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Samsung Mobile Tops the List of the Most Desired Brand in India: TRA

The most desired brand in India is now Smasung Mobile

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Samsung
Samsung Mobile is the most desired brand in India followed by Apple iPhone, according to a report released by TRA Research. Lifetime Stock

Samsung Mobile is the most desired brand in India followed by Apple iPhone, according to a report released by TRA Research on Wednesday.

This is the fourth time Samsung Mobile has been crowed the most desired brand after it topped the list in 2013, 2015 and 2018.

Further, the diversified brand of Samsung features at third rank in the consumer electronics category. Sony TV, the general entertainment channel, has entered the top 10 brands for the first time and is placed fourth.

Samsung
This is the fourth time Samsung Mobile has been crowed the most desired brand after it topped the list in 2013, 2015 and 2018. Pixabay

Automobile major Maruti Suzuki took the fifth spot followed by technology major Dell in the sixth rank.

“Indian brands dominate the top 100 of India’s Most Desired list featuring 42 brands, followed by 15 American, 12 Japanese and 11 South Korean brands. 6 German brands also feature of which three luxury car brands dominate the list. 4 UK brands make it to top 100, and and the three Chinese brands which are included in the list are from the mobile phone category,” the report said.

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N. Chandramouli, CEO, TRA Research, said: “Desire is a longing for a brand irrespective of its need, and the success of a brand is highly dependent on the desire quotient it emanates. The brands which feature in this list have been able to exude a deep magnetic pull that impacts the consumer at a subliminal level.”

The Most Desired Brand 2020 lists 1,000 brands across 326 categories and 39 super categories. (IANS)

Next Story

Amazon Brings New Feature in Amazon Prime For Apple Devices Which Lets Users Buy/Rent TV Shows, Movies

The move applies currently to Amazon Prime users in the US, the UK and Germany

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Amazon Prime
Now, Prime Video users can make the purchase directly through the app instead. Wikimedia Commons

Amazon has turned on a new feature in Prime Videos apps for Apple devices that lets users buy or rent TV shows and movies, using the in-app payment feature.

Earlier, customers using the Prime Video app from an iOS device or Apple TV would have to first purchase or rent the movie elsewhere — like through the Amazon website or a Prime Video app on another device, such as the Fire TV, Roku or an Android device and had to complete the transaction on Amazon’s website.

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Now, Prime Video users can make the purchase directly through the app instead.

When users log in to the Prime Video app, there should be a message reading, “Browse, rent, or buy new release movies, popular TV shows, and more — now within the app.”

Apple
Amazon has turned on a new feature in Prime Videos apps for Apple devices that lets users buy or rent TV shows and movies, using the in-app payment feature. Wikimedia Commons

“Apple has an established program for premium subscription video entertainment providers to offer a variety of customer benefits — including integration with the Apple TV app, AirPlay 2 support, tvOS apps, universal search, Siri support and, where applicable, single or zero sign-on,” reports The Verge.

The move applies currently to Amazon Prime users in the US, the UK and Germany.

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Apple typically charges a 30 per cent commission for in-app purchases on its iOS and requires those apps to use Apple’s payment system, but allowing Amazon to use its own payment system means it will avoid this charge. (IANS)