Tuesday November 12, 2019
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Samsung Introduces its New Refrigerator Line-up

The product price ranges from 1 million won ($845) to 4.84 million won in the domestic market, the firm said

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To get ahead in the fast-changing tech industry, Samsung said it will expand investment in burgeoning tech segments to propel growth. Wikimedia Commons

Samsung Electronics Co on Tuesday introduced its new refrigerator line-up suitable for different lifestyles and kitchen spaces to satisfy various consumer needs.

Samsung launched eight types of BESPOKE refrigerators with different door designs and colours which can easily be put together according to personal taste.

Unlike standard products, consumers can pick a four-door refrigerator, a two-door model or put together several one-door units to decorate their kitchens, Yonhap news agency reported.

Samsung said the refrigerators are 1.8 meters high and less than 70 cm deep to better fit a standard Korean kitchen without a bulging side.

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Out of the hundreds of refrigerator brands available in India today, Samsung is, by far, the most popular. Wikimedia

“The latest industry trend is moving toward more personalized tastes and experiences, especially among millennial generation,” Kim Hyun-suk, Head of Consumer Electronics at Samsung, said in a press briefing.

“Samsung will play a role of prism to reflect different lifestyles of consumers.”

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The millennial generation refers to young consumers born between 1980 and 1994 and considered an important shopper segment in the retail industry.

The product price ranges from 1 million won ($845) to 4.84 million won in the domestic market, the firm said. (IANS)

Next Story

Samsung Plans To Increase the Sales of Foldable Devices in Year 2020

It was said that Samsung's original target for 2020 was to sell 10 million foldable phones, but the figure was dropped to a more realistic 6 million units

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Samsung
Additionally, Samsung is reportedly planning to launch its another foldable smartphone Samsung W20 5G on November 19 in Wuhan, China. Pixabay

Samsung CEO DJ Koh confirmed that the company has aimed to sell a lot more foldable devices in 2020.

Speaking at the annual Samsung AI forum in here, Koh said: “We plan to significantly increase sales of the Galaxy Fold next year. Consumers will witness a large number of foldable smartphones next year.”

Koh however, did not reveal an exact figure but a rumour from a few weeks ago suggests that the company has planned to sell upwards of 6 million foldable smartphones globally by the end of 2020.

Samsung
Samsung has been working on improving its Android user interface, since it debuted the Galaxy Fold smartphone earlier this year. Pixabay

It was said that Samsung’s original target for 2020 was to sell 10 million foldable phones, but the figure was dropped to a more realistic 6 million units, SamMobile reported.

The company has been working on improving its Android user interface, since it debuted the Galaxy Fold smartphone earlier this year.

Additionally, Samsung is reportedly planning to launch its another foldable smartphone Samsung W20 5G on November 19 in Wuhan, China. (IANS)