Wednesday June 19, 2019
Home India Samsung Aimin...

Samsung Aiming to Make Galaxy A Series a $4-bn Brand

India is the second largest smartphone market in the world after China. It has just surpassed 430 million smartphone users

0
//
Samsung, speaker
Samsung files new patent application for 3D displays.

South Korean giant Samsung which ended 2018 at second place with a 22.4 per cent share in the India smartphone market is gearing up to launch one Galaxy A smartphone every month — beginning March till June — and aims to make Galaxy ‘A’ a $4-billion brand in the country, a top company executive said on Thursday.

The price range of the all new Galaxy A smartphones will be between Rs 10,000 and Rs 50,000 — practically taking on every Chinese smartphone maker in India, from Xiaomi to OnePlus. Chinese brand Xiaomi with a 28.9 per cent market share led the Indian smartphone market in 2018.

“Starting March, we will launch one new Galaxy A every month in the first half of 2019. We want to make Galaxy A series a $4-billion brand in India this year,” Ranjivjit Singh, Chief Marketing Officer and Senior Vice President, Samsung India, told IANS.

“Galaxy A is meant for Gen Z and young millennials. India is one of the first few markets where the all-new Galaxy A will be launched,” said Singh.

According to Tarun Pathak, Associate Director at Counterpoint Research, eventually everything goes down to product comparison around the current Indian market where $150 is a sweet spot.

“For anything above that demands a dedicated portfolio targeting specific users, channels and price points. Samsung with ‘A’ series would like to target users who are willing to upgrade and spend beyond the current sweet spot of the market,” Pathak told IANS.

Samsung led the premium smartphone segment in India in 2018 with a 34 per cent share, followed closely by OnePlus at 33 per cent which was the best-selling device of the year, said Counterpoint Research in its recent report.

Samsung
Samsung last month launched the M10 and M20 and is now slated to unveil the M30 smartphone this month at a starting price of Rs 14,990.

Samsung captured 26 per cent share of the premium segment and its shipments grew 72 per cent (YoY) in Q4 2018.

However China-based Xiaomi, Vivo, Realme and OPPO emerged among the top five smartphone vendors in terms of market share in Q4 2018 in the country, according to the International Data Corporation (IDC).

Singh said the newly-launched Galaxy M series has also received a good response in the affordable and mid-price segment. “It’s a really exciting time for us. We got off to a really good start with the M series. The market has given us a tremendous response,” Singh noted.

Also Read- Average Twitter Users Become More Active During Natural Disasters

Samsung last month launched the M10 and M20 and is now slated to unveil the M30 smartphone this month at a starting price of Rs 14,990.

“Going forward, we expect brands to consolidate their positions by driving multi-channel and aggressive product strategies in a bid to target users beyond Tier-2 and Tier-3 cities,” said Anshika Jain, Research Analyst at Counterpoint Research.

India is the second largest smartphone market in the world after China. It has just surpassed 430 million smartphone users. (IANS)

Next Story

Samsung Display Maintains its Dominant Position in the Global Smartphone Display Market

China’s Huawei also launched premium smartphones last year with the high-end screen

0
samsung
To get ahead in the fast-changing tech industry, Samsung said it will expand investment in burgeoning tech segments to propel growth. Wikimedia

Samsung Display Co. maintained its dominant position in the global smartphone display market in the first quarter as more handset makers adopted OLED panels for their premium products, a market researcher has said.

The display making unit of Samsung Electronics shipped $3.4 billion worth of smartphone displays in the January-March period, accounting for 40.2 per cent of the total market share, according to the data by IHS Markit.

The Korean firm’s market share shed 6.6 percentage points from a year earlier in the first quarter, but it was able to hold over 40 per cent of the share for eight consecutive months, as per data, Yonhap news agency reported.

Japan Display Inc. was a distant second player with a 12.3 per cent share, and China’s BOE came in third with 11.9 per cent. The Chinese company nearly doubled its market share compared with a year ago on the back of increased investment in flexible OLED panels.

samsung
Samsung’s ultimate goal is create a smartphone with all of sensors embedded beneath the screen. Pixabay

Among OLED panel producers, Samsung Display took up a whopping 80 percent, with its active-matrix organic light-emitting diode (AMOLED) panels.

Also Read- OPPO Grabs the Position of 3rd Most Trusted Smartphone Brand in India

Samsung Electronics Co. was the first to adopt the full-screen AMOLED panels for its smartphones in 2010, but the market gathered further growth momentum after its US rival Apple released new models with AMOLED panels in late 2018.

China’s Huawei also launched premium smartphones last year with the high-end screen. (IANS)