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Samsung India Launches 2019 AC Line-Up with ‘Triple Inverter’ Technology

The new ACs come with "triple inverter" technology that consumes less electricity and gives faster cooling in temperatures as high as 54 degrees, the company said

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To get ahead in the fast-changing tech industry, Samsung said it will expand investment in burgeoning tech segments to propel growth. Wikimedia Commons

Samsung India on Monday launched the 2019 line-up of its air conditioners (ACs), with prices ranging from Rs 45,400 to Rs 75,000 and long-term warranties on different parts.

The new ACs come with “triple inverter” technology that consumes less electricity and gives faster cooling in temperatures as high as 54 degrees, the company said.

“Besides cooling comfort with optimum energy efficiency, people will also get offers like unlimited gas recharge free of cost for five years; a two-year warranty on Printed Circuit Board (PCB) and reduced cost of installation among others,” said Ankur Kapoor, Deputy General Manager, Consumer Electronics Business, Samsung India.

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It has also added a new “convertible mode” that allows the ACs to convert and adjust cooling capacities according to the number of users inside a room. Wikimedia

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It has also added a new “convertible mode” that allows the ACs to convert and adjust cooling capacities according to the number of users inside a room.

The 36 variants of the line-up are available across retail stores, Samsung stores and on online platforms in three-star and five-star versions, the company added. (IANS)

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Samsung India Renews its Focus on AC Business to Become Top Player

Samsung currently sells ACs in the premium segment. The ACs coming next year will range from Rs 26,000 to Rs 70,000

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Samsung
Samsung said it will expand its inverter AC lineup and make a re-entry into the window AC and on/off AC segments in 2020, thereby addressing 100 per cent of the Indian market. Wikimedia Commons

Electronics major Samsung India is renewing its focus on the air conditioner (AC) business in India and aims to become the top player in the country by 2022, a senior company executive said on Thursday.

To achieve this target, Samsung is aiming to double its AC business every year over the next two years and expand its product portfolio.

Samsung currently sells ACs in the premium segment. The ACs coming next year will range from Rs 26,000 to Rs 70,000.

“Our objective is to be in the top 3 in the next two years and become No. 1 by 2022 and we are very confident of achieving this as we become a full-range player in the AC business,” Rajeev Bhutani, Senior Vice President, HVAC division, Consumer Electronics Business, Samsung India, told IANS.

The AC business in India has been growing at a fast rate over the last few years. In 2019, it grew at around 25 per cent and is expected to maintain similar growth levels in 2020.

The growth is coming on the back of changing lifestyles, urbanisation, higher electrification across the country and also due to the fact that current AC penetration levels in the country are just at 5 per cent.

Samsung said it will expand its inverter AC lineup and make a re-entry into the window AC and on/off AC segments in 2020, thereby addressing 100 per cent of the Indian market.

Samsung
Electronics major Samsung India is renewing its focus on the air conditioner (AC) business in India and aims to become the top player in the country by 2022, a senior company executive said on Thursday. Wikimedia Commons

To drive the growth, Samsung has set up a separate heating, ventilating and air conditioning (HVAC) HVAC division within its consumer electronics business. This includes both room ACs and commercial ACs.

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To tap further into tier-II and III cities, Samsung will expand its network from 9,000 outlets to 14,000 pan India in the first half of 2020, strengthening its retail and distribution.

The company said it will also set up 300 exclusive HVAC stores in 2020, which will showcase Samsung AC both for homes and commercial uses, offering completed solutions. (IANS)