Tuesday June 18, 2019
Home Lead Story Samsung Tops ...

Samsung Tops The List of Most popular Brands in India

Global beverage major Coca-Cola is positioned seventh, while the ninth and the 10th positions were held by Big Bazaar and Colgate respectively

0
//
Samsung, speaker
Samsung files new patent application for 3D displays.

Samsung Mobile tops the list of most popular brands in India, according to a report released on Tuesday.

The latest entrant in the Indian telecom scenario, Reliance Jio, which hit the existing telecom firms with unprecedented low tariffs, has been ranked eighth in the list of top 10 brands in the country, the Brand Asia Survey 2018 said here.

“Jio has entered the top 10 as it has brought out about 180 degree shift in the telecom sector, giving its competitors a run for their money by offering free voice calls and cheap 4G services that changed the way Indian users consumed data,” said the report.

Samsung Mobile, the mobile phone brand, is followed by the electronics and IT brand Samsung, from the same company.

In the third rank stood WhatsApp, the mobile messaging app.

Samsung
Samsung Mobile, the mobile phone brand, is followed by the electronics and IT brand Samsung, from the same company.

“The free of cost messaging service has ranked high among consumers ever since its acquisition by Facebook and has continued to beat its competitors,” the report said.

Social network major Facebook ranked sixth in Brand Asia survey, after Amul and Pepsi which stood in the fourth and fifth positions respectively.

Global beverage major Coca-Cola is positioned seventh, while the ninth and the 10th positions were held by Big Bazaar and Colgate respectively.

Also read- OnePlus Makes its Entry into US With T-Mobile

Brand Asia survey is conducted in many Asian countries and in India the survey had a sample size of 6,780 people. The parameters on which the survey is based are friendliness, convenience, innovation and how outstanding a company is, it said.

Commenting on the findings, Ashwani Arora, Senior Vice President of Market Xcel Data Matrix, the agency which performed the Brand Asia survey in India, said: “No longer consumer talks about FMCG brands alone as the advertising spends are increasing across spectrum and consumer is finding relevance in offerings meted through different verticals.” (IANS)

Next Story

South Korean Tech Giant Samsung to Spur Innovation as Biz Challenges Rise

Samsung said earlier this week it will announce the updated schedule “in the coming weeks”, without elaborating

0
samsung
To get ahead in the fast-changing tech industry, Samsung said it will expand investment in burgeoning tech segments to propel growth. Wikimedia

Samsung Electronics Vice Chairman Lee Jae-yong has called for senior executives to spur efforts to develop innovative technologies to tackle rising business challenges and foster new growth drivers, the company has said.

Lee, the de facto leader of the South Korean tech giant, held a meeting with senior executives of the IT and mobile division at the Suwon headquarters, south of Seoul, on Friday to discuss global strategies.

The global strategy meeting, which is held twice a year, has drawn keen attention as Samsung is faced with business challenges from the weak memory chip and handset business and uncertainties from a trade war between the US and China, Yonhap new agency reported on Sunday.

During the meeting, Lee called for the company officials to spur efforts to develop new technologies, including the 6G mobile network, blockchain and Artificial Intelligence and to expand global partnerships.

“We have to make bold investments for the future regardless of any changes in the business environment,” Lee was quoted as saying in a press release.

“No company can guarantee they will be around 10 years from now,” Lee said. “We have to have a mindset of starting new businesses, beyond resting on what we’ve achieved so far.”

samsung, tablet folded phone
The new Samsung S10 phones are displayed Feb. 20, 2019, in San Francisco. Samsung is hailing the 10th anniversary of its first smartphone with three new models that it hopes reverses a sales slump in an industry recycling the same ideas. VOA

His meeting with the handset division executives came two weeks after having a separate gathering with senior officials of the semiconductor and display business as the company was assessing the ripple effect from the US decision to put a ban on Chinese tech giant Huawei.

The world’s largest smartphone maker has grappled with slowing growth in the premium smartphone market, while losing a market share in the low-end and mid-tier segment to cost-effective Chinese makers.

According to industry tracker Strategy Analytics, Samsung shipped 71.8 million units of smartphones, or 21.7 per cent of the total, in the January-March period, with its market share falling 8 per cent from a year earlier.

Also Read- TikTok Launches ‘Device Management’ Feature for Safety of Users in India

Although the company tried to boost demand in the high-end market with its Galaxy Fold priced at $1,950, its April launch schedule has been constantly pushed back without further notice over durability issues.

Early reviewers pointed out that the device’s protective screen layer was easy to peel off and gaps made it easy for debris to damage the foldable display. Samsung said earlier this week it will announce the updated schedule “in the coming weeks”, without elaborating. (IANS)