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Samsung Does Not See India From One Lens or One Portfolio

"Our pursuit of the consumer is clear: wherever is the demand, we will be there," said Warsi

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Samsung files new patent application for 3D displays.

Unlike most Chinese smartphone manufacturers who are “one portfolio” players, South Korean giant Samsung does not see India from one lens and one portfolio and believes in serving all consumers across price points, stresses Asim Warsi, Global Vice President, Samsung India.

Gearing up to launch two smartphones — M10 for around Rs 9,500 and M20 for nearly Rs 15,000 — with industry-first features this month, Warsi said the company is deeply committed to the whole smartphone ecosystem and not just one price segment.

“We are here to serve all consumers — from flagship premium and luxury to mid-range, affordable and popular smartphone segments. Being a full-range player, we have a full deployment and infrastructure in place in the country,” Warsi told IANS in an interview.

“We have been developing products for India via our robust R&D and product design teams based here. We have made deep investments into the country. We do not see India from one lens or one portfolio, unlike others.”

The first-ever ‘M’ series smartphones with features like Infinity V display and massive battery power are being manufactured for the millennials at Samsung’s facility in Noida — the world’s largest mobile phone factory.

“India is the first market for the global launch of ‘M’ series. It will go to other markets later. The ‘M’ portfolio which will be made available through online channel is single-mindedly designed and intended for millennials,” informed Warsi.

Industry experts too believe that Samsung which is still the most vertical integrated player in the Indian market, has set its eyes firmly on de-throning Xiaomi’s highly-successful ‘Redmi’ series in the affordable and mid-price range segment.

“Samsung has access to latest display, camera, memory and connectivity technologies from hardware perspective. Further, it can enjoy global scale for the same ‘M’ models more than Xiaomi,” Neil Shah, Partner and Research Director at Counterpoint Research told IANS.

According to Warsi, Samsung’s collective knowledge, understanding on tech and R&D and consumer behaviour – the company has put all that together in conceiving ‘M’ series.

Samsung
According to him, the Rs 10,000-Rs 20,000 price segment is very large and high-growing segment.

“Nearly third of India’s population are millennials. Studies show that more than half the shoppers online are millennials. The ‘M’ series through the online channel is designed for them.”

The young consumers are on top of the chain when it comes to using the hardware and software and over-the-top (OTT) applications on their devices.

“They are very evolved, intelligent consumers and research drives them to best value devices and the ‘M’ series is just that — in terms of battery, speed, display and visual richness. We have changed the bar with ‘M’ series in the popular price segments in the country,” noted Warsi.

Galaxy M20 will house a massive 5,000mAh battery — the first-ever on any Samsung smartphone — a big plus for phone users in the country who treat battery life as one of their key requirements. The M10 will house a 3,500mAh battery.

“You will see evocative display, massive battery with power management solutions, memory management solutions, fast charging technology — all in ‘M’ devices.

“In one word, these are powerful devices, made for India keeping the local requirements in mind,” Warsi added.

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According to him, the Rs 10,000-Rs 20,000 price segment is very large and high-growing segment.

“In fact, all price segments are growing but most important is what millennials are buying into. The ‘M’ series is going to give them what they are currently doing with there devices, including shopping.

“Our pursuit of the consumer is clear: wherever is the demand, we will be there,” said Warsi. (IANS)

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Samsung Unveils Flagship Samsung Galaxy S10 Lite For Rs 39,999

Galaxy S10 Lite also comes with on display fingerprint scanner

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Samsung
The Samsung Galaxy S10 Lite comes with Qualcomm Snapdragon 855 processor, a long-lasting 4,500mAh battery with its 25W superfast charging technology. IANS

Samsung on Thursday launched another flagship Galaxy S10 Lite smartphone for Rs 39,999 in India that can be pre-booked across Flipkart, Samsung.com and leading retail stores from January 23 till February 3.

The 6.7-inch Galaxy S10 Lite with 8GB RAM and 128GB internal memory will go on sale from February 4 and those who pre-book the device would get one-time screen replacement at Rs 1,999, covering accidental screen damage within one year of purchase.

The company also offered an additional Rs 3,000 cashback with ICICI Bank credit cards on the device that will be available in Prism White, Prism Black and Prism Blue colours.

“We’re confident that Galaxy S10 Lite’s Pro-Grade Camera, flagship performance and uninterrupted visual experience will excite consumers and create a huge demand for the smartphone,” said Asim Warsi, Senior Vice President, Mobile Division, Samsung India.

Galaxy S10 Lite houses triple-camera system at the rear — Steady OIS Camera (48MP), Ultra-Wide (12MP) and Macro (5MP) sensors. The device sports 32MP selfie camera. The USP of the device is the super-steady Optical Image Stabilization (OIS), a gimbal-like hardware that tilts the camera unit to ensure blur-free photos and videos while in action.

“In line with our vision to offer a greater choice to consumers who are seeking to upgrade their smartphones, we are happy to strengthen our premium offering with the launch of Samsung Galaxy S10 Lite,” said Aditya Soni, Senior Director – Mobiles at Flipkart.

Samsung
Samsung on Thursday launched another flagship Galaxy S10 Lite smartphone for Rs 39,999 in India that can be pre-booked across Flipkart, Samsung.com and leading retail stores from January 23 till February 3. IANS

The Galaxy S10 Lite comes with Qualcomm Snapdragon 855 processor, a long-lasting 4,500mAh battery with its 25W superfast charging technology.

The device comes with Super AMOLED edge-to-edge Infinity-O display that introduces users to the 20:9 expansive view with remarkable screen ratio. The unique Infinity-O Display packs an array of sensors and camera technology into a hole-in display so people can maximize your screen real estate without any distractions.

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Galaxy S10 Lite also comes with on display fingerprint scanner. (IANS)