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Samsung Electronics Co.’s First Foldable Device Finally Hits the Shelves

The phone is set to be released in South Korea on Thursday with a price tag of nearly $2,000

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Samsung, Apple, Manufacturing, India
Apple and Samsung are very big players, they can change scenarios for private sector manufacturing. LifetimeStock

Creating a “whole new smartphone category” is easier said than done, and it was especially so for Samsung Electronics Co.’s first foldable device, which will finally hit the shelves after months of delay.

Samsung said it will take the wraps off its revamped Galaxy Fold to allow visitors to the IFA Berlin technology expo slated for September 6-11 to try out its new device. The phone is set to be released in South Korea on Thursday with a price tag of nearly $2,000.

The South Korean tech giant had initially planned to launch the device in the US in late April but postponed it over durability issues discovered by early reviewers, Yonhap news agency reported on Thursday.

The Galaxy Fold has a 7.3-inch display that becomes a 4.6-inch screen when folded and is designed to enhance multitasking experiences. It is 6.9 mm thick when unfolded and 17 mm thick when folded.

Samsung, Electronic Devices, Foldable Device
Creating a “whole new smartphone category” is easier said than done, and it was especially so for Samsung Electronics Co.’s first foldable device, which will finally hit the shelves after months of delay. Pixabay

The premium smartphone packs a next-generation AP chipset and 12 gigabytes of RAM, as well as six cameras, the firm said.

Samsung said it extended the top protective layer of the display beyond the bezel, making it hard for users to peel it off. The top and bottom of the hinge area have been strengthened with new protection caps, and additional metal layers underneath the display have been included to reinforce the protection of the display, it noted.

With this first generation model only available in a 5G version in South Korea, Samsung said it will expand its foldable device line-up to meet the varying demands of customers.

It is Samsung’s fourth 5G smartphone, following the Galaxy S10, Note 10 and A90, reinforcing its product portfolio for the ultra-fast network.

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Samsung said the top-of-the-line device will be available in select markets, including the US, China and India, in the initial stage, and it will decide its marketing strategy based on feedback from early adopters.

The world’s largest smartphone maker brought the innovative phone to the market amid diminishing phone sales as consumers wait longer to upgrade their phones and cheaper Chinese brands expand their clout in emerging markets.

Though Samsung expressed hope that its most expensive phone could rev up its mobile business, market watchers said it will have a limited impact due to its high price and lingering concerns over durability issues for the first-generation device.

Its Chinese rival Huawei had planned to release a more expensive foldable phone, the Mate X, earlier this year, but it once again delayed its launch to November, illustrating the difficulties of perfecting a durable, flexible display. (IANS)

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COVID-19: Samsung Exclusive Stores get ‘Suraksha’ Certified

The initiative is aimed at the security and safety of customers and employees

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Samsung
Samsung exclusive stores get 'Suraksha' certified in India. Pixabay

Samsung on Friday said all of its exclusive stores have been ‘Suraksha’ certified to ensure consumer safety at a time when social distancing is the new normal.

Suraksha Store is a public private initiative to ensure safe and secure environment for consumers and store employees.

The certification will ensure that consumers feel safe and confident when they visit stores to buy smartphones and other devices.

“The initiative will ensure that consumers and employees working at these Exclusive Stores feel confident about their well-being and safety,” Mohandeep Singh, Senior Vice President, Mobile Business, Samsung India said in a statement.

According to the company, to strictly adhere to government’s social distancing guidelines, the exclusive stores are encouraging consumers to maintain a minimum distance of 1.5 metre between themselves.

samsung
A distance of 1.5 meters is to be maintained according to social distancing guidelines. (Representational Image). Pixabay

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Meanwhile, customers are encouraged to use digital contactless payments and swiping machines will be sanitized before being given to the customer to ensure the highest standard of hygiene is maintained across our Exclusive Stores.

Only a limited number of customers will be allowed within the store at any given point to avoid crowd formation, said Samsung India. (IANS)

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Now Buy Galaxy Smartphones with Samsung Finance+ Home Delivery Service

Samsung Finance+ service is now available at your doorstep

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Samsung announced that it has started the home delivery of Finance+on Tuesday. Pixabay

Samsung on Tuesday announced that it has started the home delivery of digital lending platform Finance+, making it simpler for customers to buy Galaxy smartphones at easy finance within the comfort of their homes.

According to the company, Finance+ is a unique and universally accessible digital lending platform that provides easy financing opportunity to consumers for purchase of Galaxy smartphones in India.

Samsung Finance+ service is currently available across 12,000 dealers in nearly 300 towns.

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Customers looking to buy a Galaxy smartphone on finance can contact their neighbourhood dealers. Pixabay

“Samsung Finance+ is our ‘Make for India’ initiative towards financial inclusion and Digital India. We are confident that the home delivery of Samsung Finance+ will help millions of consumers in India,” Mohandeep Singh, Senior Vice President, Mobile Business, Samsung India, said in a statement.

To avail the Samsung Finance+ service, customers had to earlier walk-in at select dealerships. The company has partnered DMI Finance for its Finance+ service in India.

Customers looking to buy a Galaxy smartphone on finance can contact their neighbourhood dealers.

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The dealer will then send a Samsung promoter to the prospective customer’s house. The Samsung promoter will help the customer complete the loan journey in the comfort of his/her home.

After filling in their personal details for a simple KYC verification and credit scoring, customers will get multiple offers on various Galaxy smartphones.

Given the importance of social distancing in the current circumstances, Samsung’s new initiative will ensure the customer gets finance for Galaxy smartphone without the need of visiting a store. (IANS)

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Samsung Plans To Partner With BOE To Make OLED Screens For Future Galaxy Smartphones

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Samsung
Recently, the company said mobile demand is expected to drop sharply in most regions due to an economic downturn caused by COVID-19 in the second quarter. Pixabay

South Korean tech giant Samsung is in talks with Chinese electronics company BOE to make some of the OLED screens for future Galaxy smartphones.

According to Display Supply Chain Consultants (DSCC), Samsung is looking for a flexible 6.67-inch OLED display for at least one member of the next year’s Galaxy S21 or S30 series. Moreover, the Galaxy A91 is also going to feature a BOE-made 6.6-inch display with FHD+ resolution.

Currently, BOE is the biggest smartphone LCD supplier in the world but it only comes third for OLED panels after Samsung and LG.

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With the new strategy the company may be able to bring the costs of its smartphones down with BOE OLED displays.

Samsung
South Korean tech giant Samsung is in talks with Chinese electronics company BOE to make some of the OLED screens for future Galaxy smartphones. Wikimedia Commons

Recently, the company said mobile demand is expected to drop sharply in most regions due to an economic downturn caused by COVID-19 in the second quarter.

The overall market demand fell significantly quarter-on-quarter and the company’s smartphone shipments also declined in the first quarter.

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The company expects a decline in product sales and its overall business performance as the market shrinks and effects of store closures continue to have direct impacts. (IANS)