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Samsung Competes Apple, Launches Stores and Expand Retail Footprints in US

On February 20, Samsung is also hosting its "Unpacked" event in San Francisco, where it will announce its first foldable smartphone and "Galaxy S10".

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Samsung, Apple
Samsung's retail presence in the US was marked only by pop-up stores and dedicated spaces in franchisees like Best Buy. Pixabay

Keeping in line with the prevailing competition with Apple, Samsung is planning to inaugurate three full-scale stores in Los Angeles, New York and Houston on February 20, aiming to expand its retail footprint in the US, Apple Insider reported.

Samsung intends to allow users to try and buy its products ranging from smartphones to Virtual Reality (VR) glasses and televisions via these retail stores.

Much like Apple Stores, the South Korean giant plans on providing in-person customer support along with walk-in repairs available for mobile devices.

Apple, Samsung
Apple has long touted its retail stores as one of its key advantages, since people can try products in advance and have a place to turn if they need help with setup or troubleshooting. Pixabay

Up until now, Samsung’s retail presence in the US was marked only by pop-up stores and dedicated spaces in franchisees like Best Buy. This move comes at a time when Apple is coping with declining iPhone sales, driven mostly by tough competition in China from local smartphone makers.

“Apple has long touted its retail stores as one of its key advantages, since people can try products in advance and have a place to turn if they need help with setup or troubleshooting. It remains to be seen whether Samsung would be able to cultivate an equal or superior level of support and whether or not will enough people choose to shop at outlets instead of online or at the many third-party vendors that carry Samsung gears,” the report said.

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Due to low traffic and poor response, the company failed in its attempts at retail expansion in the UK and withdrew quickly.

On February 20, Samsung is also hosting its “Unpacked” event in San Francisco, where it will announce its first foldable smartphone and “Galaxy S10”, the report noted. (IANS)

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Samsung Display Maintains its Dominant Position in the Global Smartphone Display Market

China’s Huawei also launched premium smartphones last year with the high-end screen

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samsung
To get ahead in the fast-changing tech industry, Samsung said it will expand investment in burgeoning tech segments to propel growth. Wikimedia

Samsung Display Co. maintained its dominant position in the global smartphone display market in the first quarter as more handset makers adopted OLED panels for their premium products, a market researcher has said.

The display making unit of Samsung Electronics shipped $3.4 billion worth of smartphone displays in the January-March period, accounting for 40.2 per cent of the total market share, according to the data by IHS Markit.

The Korean firm’s market share shed 6.6 percentage points from a year earlier in the first quarter, but it was able to hold over 40 per cent of the share for eight consecutive months, as per data, Yonhap news agency reported.

Japan Display Inc. was a distant second player with a 12.3 per cent share, and China’s BOE came in third with 11.9 per cent. The Chinese company nearly doubled its market share compared with a year ago on the back of increased investment in flexible OLED panels.

samsung
Samsung’s ultimate goal is create a smartphone with all of sensors embedded beneath the screen. Pixabay

Among OLED panel producers, Samsung Display took up a whopping 80 percent, with its active-matrix organic light-emitting diode (AMOLED) panels.

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Samsung Electronics Co. was the first to adopt the full-screen AMOLED panels for its smartphones in 2010, but the market gathered further growth momentum after its US rival Apple released new models with AMOLED panels in late 2018.

China’s Huawei also launched premium smartphones last year with the high-end screen. (IANS)