determined by the first visit to the brand’s service centre within the first six months of purchase, for either repair or replacement, by both online as well as offline buyers.

Around three per cent of the total smartphone users visited a service centre for the first time within the first six months of their smartphone purchase, during the in-warranty period.

Realme, Online, Smartphone
Armed with a quad camera-system smartphone in every price segment along with an investment worth Rs 300 crore for its surface-mount technology (SMT) lines, Chinese handset maker Realme aims. Pixabay

When it comes to looks, design and feel, users of Vivo are most satisfied (99 per cent), followed by OPPO and Realme users (98 per cent each), and at third place, Xiaomi with 97 per cent satisfaction.

Across smartphone brands, users are excited about the design aesthetics, camera performance and build quality that phones sport across price bands.

Users indicated more satisfaction with intangible factors that they associate with their smartphones, including reliability and performance.

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“In order to win consumer mindset, smartphone brands need to invest in getting not just product design and product quality right, but they must ensure overall brand experience, and service quality right,” Ram added.

When it comes to reliability, Realme users rank their smartphones high (90 per cent), followed by Samsung (88 per cent) and Vivo (87 per cent). (IANS)