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Samsung Tops The List of Most popular Brands in India

Global beverage major Coca-Cola is positioned seventh, while the ninth and the 10th positions were held by Big Bazaar and Colgate respectively

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Samsung files new patent application for 3D displays.

Samsung Mobile tops the list of most popular brands in India, according to a report released on Tuesday.

The latest entrant in the Indian telecom scenario, Reliance Jio, which hit the existing telecom firms with unprecedented low tariffs, has been ranked eighth in the list of top 10 brands in the country, the Brand Asia Survey 2018 said here.

“Jio has entered the top 10 as it has brought out about 180 degree shift in the telecom sector, giving its competitors a run for their money by offering free voice calls and cheap 4G services that changed the way Indian users consumed data,” said the report.

Samsung Mobile, the mobile phone brand, is followed by the electronics and IT brand Samsung, from the same company.

In the third rank stood WhatsApp, the mobile messaging app.

Samsung
Samsung Mobile, the mobile phone brand, is followed by the electronics and IT brand Samsung, from the same company.

“The free of cost messaging service has ranked high among consumers ever since its acquisition by Facebook and has continued to beat its competitors,” the report said.

Social network major Facebook ranked sixth in Brand Asia survey, after Amul and Pepsi which stood in the fourth and fifth positions respectively.

Global beverage major Coca-Cola is positioned seventh, while the ninth and the 10th positions were held by Big Bazaar and Colgate respectively.

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Brand Asia survey is conducted in many Asian countries and in India the survey had a sample size of 6,780 people. The parameters on which the survey is based are friendliness, convenience, innovation and how outstanding a company is, it said.

Commenting on the findings, Ashwani Arora, Senior Vice President of Market Xcel Data Matrix, the agency which performed the Brand Asia survey in India, said: “No longer consumer talks about FMCG brands alone as the advertising spends are increasing across spectrum and consumer is finding relevance in offerings meted through different verticals.” (IANS)

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WhatsApp and NASSCOM To Come Up With Digital Literacy Training To Curb Fake News

"This training educates people throughout India to be mindful of the messages they receive and to verify the facts before forwarding,"

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The first training will be on March 27 in Delhi and will be followed by more planned interventions like hosting training workshops for representatives from rural and urban areas along with roadshows across numerous colleges. Pixabay

As part of the partnership, WhatsApp and NASSCOM Foundation will train nearly 1,00,000 Indians to spot false information and provide tips and tricks to stay safe on WhatsApp.

The co-created curriculum, which includes real-world anecdote tools that can be used to verify a forwarded message and actions that users can take like reporting problematic content to fact checkers and other law enforcement agencies, will be disseminated in multiple regional languages.

“We are excited to expand our partnerships with civil society to advance crucial digital literacy skills that can help combat misinformation share on WhatsApp,” Abhijit Bose, Head of India, WhatsApp, said in a statement.

“This training educates people throughout India to be mindful of the messages they receive and to verify the facts before forwarding,” he added.

The training will be imparted by volunteers from NASSCOM Foundation who will launch the “each one teach three” campaign that mandates every volunteer to share their learnings with three more persons leading to a network effect.

These volunteers will post their takeaways from the workshops on their social media handles to increase the reach of these safety messages.

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As part of the partnership, WhatsApp and NASSCOM Foundation will train nearly 1,00,000 Indians to spot false information and provide tips and tricks to stay safe on WhatsApp.
Pixabay

The first training will be on March 27 in Delhi and will be followed by more planned interventions like hosting training workshops for representatives from rural and urban areas along with roadshows across numerous colleges.

“The use of technology platforms like WhatsApp are inherently meant to foster social good, harmony, and collaboration, but are sadly being used by a small number of miscreants to entice anger and hatred by spreading false and doctored information,” Ashok Pamidi, CEO, NASSCOM Foundation, said.

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“This training educates people throughout India to be mindful of the messages they receive and to verify the facts before forwarding,” he added. Pixabay

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“I would like to urge all the connected citizens who want to join this fight against the spread of fake information, to come and help volunteer towards the cause,” Pamidi added.

Aspiring volunteers can register at www.mykartavya.nasscomfoundation.org

NASSCOM Foundation is the social arm of the industry body, National Association of Software and Services Companies (NASSCOM). (IANS)