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Samsung Aiming to Make Galaxy A Series a $4-bn Brand

India is the second largest smartphone market in the world after China. It has just surpassed 430 million smartphone users

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Samsung, speaker
Samsung files new patent application for 3D displays.

South Korean giant Samsung which ended 2018 at second place with a 22.4 per cent share in the India smartphone market is gearing up to launch one Galaxy A smartphone every month — beginning March till June — and aims to make Galaxy ‘A’ a $4-billion brand in the country, a top company executive said on Thursday.

The price range of the all new Galaxy A smartphones will be between Rs 10,000 and Rs 50,000 — practically taking on every Chinese smartphone maker in India, from Xiaomi to OnePlus. Chinese brand Xiaomi with a 28.9 per cent market share led the Indian smartphone market in 2018.

“Starting March, we will launch one new Galaxy A every month in the first half of 2019. We want to make Galaxy A series a $4-billion brand in India this year,” Ranjivjit Singh, Chief Marketing Officer and Senior Vice President, Samsung India, told IANS.

“Galaxy A is meant for Gen Z and young millennials. India is one of the first few markets where the all-new Galaxy A will be launched,” said Singh.

According to Tarun Pathak, Associate Director at Counterpoint Research, eventually everything goes down to product comparison around the current Indian market where $150 is a sweet spot.

“For anything above that demands a dedicated portfolio targeting specific users, channels and price points. Samsung with ‘A’ series would like to target users who are willing to upgrade and spend beyond the current sweet spot of the market,” Pathak told IANS.

Samsung led the premium smartphone segment in India in 2018 with a 34 per cent share, followed closely by OnePlus at 33 per cent which was the best-selling device of the year, said Counterpoint Research in its recent report.

Samsung
Samsung last month launched the M10 and M20 and is now slated to unveil the M30 smartphone this month at a starting price of Rs 14,990.

Samsung captured 26 per cent share of the premium segment and its shipments grew 72 per cent (YoY) in Q4 2018.

However China-based Xiaomi, Vivo, Realme and OPPO emerged among the top five smartphone vendors in terms of market share in Q4 2018 in the country, according to the International Data Corporation (IDC).

Singh said the newly-launched Galaxy M series has also received a good response in the affordable and mid-price segment. “It’s a really exciting time for us. We got off to a really good start with the M series. The market has given us a tremendous response,” Singh noted.

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Samsung last month launched the M10 and M20 and is now slated to unveil the M30 smartphone this month at a starting price of Rs 14,990.

“Going forward, we expect brands to consolidate their positions by driving multi-channel and aggressive product strategies in a bid to target users beyond Tier-2 and Tier-3 cities,” said Anshika Jain, Research Analyst at Counterpoint Research.

India is the second largest smartphone market in the world after China. It has just surpassed 430 million smartphone users. (IANS)

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Mercy for the Nirbhaya Rapists?

Gender discrimination is the root of many evils. While keeping the aspiration of females down, certain males have committed many wrongs in the past.

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Nirbhaya
The Nirbhaya incident in Delhi was “instrumental” in bringing about a kind of gender awareness renaissance in India.

By Salil Gewali

Gender discrimination is the root of many evils. While keeping the aspiration of females down, certain males have committed many wrongs in the past. Apart from various kinds of physical tortures, the mental tortures undergone by defenseless females are endless. Within the confinement of four-walls innumerable sins are still being committed which mostly go unreported. However, it was Nirbhaya’s rape incident in Delhi that was “instrumental” in bringing about a kind of gender awareness renaissance in India. Post-Nirbhaya incident, a lot many changes in the laws have been made. The safety and security of women have been prioritized, the nation-wide the whole police departments have been sensitized, to a greater extent the road transportation has been made women-friendly.

Nirbhaya rape
The public is right and more sensible now to point out the “hard cruelty” with which the gang had sexually tortured Nirbhaya that night.

Thanks to the countless number of protests across the country condemning the six rapists. The people from all walks of life came together and relentlessly pressurized the government that the Nirbhaya convicts must be awarded capital punishment. Media’s contribution in the campaign is immeasurable. Alas, India’s judiciary is so annoyingly slow it has taken over 7 years to pronounce the death sentence.

Nirbhaya rape
Advocate Indira Jaising suggested that the convicts of Nirbhaya rape case could be “forgiven” by the parents.

However, now nothing could be so mind-blowing than the flood of condemnation against the comments by a veteran advocate and social activist Indira Jaising. Without a sense of guilt and potential backlash, she suggested that the convicts be “forgiven” by the parents. Jaising’s idea has clearly touched a raw nerve of the major population in the country. People’s anger is spilled well over social media. What is most noteworthy is the scathing condemnation directly from the horse mouth — the mother Asha Devi. A very bold lady, who determinedly fought for justice for so many years, thunders – “Who is Indira Jaising to give me such a suggestion? The whole country wants the convicts to be executed. Just because of people like her, justice is not done with rape victims,” Asha Devi aptly further adds — “Can’t believe how Jaising even dared to suggest such this; I met her many times over the years in Supreme Court, “not once” she asked for my well-being and today she is speaking for convicts. Such people earn a livelihood by supporting rapists; hence rape incidents don’t stop,”

The latter comments by the Nirbhaya’s mother clearly hint the doubt at the “integrity” of the advocate Ms. Jaising. How on earth that one who has not spoken a word of sympathy in spite of many encounters in the court can reserves the right to suggest that which offends the distressed victim party. Asha Devi deserves a salute for her boldness. Yes, India Jaising is one of the advocates who knocked the door of the Chief Justice of India in the middle of the night in July 2015 in order to seek the mercy for the dreaded terrorist Yakub Menon.

Nirbhaya rapists
In 2015, the Delhi Government proposed to award the Nirbhaya juvenile convicts with Rs 10000/- and a sewing machine.

Again, here is another bombshell to drop which many of us may have forgotten. Can we ever “forgive” for the shocking proposal in 2015 by Delhi Government to award the Nirbhaya juvenile convicts with Rs 10000/- and a sewing machine?  Who has approved such bizarre ideas and which leaders are responsible? What kind of lesson should the citizens take from this?

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I think the public is right and more sensible now to point out the “hard cruelty” with which the gang had sexually tortured Nirbhaya that night. They had used the iron-rod to inflict deep injuries upon the girl which is unspeakable, which is very unpardonable. So, given the increasing cases of rapes and subsequent inhumane cruelty and cold-blooded killings, Capital punishment can be the only answer and “one of the deterrents”. Before the divine retribution, the hard rod of punishment should not be spared at all. 

Salil Gewali is a well-known writer and author of ‘Great minds on India’. Twitter: @SGewali