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Samsung Competes Apple, Launches Stores and Expand Retail Footprints in US

On February 20, Samsung is also hosting its "Unpacked" event in San Francisco, where it will announce its first foldable smartphone and "Galaxy S10".

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Samsung, Apple
Samsung's retail presence in the US was marked only by pop-up stores and dedicated spaces in franchisees like Best Buy. Pixabay

Keeping in line with the prevailing competition with Apple, Samsung is planning to inaugurate three full-scale stores in Los Angeles, New York and Houston on February 20, aiming to expand its retail footprint in the US, Apple Insider reported.

Samsung intends to allow users to try and buy its products ranging from smartphones to Virtual Reality (VR) glasses and televisions via these retail stores.

Much like Apple Stores, the South Korean giant plans on providing in-person customer support along with walk-in repairs available for mobile devices.

Apple, Samsung
Apple has long touted its retail stores as one of its key advantages, since people can try products in advance and have a place to turn if they need help with setup or troubleshooting. Pixabay

Up until now, Samsung’s retail presence in the US was marked only by pop-up stores and dedicated spaces in franchisees like Best Buy. This move comes at a time when Apple is coping with declining iPhone sales, driven mostly by tough competition in China from local smartphone makers.

“Apple has long touted its retail stores as one of its key advantages, since people can try products in advance and have a place to turn if they need help with setup or troubleshooting. It remains to be seen whether Samsung would be able to cultivate an equal or superior level of support and whether or not will enough people choose to shop at outlets instead of online or at the many third-party vendors that carry Samsung gears,” the report said.

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Due to low traffic and poor response, the company failed in its attempts at retail expansion in the UK and withdrew quickly.

On February 20, Samsung is also hosting its “Unpacked” event in San Francisco, where it will announce its first foldable smartphone and “Galaxy S10”, the report noted. (IANS)

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Apple Brings its Wireless AirPods Pro in India

AirPods Pro feature the same great battery life as AirPods with up to five hours of listening time. Through additional charges from the Wireless Charging Case, AirPods Pro deliver over 24 hours of listening time or over 18 hours of talk time

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apple, software, updates, iOS
An Apple company logo is seen behind tree branches outside an Apple store in Beijing, Dec. 14, 2018. VOA

Apple on Wednesday brought its wireless AirPods Pro with active noise cancellation feature for Rs 24,900 to India.

AirPods Pro will be available through Apple Authorised Resellers on Apple devices running iOS 13.2 or later, iPadOS 13.2 or later, watchOS 6.1 or later, tvOS 13.2 or later, or macOS Catalina 10.15.1 or later.

AirPods with charging case are available for Rs 14,900 and AirPods with wireless charging case are available for Rs 18,900.

Customers can order the standalone wireless charging case for Rs 7,500, the company said in a statement.

AirPods Pro features an all-new lightweight, in-ear design.

By opening the charging case near an iOS or iPadOS device and giving it a simple tap, AirPods Pro are immediately paired to all the devices signed into a user’s iCloud account, including iPhone, iPad, Mac, Apple Watch, Apple TV and iPod touch.

Each earbud comes with three different sizes of soft, flexible silicone ear tips that conform to the contours of each individual ear, providing both a comfortable fit and a superior seal, a critical factor in delivering immersive sound.

AirPods Pro are sweat and water-resistant.

AirPods Pro
AirPods Pro are sweat and water-resistant, making them perfect for active lifestyles. Pixabay

“Active Noise Cancellation” feature on AirPods Pro uses two microphones combined with advanced software to continuously adapt to each individual ear and headphone fit.

This removes background noise to provide a uniquely customised, superior noise-canceling experience that allows a user to focus on what they’re listening to.

The first microphone is outward-facing and detects external sound to analyse environmental noise. A second inward-facing microphone listens toward the ear, and AirPods Pro cancel remaining noise detected by the microphone.

Noise cancellation continuously adapts the sound signal 200 times per second, said the company.

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AirPods Pro delivers superior sound quality with Adaptive EQ, which automatically tunes the low- and mid-frequencies of the music to the shape of an individual’s ear.

Transparency mode provides users with the option to simultaneously listen to music while still hearing the environment around them.

Switching between Active Noise Cancellation and Transparency modes is simple and can be done directly on AirPods Pro using a new, innovative force sensor on the stem.

AirPods Pro feature the same great battery life as AirPods with up to five hours of listening time. Through additional charges from the Wireless Charging Case, AirPods Pro deliver over 24 hours of listening time or over 18 hours of talk time. (IANS)