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Samsung Competes Apple, Launches Stores and Expand Retail Footprints in US

On February 20, Samsung is also hosting its "Unpacked" event in San Francisco, where it will announce its first foldable smartphone and "Galaxy S10".

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Samsung, Apple
Samsung's retail presence in the US was marked only by pop-up stores and dedicated spaces in franchisees like Best Buy. Pixabay

Keeping in line with the prevailing competition with Apple, Samsung is planning to inaugurate three full-scale stores in Los Angeles, New York and Houston on February 20, aiming to expand its retail footprint in the US, Apple Insider reported.

Samsung intends to allow users to try and buy its products ranging from smartphones to Virtual Reality (VR) glasses and televisions via these retail stores.

Much like Apple Stores, the South Korean giant plans on providing in-person customer support along with walk-in repairs available for mobile devices.

Apple, Samsung
Apple has long touted its retail stores as one of its key advantages, since people can try products in advance and have a place to turn if they need help with setup or troubleshooting. Pixabay

Up until now, Samsung’s retail presence in the US was marked only by pop-up stores and dedicated spaces in franchisees like Best Buy. This move comes at a time when Apple is coping with declining iPhone sales, driven mostly by tough competition in China from local smartphone makers.

“Apple has long touted its retail stores as one of its key advantages, since people can try products in advance and have a place to turn if they need help with setup or troubleshooting. It remains to be seen whether Samsung would be able to cultivate an equal or superior level of support and whether or not will enough people choose to shop at outlets instead of online or at the many third-party vendors that carry Samsung gears,” the report said.

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Due to low traffic and poor response, the company failed in its attempts at retail expansion in the UK and withdrew quickly.

On February 20, Samsung is also hosting its “Unpacked” event in San Francisco, where it will announce its first foldable smartphone and “Galaxy S10”, the report noted. (IANS)

Next Story

Samsung to Launch its First 5G Smartphone in Market in April

South Korea's three mobile carriers have been preparing to roll out their commercial 5G service for Samsung's smartphone built for the high-speed network

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Samsung, Home, Privacy
Arvin Baalu, vice president of product management at Harman International, talks about the Samsung Digital Cockpit during a Samsung news conference at the 2019 CES in Las Vegas, Jan. 7, 2019. VOA

Samsung on Thursday said it will release its first 5G smartphone in the first week of April in South Korea, making it the world’s first mobile device with the next-generation network capability.

The South Korean tech giant said Galaxy S10’s 5G model will go on sale on April 5, without a pre-order programme, Yonhap news agency reported.

Though Samsung did not disclose the price, it is expected to cost around 1.5 million won ($1,332) in the domestic market, according to industry sources.

Samsung, Apple
Samsung’s retail presence in the US was marked only by pop-up stores and dedicated spaces in franchisees like Best Buy. Pixabay

On Monday, the state-run National Radio Research Agency said Galaxy S10’s 5G model has passed signal verification test, giving the green light for its launch in the South Korean market.

South Korea’s three mobile carriers have been preparing to roll out their commercial 5G service for Samsung’s smartphone built for the high-speed network.

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Samsung’s schedule is about a week earlier than the US carrier Verizon’s plan to launch its first 5G smartphone service on Motorola’s MotoZ3, essentially a 4G phone with a special attachment that gives it 5G capability, in Chicago and Minneapolis on April 11. (IANS)