Samsung India on Monday launched the 2019 line-up of its air conditioners (ACs), with prices ranging from Rs 45,400 to Rs 75,000 and long-term warranties on different parts.
The new ACs come with “triple inverter” technology that consumes less electricity and gives faster cooling in temperatures as high as 54 degrees, the company said.
“Besides cooling comfort with optimum energy efficiency, people will also get offers like unlimited gas recharge free of cost for five years; a two-year warranty on Printed Circuit Board (PCB) and reduced cost of installation among others,” said Ankur Kapoor, Deputy General Manager, Consumer Electronics Business, Samsung India.
Electronics major Samsung India is renewing its focus on the air conditioner (AC) business in India and aims to become the top player in the country by 2022, a senior company executive said on Thursday.
To achieve this target, Samsung is aiming to double its AC business every year over the next two years and expand its product portfolio.
Samsung currently sells ACs in the premium segment. The ACs coming next year will range from Rs 26,000 to Rs 70,000.
“Our objective is to be in the top 3 in the next two years and become No. 1 by 2022 and we are very confident of achieving this as we become a full-range player in the AC business,” Rajeev Bhutani, Senior Vice President, HVAC division, Consumer Electronics Business, Samsung India, told IANS.
The AC business in India has been growing at a fast rate over the last few years. In 2019, it grew at around 25 per cent and is expected to maintain similar growth levels in 2020.
The growth is coming on the back of changing lifestyles, urbanisation, higher electrification across the country and also due to the fact that current AC penetration levels in the country are just at 5 per cent.
Samsung said it will expand its inverter AC lineup and make a re-entry into the window AC and on/off AC segments in 2020, thereby addressing 100 per cent of the Indian market.
To drive the growth, Samsung has set up a separate heating, ventilating and air conditioning (HVAC) HVAC division within its consumer electronics business. This includes both room ACs and commercial ACs.