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Samsung Does Not See India From One Lens or One Portfolio

"Our pursuit of the consumer is clear: wherever is the demand, we will be there," said Warsi

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Samsung, speaker
Samsung files new patent application for 3D displays.

Unlike most Chinese smartphone manufacturers who are “one portfolio” players, South Korean giant Samsung does not see India from one lens and one portfolio and believes in serving all consumers across price points, stresses Asim Warsi, Global Vice President, Samsung India.

Gearing up to launch two smartphones — M10 for around Rs 9,500 and M20 for nearly Rs 15,000 — with industry-first features this month, Warsi said the company is deeply committed to the whole smartphone ecosystem and not just one price segment.

“We are here to serve all consumers — from flagship premium and luxury to mid-range, affordable and popular smartphone segments. Being a full-range player, we have a full deployment and infrastructure in place in the country,” Warsi told IANS in an interview.

“We have been developing products for India via our robust R&D and product design teams based here. We have made deep investments into the country. We do not see India from one lens or one portfolio, unlike others.”

The first-ever ‘M’ series smartphones with features like Infinity V display and massive battery power are being manufactured for the millennials at Samsung’s facility in Noida — the world’s largest mobile phone factory.

“India is the first market for the global launch of ‘M’ series. It will go to other markets later. The ‘M’ portfolio which will be made available through online channel is single-mindedly designed and intended for millennials,” informed Warsi.

Industry experts too believe that Samsung which is still the most vertical integrated player in the Indian market, has set its eyes firmly on de-throning Xiaomi’s highly-successful ‘Redmi’ series in the affordable and mid-price range segment.

“Samsung has access to latest display, camera, memory and connectivity technologies from hardware perspective. Further, it can enjoy global scale for the same ‘M’ models more than Xiaomi,” Neil Shah, Partner and Research Director at Counterpoint Research told IANS.

According to Warsi, Samsung’s collective knowledge, understanding on tech and R&D and consumer behaviour – the company has put all that together in conceiving ‘M’ series.

Samsung
According to him, the Rs 10,000-Rs 20,000 price segment is very large and high-growing segment.

“Nearly third of India’s population are millennials. Studies show that more than half the shoppers online are millennials. The ‘M’ series through the online channel is designed for them.”

The young consumers are on top of the chain when it comes to using the hardware and software and over-the-top (OTT) applications on their devices.

“They are very evolved, intelligent consumers and research drives them to best value devices and the ‘M’ series is just that — in terms of battery, speed, display and visual richness. We have changed the bar with ‘M’ series in the popular price segments in the country,” noted Warsi.

Galaxy M20 will house a massive 5,000mAh battery — the first-ever on any Samsung smartphone — a big plus for phone users in the country who treat battery life as one of their key requirements. The M10 will house a 3,500mAh battery.

“You will see evocative display, massive battery with power management solutions, memory management solutions, fast charging technology — all in ‘M’ devices.

“In one word, these are powerful devices, made for India keeping the local requirements in mind,” Warsi added.

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According to him, the Rs 10,000-Rs 20,000 price segment is very large and high-growing segment.

“In fact, all price segments are growing but most important is what millennials are buying into. The ‘M’ series is going to give them what they are currently doing with there devices, including shopping.

“Our pursuit of the consumer is clear: wherever is the demand, we will be there,” said Warsi. (IANS)

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Apple, Samsung Can Change The Manufacturing Scenario In India: Minister

The government sees iconic companies like Apple and large consumer goods makers like Samsung as big players in electronics who can change the face of manufacturing in India, Minister of State for IT

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Samsung, Apple, Manufacturing, India
Apple and Samsung are very big players, they can change scenarios for private sector manufacturing, they can be role models for other companies to manufacture in India. Wikimedia Commons

The government sees iconic companies like Apple and large consumer goods makers like Samsung as big players in electronics who can change the face of manufacturing in India, Minister of State for IT and Telecom Sanjay Shamrao Dhotre has said.

“Apple and Samsung are very big players, they can change scenarios for private sector manufacturing, they can be role models for other companies to manufacture in India”, Dhotre told IANS in an exclusive interview.

On Monday, IT and Telecom Minister Ravi Shankar Prasad held a day-long round table with the CEOs of many global companies, including Apple and Samsung, to get feedback on their concerns and how those could be addressed to make India a top electronics manufacturing hub.

Revenue Secretary Ajay Bhushan Pandey and Niti Aayog CEO Amitabh Kant also attended the meeting.

Cupertino-based smartphone maker Apple Inc, was specially mentioned and nudged by Prasad to expand their presence in India.

“Apple has started manufacturing phones in India including components. They have started making iPhones in India and also components both for exports. But this is just a tip of the iceberg. I want a robust presence of Apple in India. A super robust presence of Samsung in India. Apple is also on board as far as the India story in concerned,” Prasad told media here after the meeting.

Samsung, Apple, Manufacturing, India
Samsung to come up with many new inventions as well, this year. Wikimedia Commons

The global IT and telecom CEOs raised issues of tariffs, taxes, single window clearance and component manufacturing, among others, with the Minister.

” The round table meeting was to only hear from them because many of their problems are similar– tax structure, tariffs , state level problems. Revenue secretary and Niti Aayog CEO were there and we all will sit together and resolve everything. Incentives or otherwise, there are some probles on the duty and the tax structure. And the revenue secretary has assured of looking into the issues”, Dhotre said.

Responding to a query on policies to boost electronics production, Dhotre said: “We are amending the policies in this regard. All the companies are very enthusiastic to invest and increase their presence in India. We will come out the new set up incentives in the next three to four months”.

The Minister also said that with the kind of policies and steps the ministry is taking, “we will certainly achieve the 400 billion dollar target by 2025”.

The National Electronics Policy, 2019 targets a turnover of $400 billion for the electronics system design and manufacturing (ESDM) sector by 2025.

Samsung, Apple, Manufacturing, India
An Apple company logo is seen behind tree branches outside an Apple store in Beijing, Dec. 14, 2018. VOA

Apple has started to export iPhones to some European markets from India. Its contract manufacturer Wistron Corp’s Indian arm is now exporting smart phones from their Bengaluru facility.

Bringing in new norms for FDI in single-brand retail, the government has recently allowed all procurement made in India by a single-brand retailer for that brand to be counted towards local sourcing, irrespective of whether the goods procured are sold in India or exported – which was a major relief for companies like Apple Inc.

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The new norms also allow firms to open online shops before setting up a physical store, which too helps Apple in regard to its India plans.

According to IT Ministry officials, as a fallout of the US-China trade tensions, it is believed that Apple’s suppliers and partners like Foxconn or Wistron are being nudged to gradually shift their production out of China.

Apple Inc last week launched the newest iPhone 11 starting at $699, as well as new gaming and content streaming subscription services, at aggressive monthly tariffs as the California-based company looks to create new revenue streams amidst falling phone sales globally. (IANS)